Title: Specflux Marketing Analytics Chat
Author: Specflux Solutions
Published: July 31, 2026
Last modified: July 31, 2026
---
Search plugins
# Specflux Marketing Analytics Chat
By [Specflux Solutions](https://profiles.wordpress.org/specflux/)
[Download](https://downloads.wordpress.org/plugin/specflux-marketing-analytics-chat.0.2.2.zip)
* [Details](https://wordpress.org/plugins/specflux-marketing-analytics-chat/#description)
* [Reviews](https://wordpress.org/plugins/specflux-marketing-analytics-chat/#reviews)
* [Installation](https://wordpress.org/plugins/specflux-marketing-analytics-chat/#installation)
* [Development](https://wordpress.org/plugins/specflux-marketing-analytics-chat/#developers)
[Support](https://wordpress.org/support/plugin/specflux-marketing-analytics-chat/)
## Description
Specflux Marketing Analytics Chat lets you have conversations with your marketing
data using AI. Connect your analytics platforms and ask questions in plain English
to get instant insights and recommendations.
#### Supported Platforms
* **Google Analytics 4** – Traffic metrics, user behavior, conversions, real-time
data
* **Google Search Console** – Search performance, queries, indexing status
* **Microsoft Clarity** – Session recordings, heatmaps, user behavior insights
#### Key Features
* **Built-in AI Chat** – Chat with your analytics data through the WordPress AI
Client built into core. You pick your AI provider once under Settings > Connectors;
this plugin stores no AI keys of its own
* **MCP-Native Architecture** – Exposes analytics as MCP abilities for any compatible
AI assistant
* **Interactive Onboarding Wizard** – Step-by-step setup with guided configuration
* **Analytics at a Glance Dashboard** – Dashboard widget with sparkline trends
* **Admin Bar Pulse Indicator** – Quick analytics status in the WordPress admin
bar
* **Smart Prompt Templates** – Auto-installed prompts for common analytics questions
* **MCP Abilities Catalog** – Browse all available analytics abilities in one place
* **Connection Depth Prompts** – Contextual prompts that adapt to your connected
platforms
* **Multi-Platform Support** – Connect all your marketing data sources
* **Secure Credentials** – OAuth 2.0 and encrypted API key storage
* **Smart Caching** – Reduce API calls with intelligent caching
* **Cross-Platform Analysis** – Compare data across all connected platforms
#### How It Works
1. Connect your analytics platforms via OAuth or API keys
2. Use the built-in AI chat right inside WordPress (works out of the box on WordPress
7.0)
3. Ask questions like “How did my traffic change this week?”
4. Get AI-powered insights and recommendations
Prefer to use an external AI client (Claude Desktop, ChatGPT, Cursor)? Install the
optional MCP Adapter plugin (see Requirements) to expose these tools over the Model
Context Protocol.
#### Requirements
* WordPress 7.0 or higher (includes Abilities API and AI Client in core)
* MCP Adapter plugin (optional; only needed to connect external AI clients such
as Claude Desktop or Cursor). It is available from GitHub at https://github.com/
WordPress/mcp-adapter and is not required for the built-in chat.
* PHP 8.1 or higher
* SSL certificate (HTTPS) for OAuth connections
* PHP extensions: json, curl, openssl, sodium
#### External Services
This plugin sends data to the external services listed below. Each service is
contacted
only after you connect the corresponding platform on the plugin’s Connections screen.
A site with no connections configured makes no external requests.
**Google Analytics 4 and Google Search Console** (provided by Google LLC)
What it is used for: reading your own analytics and search-performance data so
it can be shown in the plugin dashboard, exposed as MCP abilities, and used to answer
questions in chat.
What is sent and when: connecting an account sends your authorisation request to
accounts.google.com, and access and refresh tokens are exchanged against oauth2.
googleapis.com. Once connected, report requests go to analyticsdata.googleapis.com(
GA4 traffic, behaviour, and conversion metrics), analyticsadmin.googleapis.com (
the list of your GA4 properties, requested during connection setup), and searchconsole.
googleapis.com (search queries, clicks, impressions, and indexing status). Each
request carries your OAuth access token, the GA4 property ID or Search Console site
URL being queried, and the date range and metrics requested. Requests are made when
you open a plugin screen whose cached data has expired, when you refresh the dashboard
widget, and when an ability is run from the built-in chat or an external MCP client.
