Title: Stotos &#8211; Customer Loyalty Hub for WooCommerce
Author: DoubleCoded
Published: <strong>October 28, 2026</strong>
Last modified: October 28, 2026

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# Stotos – Customer Loyalty Hub for WooCommerce

 By [DoubleCoded](https://profiles.wordpress.org/aleksandrgol/)

[Download](https://downloads.wordpress.org/plugin/stotos.1.2.0.zip)

 * [Details](https://wordpress.org/plugins/stotos/#description)
 * [Reviews](https://wordpress.org/plugins/stotos/#reviews)
 *  [Installation](https://wordpress.org/plugins/stotos/#installation)
 * [Development](https://wordpress.org/plugins/stotos/#developers)

 [Support](https://wordpress.org/support/plugin/stotos/)

## Description

Stotos gives you a clear picture of your customer base, right inside wp-admin:

 * **Loyalty score (0 to 100)** for every customer, based on how recently, how often
   and how much they buy.
 * **Churn thresholds you control**: 60/90 days out of the box, or let the plugin
   adapt them to how often your customers buy, so a coffee shop and a furniture 
   store get different “at risk” definitions.
 * **Segments**: Loyal, At Risk, Churned and Prospect, with one-click filtering.
 * **Retention KPIs**: active customers, orders, revenue, average order value, repeat
   rate and average lifetime value, with period-over-period deltas.
 * **Winback coupons**: send a lapsed customer a personal single-use coupon locked
   to their email, from your store’s own email. Discount, minimum order and validity
   are prefilled from your defaults and can be changed per coupon. A redemption 
   report shows which coupons were used and the revenue they brought back.
 * **Review requests**: ask a customer for a review of their latest completed order,
   with a button per product that opens the native WooCommerce review form. Products
   they already reviewed are left out; reviews that come in are matched back so 
   you see the review rate and average rating.
 * **Customer drawer**: last order, order count, total spent, loyalty score and 
   order history, plus the winback coupon and review request buttons.
 * **Respectful emails**: a cooldown per customer, one opt-out list for both kinds
   of email, a signed unsubscribe link in every email, and an optional “Sent via
   Stotos” footer, off by default.

Everything runs on your own site from your WooCommerce data. Emails go out through
your site’s own WordPress mail. No account is needed and nothing is sent to any 
outside service.

**Stotos Pro (optional add-on).** If you want winback coupons and review requests
to go out on their own every day, Stotos Pro is a separate plugin from stotos.com
that adds the daily automation on top of this one. This plugin works fully without
it.

### Credits

 * Interface font: [Alexandria](https://github.com/Gue3bara/Alexandria) by Mohamed
   Gaber, licensed under the SIL Open Font License 1.1 (`assets/fonts/OFL.txt`),
   bundled locally.

## Screenshots

[⌊Dashboard: retention KPIs, Winback and Review Requests at a glance.⌉⌊Dashboard:
retention KPIs, Winback and Review Requests at a glance.⌉[

Dashboard: retention KPIs, Winback and Review Requests at a glance.

[⌊Customer Loyalty: every customer with segment, loyalty score and lifetime value.⌉⌊
Customer Loyalty: every customer with segment, loyalty score and lifetime value.⌉[

Customer Loyalty: every customer with segment, loyalty score and lifetime value.

[⌊Customer card: order history, winback coupon and review request.⌉⌊Customer card:
order history, winback coupon and review request.⌉[

Customer card: order history, winback coupon and review request.

[⌊Winback: coupon defaults, results and the coupons you sent.⌉⌊Winback: coupon defaults,
results and the coupons you sent.⌉[

Winback: coupon defaults, results and the coupons you sent.

[⌊Winback email preview: a personal single-use coupon sent from your store.⌉⌊Winback
email preview: a personal single-use coupon sent from your store.⌉[

Winback email preview: a personal single-use coupon sent from your store.

[⌊Review Requests: results and the requests you sent.⌉⌊Review Requests: results 
and the requests you sent.⌉[

Review Requests: results and the requests you sent.

[⌊Settings: churn thresholds and the email footer.⌉⌊Settings: churn thresholds and
the email footer.⌉[

Settings: churn thresholds and the email footer.

