Title: Social Proof Wall
Author: webandsoftware
Published: August 26, 2026
Last modified: August 26, 2026
---
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# Social Proof Wall
By [webandsoftware](https://profiles.wordpress.org/webandsoftware/)
[Download](https://downloads.wordpress.org/plugin/social-proof-wall.1.0.2.zip)
* [Details](https://wordpress.org/plugins/social-proof-wall/#description)
* [Reviews](https://wordpress.org/plugins/social-proof-wall/#reviews)
* [Installation](https://wordpress.org/plugins/social-proof-wall/#installation)
* [Development](https://wordpress.org/plugins/social-proof-wall/#developers)
[Support](https://wordpress.org/support/plugin/social-proof-wall/)
## Description
**Social Proof Wall** automatically collects your latest public posts from Instagram,
Facebook, LinkedIn and Google Reviews – and displays them as an attractive, always
up-to-date Social Wall directly on your website.
No more manual copy-pasting. No outdated screenshots. Just live social proof that
builds trust with every visitor.
#### Why Social Proof Wall?
Website visitors trust real reviews and social media posts far more than any advertising
claim. Social Proof Wall brings that trust directly to your website – automatically.
#### Features
* **Instagram** – Display your latest Business or Creator posts with images
* **Facebook** – Show your latest Page posts including images
* **Google Reviews** – Embed star ratings and customer reviews (4–5 stars only)
* **LinkedIn** – Embed your latest company page post via oEmbed
* **Demo Mode** – Test the layout with realistic dummy data before connecting any
API
* **Smart Caching** – Posts are cached in your database (configurable interval,
default 6h) to avoid unnecessary API calls
* **Responsive Grid** – 2, 3 or 4 columns, collapses cleanly on mobile
* **Shortcode** – `[social_proof_wall]` drops the wall onto any page or post
* **Widget** – Add the wall to any sidebar or footer widget area
* **Accent Color** – Pick any color to match your brand
* **Press Section** – Optional “In the Press” area for media mentions
* **Partner Branding** – Optional footer attribution link (configurable URL)
* **Automatic Refresh** – Cron-based background refresh keeps content current
#### Shortcode Usage
Basic:
[social_proof_wall]
With options:
[social_proof_wall platforms=”instagram,google” columns=”3″ limit
=”9″]
Available parameters:
* `platforms` – comma-separated list: `instagram`, `facebook`, `google`, `linkedin`
* `columns` – `2`, `3`, or `4`
* `limit` – maximum number of posts to show (0 = no limit)
* `show_press` – `true` to show the Press section
* `title` – custom heading above the wall
#### Getting Started
1. Install and activate the plugin
2. Go to **Settings Social Proof Wall**
3. Enable **Demo Mode** to see the wall immediately with sample data
4. Add your API credentials for each platform you want to display
5. Disable Demo Mode – the wall now shows your real content
#### API Requirements
* **Instagram** – Meta for Developers account, Instagram Basic Display API, Long-
Lived Access Token
* **Facebook** – Meta for Developers account, Page Access Token with `pages_read_engagement`
permission
* **Google Reviews** – Google Cloud Console account, Places API enabled, API Key
+ Place ID
* **LinkedIn** – No API key needed – just your public Company Page URL (oEmbed)
### External services
This plugin can optionally connect to third-party APIs to automatically fetch and
display your own social media posts and reviews. A connection to a given service
is only made if you enter that service’s API credentials in the plugin settings (
Settings Social Proof Wall). If a platform is left unconfigured, or if Demo Mode
is enabled, no request is sent to that service. Requests are made periodically via
WordPress Cron (default every 6 hours, configurable) and whenever you trigger a
manual cache refresh in the admin settings.
No data about your site’s visitors is ever sent to these services — only the credentials/
URLs you configure are transmitted, solely to retrieve your own public content,
which is then cached in your WordPress database.
