Title: Seken Connector Lite for magnews
Author: seken26
Published: November 11, 2026
Last modified: November 11, 2026
---
Search plugins
# Seken Connector Lite for magnews
By [seken26](https://profiles.wordpress.org/seken26/)
[Download](https://downloads.wordpress.org/plugin/seken-connector-lite-for-magnews.1.1.2.zip)
* [Details](https://wordpress.org/plugins/seken-connector-lite-for-magnews/#description)
* [Reviews](https://wordpress.org/plugins/seken-connector-lite-for-magnews/#reviews)
* [Installation](https://wordpress.org/plugins/seken-connector-lite-for-magnews/#installation)
* [Development](https://wordpress.org/plugins/seken-connector-lite-for-magnews/#developers)
[Support](https://wordpress.org/support/plugin/seken-connector-lite-for-magnews/)
## Description
Seken Connector Lite for magnews prepares your WooCommerce store data for magnews,
the AI-powered marketing and automation platform for personalized email and SMS
campaigns. Customers with ready-made purchase statistics, order items and abandoned
carts are exported as CSV files in the format expected by the magnews import, so
that they can be picked up on a schedule (for example via SFTP) or downloaded from
wp-admin, without any manual mapping.
The plugin is developed by Seken, an official magnews partner. It only writes files
and does not connect to magnews: no magnews account or API credentials are needed
to use it. Seken also develops a full version of the connector that synchronizes
data directly through the magnews API.
**Use personalization to optimize every campaign**
magnews is an easy-to-use, AI-powered tool that lets you design next-level emails
that reflect your brand and give customers a personalized experience. Read more
about magnews at [www.magnews.it](https://www.magnews.it).
**Build better relationships that drive traffic and increase sales**
Once imported into magnews, the exported data lets you connect with customers when
it matters most, turn browsers into repeat customers, and send automated emails
and SMS, for example:
* **Abandoned cart reminders**: recover lost sales by sending reminder emails to
customers who left items in their cart but didn’t complete the purchase.
* **RFM analysis**: customer statistics and order items let you use the magnews
RFM tools for a better sales journey.
The CSV files can also be opened in Excel to analyze the exported data.
**Requirements**
* WooCommerce must be installed and activated in WordPress.
* Your hosting environment must meet WooCommerce’s minimum requirements, including
PHP 7.4 or greater.
* A staging environment should be used prior to installation on production servers.
* Customer’s first name, last name and email address are the minimum data needed
by magnews to import a contact.
**Why this plugin**
* Built for magnews: column names and formats match the magnews import, with customer
statistics (orders count, totals, averages, first and last order, recency period)
already computed for each contact.
* Incremental and safe on large stores: only new or modified records are exported,
in batches, with a lock per export type and files published only when complete.
* Recency handled automatically: customers who leave the recency period are exported
again with the recency fields reset.
* One flow for customers, orders and abandoned carts.
**What is exported**
* **Customers**: personal data and purchase statistics (number of orders, totals
and averages, first and last order, recency period statistics), for registered
and guest customers.
* **Order items**: one row per ordered product, with order, payment, tax, discount
and product data.
* **Abandoned carts**: the plugin tracks carts and, after a configurable number
of hours without updates, exports them with one row per product.
* **Recency**: every day, customers whose last order has just left the recency
period are exported again with the recency fields empty, so the receiving system
can reset them.
**How it works**
* Automatic runs are scheduled with Action Scheduler (bundled with WooCommerce):
customers, orders and abandoned carts every hour; recency export and cleanup
of old files every day.
* Large datasets are processed in batches: each run processes a configurable number
of records and appends them to the same file, which is published as `.csv` only
when the whole pass is complete.
* Only one export per type runs at a time.
* A CSV write error rolls back the batch, which is retried at the next run: no
records are lost or duplicated.
* Cells that a spreadsheet could interpret as formulas are neutralised (CSV injection
protection).
* Compatible with WooCommerce High-Performance Order Storage (HPOS).
**Generated files**
File name: `__.csv`. Files are UTF-8 with BOM, with
a header row, amounts with a comma as decimal separator and dates in the site time
zone set in Settings > General (dd/mm/yyyy hh:mm:ss).
* `customers`: personal data and statistics of new or modified customers
* `customers-orders`: same columns, customers of new or modified orders (updated
statistics)
* `customers-recency`: same columns, customers who just left the recency period(`
WOO_LASTORDERS_*` fields empty)
* `order-items`: one row per ordered product (key `item_id`)
* `cart-items`: one row per product in an abandoned cart (key `cart_item_key`)
Each customer row is complete, so the importing system can overwrite the data by
email.