## Installation

 1. Upload the plugin to `/wp-content/plugins/` or install it from the Plugins screen.
 2. Activate it. WooCommerce must be active.
 3. Open **Stotos  Dashboard**.

## FAQ

### Does this plugin send my customer data anywhere?

No. Loyalty scores, segments and KPIs are built on your own server from your WooCommerce
data, and emails go out through your own site. The plugin does not connect to any
outside service.

### Do I need to pay?

No. Everything in this plugin is free and unlimited, including sending coupons and
review requests by hand. The daily automation is in the separate Stotos Pro add-
on.

### How are “At Risk” and “Churned” defined?

By default a customer is at risk after 60 days without an order and churned after
90. In Settings you can change these numbers or switch to automatic thresholds, 
which adapt to how often your customers usually come back.

### Who sends the winback and review-request emails?

Your own site does, with WordPress mail and the sender from WooCommerce  Settings
Emails. For reliable delivery we recommend an SMTP plugin. Each email carries an
unsubscribe link. A small “Sent via Stotos” line can be switched on under Settings;
it is off by default. One opt-out covers both kinds of email, and you can exclude
any customer from the customer drawer.

### Where do customers write the review?

On your product page: the button in the email opens the product’s own WooCommerce
review form. Review requests therefore follow your WooCommerce review settings: 
when reviews are disabled no request can be sent, and when only logged-in verified
owners may review, guest orders are skipped.

### What happens to winback coupons when I delete the plugin?

The plugin’s own tables and settings are removed. The coupons stay in WooCommerce(
they belong to your store and real orders may reference them) and expire on their
own.

## Reviews

There are no reviews for this plugin.

## Contributors & Developers

“Stotos – Customer Loyalty Hub for WooCommerce” is open source software. The following
people have contributed to this plugin.

Contributors

 *   [ DoubleCoded ](https://profiles.wordpress.org/aleksandrgol/)

[Translate “Stotos – Customer Loyalty Hub for WooCommerce” into your language.](https://translate.wordpress.org/projects/wp-plugins/stotos)

### Interested in development?

[Browse the code](https://plugins.trac.wordpress.org/browser/stotos/), check out
the [SVN repository](https://plugins.svn.wordpress.org/stotos/), or subscribe to
the [development log](https://plugins.trac.wordpress.org/log/stotos/) by [RSS](https://plugins.trac.wordpress.org/log/stotos/?limit=100&mode=stop_on_copy&format=rss).

## Changelog

#### 1.2.0

 * Winback coupons and review requests from the customer card, sent through your
   site’s own email, with cooldowns and one opt-out list.
 * Churn thresholds you set or let the plugin adapt, always kept between 7 and 730
   days.
 * Works with the optional Stotos Pro add-on for daily sending.
 * The “Sent via Stotos” line in emails is off by default and can be switched on
   under Settings.

#### 1.0.0

 * First public release: customer loyalty dashboard, segments, retention KPIs, winback
   coupons and review requests.

## Meta

 *  Version **1.2.0**
 *  Last updated **2 days ago**
 *  Active installations **Fewer than 10**
 *  WordPress version ** 6.0 or higher **
 *  Tested up to **7.1.4**
 *  PHP version ** 7.4 or higher **
 * Tags
 * [analytics](https://wordpress.org/plugins/tags/analytics/)[churn](https://wordpress.org/plugins/tags/churn/)
   [customers](https://wordpress.org/plugins/tags/customers/)[retention](https://wordpress.org/plugins/tags/retention/)
   [woocommerce](https://wordpress.org/plugins/tags/woocommerce/)
 *  [Advanced View](https://wordpress.org/plugins/stotos/advanced/)

## Ratings

No reviews have been submitted yet.

[Your review](https://wordpress.org/support/plugin/stotos/reviews/#new-post)

[See all reviews](https://wordpress.org/support/plugin/stotos/reviews/)

## Contributors

 *   [ DoubleCoded ](https://profiles.wordpress.org/aleksandrgol/)

## Support

Got something to say? Need help?

 [View support forum](https://wordpress.org/support/plugin/stotos/)