No post content, visitor records, or other personal data from your WordPress site
is sent.
Terms of service: https://developers.google.com/terms
Privacy policy: https://policies.
google.com/privacy
**Microsoft Clarity** (provided by Microsoft Corporation)
What it is used for: reading your own Clarity project’s behavioural metrics,
including
session counts, engagement and scroll data, and the insights Clarity derives from
session recordings and heatmaps.
What is sent and when: the plugin calls the Clarity Data Export API at
www.clarity.
ms. Each request carries your Clarity API token and project ID, together with the
number of days and the dimensions requested. Requests are made when cached Clarity
data has expired and a plugin screen, a dashboard widget refresh, or an MCP ability
asks for it. Clarity permits ten export requests per project per day, so responses
are cached for one hour.
Terms of use: https://clarity.microsoft.com/terms
Privacy statement: https://privacy.
microsoft.com/privacystatement
**AI chat responses**
This plugin does not contact any AI provider directly and stores no AI provider
credentials. The built-in chat calls the AI Client included in WordPress 7.0, which
sends your chat messages and the analytics results described above to whichever
provider you have configured for your site under Settings > Connectors. That provider’s
own terms of service and privacy policy govern that transfer, and WordPress stores
its credentials.
### Privacy Policy
This plugin:
* Stores encrypted API credentials for the analytics platforms you
connect in your WordPress database * Connects only to the analytics services you
configure, as detailed under External Services above * Does not track your site’s
visitors and sends no data to the plugin author * Does not store analytics data
permanently; results are fetched on demand and cached temporarily * Stores no AI
provider credentials; chat is handled by the WordPress AI Client using the provider
configured for your site
## Screenshots
[⌊Dashboard overview with connected platforms⌉⌊Dashboard overview with connected
platforms⌉[
Dashboard overview with connected platforms
[⌊MCP Abilities Catalog showing available analytics abilities⌉⌊MCP Abilities Catalog
showing available analytics abilities⌉[
MCP Abilities Catalog showing available analytics abilities
[⌊Google Analytics 4 connection setup⌉⌊Google Analytics 4 connection setup⌉[
Google Analytics 4 connection setup
[⌊Settings page with API configuration⌉⌊Settings page with API configuration⌉[
Settings page with API configuration
## Installation
#### Prerequisites
1. Ensure you are running WordPress 7.0 or higher (includes Abilities API and AI Client)
2. Optional, for external AI clients only: install and activate the “MCP Adapter”
plugin from GitHub (https://github.com/WordPress/mcp-adapter). The built-in chat
works without it.
#### Plugin Installation
1. Upload the `specflux-marketing-analytics-chat` folder to `/wp-content/plugins/`
2. Activate the plugin through the ‘Plugins’ menu in WordPress
3. Go to Marketing Analytics > Settings > Google API to configure OAuth credentials
4. Connect your analytics platforms from the Connections page
5. Configure your MCP client (e.g., Claude Desktop) to use the plugin endpoint
#### Configuring MCP Client
Add this to your Claude Desktop configuration:
```
{
"mcpServers": {
"wordpress-marketing": {
"transport": {
"type": "http",
"url": "https://your-site.com/wp-json/mcp/mcp-adapter-default-server",
"headers": {
"Authorization": "Basic base64(username:application-password)"
}
}
}
}
}
```
## FAQ
### How does the AI chat work?
The plugin exposes your analytics data as MCP abilities. Any MCP-compatible AI assistant(
Claude Desktop, ChatGPT, Cursor) can query your data by calling these abilities.
Just type a question like “What are my top traffic sources?” and get an instant
answer.
### Do I need to pay for API access?
The plugin itself is free. However, you may need API access for:
* Google Analytics
and Search Console – Free with Google Cloud account * Microsoft Clarity – Free
### Is my data secure?
Yes. All API credentials are encrypted using libsodium before storage. OAuth tokens
are handled securely with CSRF protection. No analytics data is stored permanently–
it’s fetched on demand.