While being written, a file has the `.csv.part` extension and is renamed to `.csv`
only when the export is complete: automatic pickup processes must only consider `.
csv` files.
**Privacy**
The plugin does not send data to any external service. CSV files contain personal
data of your customers (names, email addresses, phone numbers, orders) and are stored
on your server in `wp-content/uploads/seken-connector-lite-for-magnews`: make sure
that the directory is not publicly accessible and that the way files are collected
complies with your privacy policy.
## Installation
1. In wp-admin go to Plugins > Add New, search for “Seken Connector Lite for magnews”,
then click Install Now and Activate. Alternatively, upload the `seken-connector-
lite-for-magnews` folder to `/wp-content/plugins/` and activate the plugin from
the Plugins screen.
2. Go to Seken Connector Lite > Settings.
3. In the “CSV settings” tab choose the field separator and how many days to keep
the files.
4. In the “Export settings” tab enable the export and choose the contact types, the
sync start date, the order statuses and the abandoned cart options.
5. Go to Seken Connector Lite > CSV Export to start a manual export and to download
or delete the generated files.
WooCommerce must be installed and active.
## FAQ
### What is the relationship between Seken and magnews?
Seken is an official magnews partner. The plugin is developed, maintained and supported
by Seken.
### Where are the files saved?
In `wp-content/uploads/seken-connector-lite-for-magnews` (the uploads directory
of the current site on multisite), protected by `.htaccess` and `index.php` and
with a random token in each file name. On nginx `.htaccess` is ignored: block direct
access to this directory in the server configuration. Files can always be downloaded
from the CSV Export page, which checks the user’s permissions.
### Which separator should I use?
Semicolon is the separator Excel reads by default in Italian and in many other European
locales. Comma, tab and vertical bar are also available.
### How long are files kept?
Files older than the number of days set in “File retention (days)” are deleted automatically
once a day. Set 0 to never delete them automatically.
### How do I export historical data again?
Set the “Sync start date” and enable “Always export from this date”: every run will
then extract all records from that date.
### What happens when I uninstall the plugin?
Uninstalling (deleting the plugin from wp-admin) removes the plugin options, the
abandoned carts table and the CSV files generated by the plugin. Deactivating it
only stops the scheduled exports.
## Reviews
There are no reviews for this plugin.
## Contributors & Developers
“Seken Connector Lite for magnews” is open source software. The following people
have contributed to this plugin.
Contributors
* [ seken26 ](https://profiles.wordpress.org/seken26/)
[Translate “Seken Connector Lite for magnews” into your language.](https://translate.wordpress.org/projects/wp-plugins/seken-connector-lite-for-magnews)
### Interested in development?
[Browse the code](https://plugins.trac.wordpress.org/browser/seken-connector-lite-for-magnews/),
check out the [SVN repository](https://plugins.svn.wordpress.org/seken-connector-lite-for-magnews/),
or subscribe to the [development log](https://plugins.trac.wordpress.org/log/seken-connector-lite-for-magnews/)
by [RSS](https://plugins.trac.wordpress.org/log/seken-connector-lite-for-magnews/?limit=100&mode=stop_on_copy&format=rss).
## Changelog
### 1.1.2
* First release on WordPress.org.
* CSV files are always saved in `wp-content/uploads/seken-connector-lite-for-magnews`;
the setting to choose a different directory has been removed.
* Translations are provided by translate.wordpress.org: removed the `load_plugin_textdomain()`
call and the bundled Italian translation files.
Older versions: see `changelog.txt` in the plugin folder.
## Meta
* Version **1.1.2**
* Last updated **4 days ago**
* Active installations **Fewer than 10**
* WordPress version ** 7.0 or higher **
* Tested up to **7.1.4**
* PHP version ** 7.4 or higher **
* Tags
* [abandoned cart](https://wordpress.org/plugins/tags/abandoned-cart/)[csv](https://wordpress.org/plugins/tags/csv/)
[customers](https://wordpress.org/plugins/tags/customers/)[export](https://wordpress.org/plugins/tags/export/)
[woocommerce](https://wordpress.org/plugins/tags/woocommerce/)
* [Advanced View](https://wordpress.org/plugins/seken-connector-lite-for-magnews/advanced/)
## Ratings
No reviews have been submitted yet.
[Your review](https://wordpress.org/support/plugin/seken-connector-lite-for-magnews/reviews/#new-post)
[See all reviews](https://wordpress.org/support/plugin/seken-connector-lite-for-magnews/reviews/)
## Contributors
* [ seken26 ](https://profiles.wordpress.org/seken26/)
## Support
Got something to say? Need help?
[View support forum](https://wordpress.org/support/plugin/seken-connector-lite-for-magnews/)