**Instagram (Meta Graph API)**
Used to fetch your latest Instagram posts (caption,
image, permalink, timestamp). When configured, your Instagram access token is sent
to `https://graph.instagram.com/me/media`. Service provided by Meta Platforms, Inc.:
[Terms of Service](https://developers.facebook.com/terms/), [Privacy Policy](https://www.facebook.com/privacy/policy/)
**Facebook (Graph API)**
Used to fetch your latest Facebook Page posts (message,
image, permalink, date). When configured, your Facebook Page access token and Page
ID are sent to `https://graph.facebook.com/`. Service provided by Meta Platforms,
Inc.: [Terms of Service](https://developers.facebook.com/terms/), [Privacy Policy](https://www.facebook.com/privacy/policy/)
**Google Reviews (Google Places API)**
Used to fetch your Google Business reviews(
author name, rating, text, profile photo URL). When configured, your Google Place
ID and API key are sent to `https://maps.googleapis.com/maps/api/place/details/json`.
Service provided by Google LLC: [Terms of Service](https://developers.google.com/maps/terms),
[Privacy Policy](https://policies.google.com/privacy)
**LinkedIn (oEmbed)**
Used to embed your latest public LinkedIn Company Page post.
When configured, your LinkedIn company page URL is sent to LinkedIn’s public oEmbed
endpoint at `https://www.linkedin.com/oembed`. No API key or login is required;
only public posts can be embedded this way. Service provided by LinkedIn Corporation:
[User Agreement](https://www.linkedin.com/legal/user-agreement), [Privacy Policy](https://www.linkedin.com/legal/privacy-policy)
## Installation
1. Upload the plugin files to `/wp-content/plugins/social-proof-wall/`, or install
directly via the WordPress plugin screen
2. Activate the plugin through the **Plugins** screen in WordPress
3. Go to **Settings Social Proof Wall** to configure
4. Use the shortcode `[social_proof_wall]` on any page
## FAQ
### Do I need accounts on all platforms?
No. You can use any combination of platforms. Only configure the ones you want to
display.
### Can I test it without API keys?
Yes! Enable **Demo Mode** in the settings to see the wall with realistic sample
data immediately – no API keys required.
### How often are posts refreshed?
By default every 6 hours via WordPress Cron. You can change the interval in the
settings, or trigger a manual refresh with the button in the settings page.
### Will this slow down my website?
No. All API data is cached in your WordPress database. Visitors never wait for external
API calls – they always see the cached version.
### Is it mobile-friendly?
Yes. The grid is fully responsive and collapses automatically on smaller screens.
### Why do I only see 4–5 star Google Reviews?
Social proof works best with positive reviews. The plugin filters out reviews below
4 stars to keep your wall trustworthy and relevant.
### Can I style it to match my website?
Yes. You can set a custom accent color in the settings. For advanced styling, all
elements have CSS classes prefixed with `spw-` that you can target in your theme’s
custom CSS.
### Is the plugin free?
Yes, completely free and open source (GPL-2.0).
## Reviews
There are no reviews for this plugin.
## Contributors & Developers
“Social Proof Wall” is open source software. The following people have contributed
to this plugin.
Contributors
* [ webandsoftware ](https://profiles.wordpress.org/webandsoftware/)
[Translate “Social Proof Wall” into your language.](https://translate.wordpress.org/projects/wp-plugins/social-proof-wall)
### Interested in development?
[Browse the code](https://plugins.trac.wordpress.org/browser/social-proof-wall/),
check out the [SVN repository](https://plugins.svn.wordpress.org/social-proof-wall/),
or subscribe to the [development log](https://plugins.trac.wordpress.org/log/social-proof-wall/)
by [RSS](https://plugins.trac.wordpress.org/log/social-proof-wall/?limit=100&mode=stop_on_copy&format=rss).
## Changelog
#### 1.0.2
* Fixed: “Tested up to” bumped to 7.1
* Fixed: prefixed local template variables in templates/card.php, templates/wall.
php and templates/widget.php with `sproofwall_` (WordPress.NamingConventions.
PrefixAllGlobals)
#### 1.0.1
* Fixed: prefixed all function, class, define, hook and option names with `sproofwall_`/`
SPROOFWALL_` to avoid naming collisions
* Fixed: frontend accent-color CSS is now added via `wp_add_inline_style()` instead
of an inline `