Title: ShopAnalytics Lite – WooCommerce Sales &amp; Customer Reports
Author: Maidul
Published: <strong>September 21, 2025</strong>
Last modified: July 15, 2026

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# ShopAnalytics Lite – WooCommerce Sales & Customer Reports

 By [Maidul](https://profiles.wordpress.org/maidulcu/)

[Download](https://downloads.wordpress.org/plugin/shopanalytics-lite-customer-sales-insights.1.5.0.zip)

 * [Details](https://wordpress.org/plugins/shopanalytics-lite-customer-sales-insights/#description)
 * [Reviews](https://wordpress.org/plugins/shopanalytics-lite-customer-sales-insights/#reviews)
 *  [Installation](https://wordpress.org/plugins/shopanalytics-lite-customer-sales-insights/#installation)
 * [Development](https://wordpress.org/plugins/shopanalytics-lite-customer-sales-insights/#developers)

 [Support](https://wordpress.org/support/plugin/shopanalytics-lite-customer-sales-insights/)

## Description

**ShopAnalytics Lite** is a performance-focused analytics plugin for WooCommerce
store owners. Instantly see your shop’s revenue trends, top customers, repeat purchase
behavior, and more — all without slowing down your site.

Whether you’re just getting started or managing a growing WooCommerce store, ShopAnalytics
Lite gives you the insights you need to grow sales with confidence.

**🔍 Why Choose ShopAnalytics Lite?**
 – Lightweight, no performance overhead – 
Simple UI for store owners — no analytics experience needed – Quick setup — view
reports in under a minute

### Features

📊 **Sales Trends**
 – Visual dashboard of monthly revenue and orders – Dual-axis
chart for comparing revenue vs. order trends – Supports date range filtering

📈 **Revenue & AOV Tracking**
 – Average Order Value (AOV) tracked per month – Great
for understanding customer spending behavior

🧑‍🤝‍🧑 **Customer Insights**
 – View top customers by spend and order volume –
Drill into customer lifetime value (CLV) – Analyze repeat vs new customers

📤 **Export to CSV**
 – Export top customer data – Export revenue metrics – Export
order data

📦 **Product Category Analytics**
 – Revenue and quantity sold per category – Toggle
between revenue view and quantity view – Helps you identify best-performing product
categories

🌍 **Geographic Insights**
 – View customer distribution by country – Simple doughnut
chart for fast visual breakdown

🧠 **Customer Segmentation**
 – Buckets by order count (e.g., 1, 2–3, 4–5, 6+) –
Bar chart visualization to identify retention and loyalty groups

🧩 **Built for WooCommerce**
 – Uses WooCommerce’s native orders and customer tables–
Lightweight logging table for audit trails only

⚙️ **Clean & Secure Code**
 – Nonces and capability checks throughout – Follows 
WordPress coding and escaping best practices

⚡ **Performance Focused**
 – Optional lightweight mode disables all charts for 
resource-limited hosts – Smart queries for large stores

### Support

Need help or have feature requests?
 👉 Visit: [https://dynamicweblab.com](https://dynamicweblab.com)

## Installation

 1. Upload the `shopanalytics-lite` folder to the `/wp-content/plugins/` directory.
 2. Activate the plugin via **Plugins  Installed Plugins** in WordPress.
 3. Go to **ShopAnalytics  Setup** to connect with WooCommerce.
 4. Done! Start viewing reports from your admin dashboard.
 5. (Optional) For translations, add `.po`/`.mo` files in `wp-content/plugins/shopanalytics-
    lite/languages/`.

## FAQ

### Is ShopAnalytics Lite compatible with my WooCommerce store?

Yes, absolutely. ShopAnalytics Lite works seamlessly with all WooCommerce stores
using standard WooCommerce data tables.

### Will ShopAnalytics delete any data when uninstalled?

No. Your store data is never deleted. You can optionally enable a cleanup option
to remove plugin-related settings and logs.

### Can I export reports and data?

Yes. You can export customer lists, sales trends, and other data as CSV directly
from the dashboard.

## Reviews

There are no reviews for this plugin.

## Contributors & Developers

“ShopAnalytics Lite – WooCommerce Sales & Customer Reports” is open source software.
The following people have contributed to this plugin.