### What can I ask the AI?
You can ask questions like:
* “How did my traffic change compared to last week?”*“
What are my top performing pages?” * “Show me my search console queries” * “Compare
my GA4 and Clarity data”
### What WordPress versions are supported?
WordPress 7.0 and higher is required. The plugin uses the Abilities API and the
AI Client, both included in WordPress 7.0 core, so the built-in chat works out of
the box. Connecting external AI clients (Claude Desktop, Cursor) over MCP is optional
and requires the separate MCP Adapter plugin, available from GitHub.
## Reviews
There are no reviews for this plugin.
## Contributors & Developers
“Specflux Marketing Analytics Chat” is open source software. The following people
have contributed to this plugin.
Contributors
* [ Specflux Solutions ](https://profiles.wordpress.org/specflux/)
* [ Stephen Paul Samynathan ](https://profiles.wordpress.org/stephen1204paul/)
[Translate “Specflux Marketing Analytics Chat” into your language.](https://translate.wordpress.org/projects/wp-plugins/specflux-marketing-analytics-chat)
### Interested in development?
[Browse the code](https://plugins.trac.wordpress.org/browser/specflux-marketing-analytics-chat/),
check out the [SVN repository](https://plugins.svn.wordpress.org/specflux-marketing-analytics-chat/),
or subscribe to the [development log](https://plugins.trac.wordpress.org/log/specflux-marketing-analytics-chat/)
by [RSS](https://plugins.trac.wordpress.org/log/specflux-marketing-analytics-chat/?limit=100&mode=stop_on_copy&format=rss).
## Changelog
#### 0.2.2 – 2026-07-25
* Fixed: The “documentation” links on the dashboard and the abilities catalog led
to a page that does not exist; they now open the plugin’s setup documentation
#### 0.2.1 – 2026-07-25
* Changed: Removed the direct Claude, OpenAI, and Google Gemini chat integrations.
Chat now runs solely through the WordPress AI Client, so the provider and its
credentials are managed by WordPress at the site level and this plugin stores
no AI keys of its own
* Changed: Documented every external service the plugin contacts, including the
exact domains, the data sent, when it is sent, and links to each provider’s terms
of service and privacy policy
* Security: The Connections screen checks the plugin capability directly before
handling the Google OAuth redirect, in addition to the existing OAuth state validation
* Changed: Refreshed all bundled libraries to their current stable releases
#### 0.2.0 – 2026-07-02
* Added: Chat can be powered by the WordPress AI Client in core, with the AI provider
configured once under Settings > Connectors
* Added: Behavior annotations (read-only, non-destructive, idempotent) on all registered
abilities for better AI agent safety hints
* Security: Settings page (role permissions, Google OAuth client, debug mode) now
requires the manage_options capability instead of plugin access alone
* Security: The chat view now verifies conversation ownership, preventing users
from reading another user’s chat history by ID
* Security: Credential values (API tokens and keys) are redacted before any debug
logging, and error logging is gated behind debug mode
* Security: New conversations are always owned by the current user; a client-supplied
user ID is ignored
* Fixed: Dashboard widget refresh no longer triggers a fatal error caused by mismatched
analytics client arguments
* Fixed: AI chat tool-category filtering now matches abilities correctly instead
of disabling all tools
* Fixed: Chat history now sends the most recent messages to the AI instead of the
oldest, keeping long conversations coherent
* Fixed: The debug-mode toggle now takes effect
* Changed: Minimum required WordPress version is now 7.0 (Abilities API and AI
Client in core)
* Changed: Admin notices now use the wp_admin_notice() core function
* Changed: Trimmed unused Google API service classes and refreshed bundled libraries
to reduce package size
#### 0.1.6 – 2026-05-09
* Fixed: Downgraded PHPUnit to ^10.5 for PHP 8.1 compatibility in CI
* Fixed: Updated menu slugs to use full specflux-marketing-analytics-chat prefix
#### 0.1.5 – 2026-05-09
* Fixed: Upgraded jetpack-autoloader (5.0.16 5.0.17) and google/apiclient (2.19.0
2.19.3)
* Fixed: Removed inline