Title: Spss12 A/B Lite Testing
Author: Serhii P
Published: <strong>June 24, 2026</strong>
Last modified: June 24, 2026

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# Spss12 A/B Lite Testing

 By [Serhii P](https://profiles.wordpress.org/spss12/)

[Download](https://downloads.wordpress.org/plugin/spss12-ab-lite-testing.2.3.5.zip)

 * [Details](https://wordpress.org/plugins/spss12-ab-lite-testing/#description)
 * [Reviews](https://wordpress.org/plugins/spss12-ab-lite-testing/#reviews)
 *  [Installation](https://wordpress.org/plugins/spss12-ab-lite-testing/#installation)
 * [Development](https://wordpress.org/plugins/spss12-ab-lite-testing/#developers)

 [Support](https://wordpress.org/support/plugin/spss12-ab-lite-testing/)

## Description

Lightweight A/B testing for WordPress without external analytics services. Test 
headlines and content variations directly on your site, track conversions, and compare
results with a simple workflow inspired by Google Optimize.

**Why use Spss12 A/B Lite Testing?**

 * _Privacy-Friendly_ — Experiment data stays on your own server instead of being
   sent to a third-party SaaS platform.
 * _No External SaaS Requests_ — Runs directly inside WordPress without relying 
   on third-party A/B testing platforms.
 * _Developer-Friendly & Extensible_ — Includes a robust native REST API
 * _Lightweight and WordPress-native_ — Designed specifically for WordPress. Works
   seamlessly with standard themes and plugins out of the box.

**Features**

 * **Experiments** — Create and manage A/B tests with traffic distribution and goals.
 * **Two experiment types**
    - _Content_ — Insert the shortcode `[ab_lite placement="your-placement-key"]`
      where you want tested content. For a running experiment that matches that 
      placement, the plugin picks a variant, records a view (when applicable), and
      outputs that variant’s body.
    - _Headline_ — On singular posts or pages (and similar), if a running headline
      experiment is tied to that post and type, the visible title is replaced with
      the assigned variant’s label for that session.
 * **Assignment** — Each visitor gets a stable session identifier.
 * **Targeting** — Target experiments by post type, URL, device, or user state.
 * **Goals and events** — Goal types include views, clicks, conversions, and orders.
 * **Statistics** — Track views, clicks, conversions, and experiment performance.
 * **Admin** — An **A/B Experiments** screen in the WordPress admin is used to manage
   tests and view stats.
 * **REST API** — Manage experiments programmatically through the WordPress REST
   API.
 * **Extensible** — Includes WordPress hooks and filters for developers.

### Quick Start

Create a new content experiment in A/B Experiments with cta “homepage-hero”.
 Add
two variants. Insert the shortcode into your content:

[ab_lite placement=”homepage-hero”]

Start the experiment and track results from the admin dashboard.

### Roadmap

 * WooCommerce conversion goals
 * Advanced targeting
 * Improved reporting
 * Additional experiment types

## Installation

 1. Install and activate the plugin.
 2. Open A/B Experiments in the WordPress admin.
 3. Create your first experiment and variants.
 4. Insert the shortcode into your content.
 5. Start the experiment and track results.

## FAQ

### Where are experiments stored?

Experiments, variants, assignments, events, and aggregated stats live in custom 
tables created on activation (prefix `ab_lite_` under your WordPress table prefix).

### Do I need a separate analytics service?

The plugin records assignments and events in your database. You can still use external
analytics; the front-end script is intended to work with the plugin’s AJAX endpoints
for event delivery.

### Does the plugin send data to external services?

No. Experiment assignments and tracking data stay inside your WordPress installation.
So you can manage or remove stored experiment data directly from your db.

## Reviews

There are no reviews for this plugin.

## Contributors & Developers

“Spss12 A/B Lite Testing” is open source software. The following people have contributed
to this plugin.

Contributors

 *   [ Serhii P ](https://profiles.wordpress.org/spss12/)

[Translate “Spss12 A/B Lite Testing” into your language.](https://translate.wordpress.org/projects/wp-plugins/spss12-ab-lite-testing)

### Interested in development?

[Browse the code](https://plugins.trac.wordpress.org/browser/spss12-ab-lite-testing/),
check out the [SVN repository](https://plugins.svn.wordpress.org/spss12-ab-lite-testing/),
or subscribe to the [development log](https://plugins.trac.wordpress.org/log/spss12-ab-lite-testing/)
by [RSS](https://plugins.trac.wordpress.org/log/spss12-ab-lite-testing/?limit=100&mode=stop_on_copy&format=rss).

## Meta

 *  Version **2.3.5**
 *  Last updated **15 hours ago**
 *  Active installations **Fewer than 10**
 *  WordPress version ** 5.5 or higher **
 *  Tested up to **7.0**
 *  PHP version ** 8.0 or higher **
 * Tags
 * [a b test](https://wordpress.org/plugins/tags/a-b-test/)[a/b testing](https://wordpress.org/plugins/tags/ab-testing/)
   [marketing](https://wordpress.org/plugins/tags/marketing/)
 *  [Advanced View](https://wordpress.org/plugins/spss12-ab-lite-testing/advanced/)

## Ratings

No reviews have been submitted yet.

[Your review](https://wordpress.org/support/plugin/spss12-ab-lite-testing/reviews/#new-post)

[See all reviews](https://wordpress.org/support/plugin/spss12-ab-lite-testing/reviews/)

## Contributors

 *   [ Serhii P ](https://profiles.wordpress.org/spss12/)

## Support

Got something to say? Need help?

 [View support forum](https://wordpress.org/support/plugin/spss12-ab-lite-testing/)