Contributors

 *   [ Maidul ](https://profiles.wordpress.org/maidulcu/)

[Translate “ShopAnalytics Lite – WooCommerce Sales & Customer Reports” into your language.](https://translate.wordpress.org/projects/wp-plugins/shopanalytics-lite-customer-sales-insights)

### Interested in development?

[Browse the code](https://plugins.trac.wordpress.org/browser/shopanalytics-lite-customer-sales-insights/),
check out the [SVN repository](https://plugins.svn.wordpress.org/shopanalytics-lite-customer-sales-insights/),
or subscribe to the [development log](https://plugins.trac.wordpress.org/log/shopanalytics-lite-customer-sales-insights/)
by [RSS](https://plugins.trac.wordpress.org/log/shopanalytics-lite-customer-sales-insights/?limit=100&mode=stop_on_copy&format=rss).

## Changelog

#### 1.5.0

 * New: Coupon Analytics page — track coupon usage, discount cost, and revenue impact.
 * New: Top coupons bar chart (discount vs. revenue) and monthly trend line chart.
 * New: CSV export for coupon data.
 * New: Coupon usage rate metric (% of orders using a coupon).

#### 1.4.0

 * Performance: Replaced `wc_get_orders(limit=-1)` with direct SQL queries on Sales
   Trends, Order Trends, and Top Products pages — eliminates instantiating thousands
   of WC_Order objects on large stores.
 * Performance: Sales Trends category breakdown now uses a single SQL join instead
   of per-item `wp_get_post_terms()`.
 * Performance: Top Products page now queries directly from `woocommerce_order_items`
   meta tables.

#### 1.3.0

 * New: Period-over-period comparison on dashboard metric cards — revenue, orders,
   AOV, and repeat rate now show percentage change vs the previous equivalent period
   with color-coded trend arrows.
 * Improved: Dashboard subtitle now indicates the comparison context.

#### 1.2.0

 * Performance: Replaced per-month wc_get_orders() loops with single SQL queries
   on dashboard.
 * Performance: Eliminated N+1 query in top customers — CLV now computed in same
   query.
 * Performance: AOV now calculated via single AVG() query instead of two separate
   queries.
 * Performance: Batch product category lookups in sales trends (was per-order).
 * Performance: Batch user lookups in customers page (was per-customer get_user_by).
 * Security: Replaced esc_sql() concatenation with $wpdb->prepare() placeholders
   in all queries.
 * Cleanup: Removed unused class-data-exporter.php, templates/dashboard.php, unused
   helper functions, and dead engine methods.

#### 1.1.0

 * Fixed: Customer Insights page now renders correctly and is accessible from the
   menu.
 * Fixed: Removed duplicate Reports submenu registration.
 * Fixed: Removed duplicate activation hook that caused double initialization.
 * Fixed: Cache invalidation now works correctly (wildcard patterns replaced with
   specific keys).
 * Fixed: Uninstall now drops the logs table, clears cron, and removes all plugin
   options.
 * Fixed: Deactivation hook now properly clears the scheduled cron job.
 * Fixed: Removed duplicate asset enqueue that caused version conflicts.
 * Updated: Tested up to WordPress 7.0.

#### 1.0.0

 * Initial release: Sales dashboard, customer insights, CSV export, Freemius integration.

## Meta

 *  Version **1.5.0**
 *  Last updated **3 months ago**
 *  Active installations **Fewer than 10**
 *  WordPress version ** 6.0 or higher **
 *  Tested up to **7.0.7**
 * Tags
 * [analytics](https://wordpress.org/plugins/tags/analytics/)[customer insights](https://wordpress.org/plugins/tags/customer-insights/)
   [reports](https://wordpress.org/plugins/tags/reports/)[sales](https://wordpress.org/plugins/tags/sales/)
   [woocommerce](https://wordpress.org/plugins/tags/woocommerce/)
 *  [Advanced View](https://wordpress.org/plugins/shopanalytics-lite-customer-sales-insights/advanced/)

## Ratings

No reviews have been submitted yet.

[Your review](https://wordpress.org/support/plugin/shopanalytics-lite-customer-sales-insights/reviews/#new-post)

[See all reviews](https://wordpress.org/support/plugin/shopanalytics-lite-customer-sales-insights/reviews/)

## Contributors

 *   [ Maidul ](https://profiles.wordpress.org/maidulcu/)

## Support

Got something to say? Need help?

 [View support forum](https://wordpress.org/support/plugin/shopanalytics-lite-customer-sales-insights/)