Revenue Generator



The Revenue Generator plugin by Laterpay is a content monetization solution for your WordPress page. Our flexible paywall enables you to request contributions from your followers or sell individual pieces of content, timed access, or recurring subscriptions to your site.

Our unique ‘pay later’ model takes the upfront friction out of the transaction and allows your users to access content instantly by agreeing to pay for it later.

You can offer content priced as low as $0.05 and audiences can purchase that content with just a click or two – without having to register on the paywall or provide payment until they reach a $5 threshold on their Laterpay tab. At this point we ask them to register and pay and we have found that about 85% of users will do so. Once they become registered Laterpay users, the transactions become even more effortless – in fact, repeat purchases are 2-2.5X higher with the ‘pay later’ model over ‘pay now.’

Although we recommend using the ‘pay later’ model of the paywall because of the results mentioned above, you are of course free to choose the ‘pay now’ model if it better suits your needs. Read more about the difference between ‘pay later’ and ‘pay now’.

The Revenue Generator plugin is easy to implement and offers a user interface that gives you complete control over your paywall and pricing.

Our core features include:

  • Single post sales
  • Timed access
  • Subscriptions
  • Dynamic pricing
  • Contributions
  • Pay later option
  • Pay now option

Laterpay will handle:

  • Transaction validation
  • Chargebacks and disputes
  • Tracking
  • Purchase aggregation
  • Invoicing
  • Data sharing

What it costs you:

Laterpay is performance-based and works on a revenue sharing basis – for a limited time we’re charging a rate of 15% of actual revenue generated with Laterpay, ALL-INCLUSIVE.

  • No payment processing fees
  • No chargeback fees
  • No payout fees
  • No licensing fees
  • No maintenance fees


  • The Revenue Generator leverages Laterpay's extensive experience in the publishing industry to help you create Paywalls and Contributions with a near-frictionless user experience.
  • The Revenue Generator onboarding walkthrough guides you through the process to ensure that your initial setup is as smooth as possible.
  • Use our in-line editor to configure your paywall while previewing it on an article so that you know exactly what your followers will see.
  • Laterpay's Revenue Generator takes the guesswork out of pricing your content by setting default recommended prices based on your user base and providing Dynamic Pricing for individual article prices.
  • On the Paywall Dashboard, you can view all your paywalls in one place to easily manage your site.
  • Once you've configured your paywall and clicked "Publish," it is seamlessly applied to your site.
  • With the Revenue Generator, you can also easily request contributions from your followers.
  • Simply copy and paste the contributions shortcode onto your site for a frictionless contribution experience.


What is Laterpay?

Laterpay is a service that simplifies payments on the Internet. In addition to the classic immediate purchase option, Laterpay also allows you to buy digital content such as articles or videos now and pay later.

How does Laterpay work?

Merchants can sell articles and blog posts, as well as accept contributions and donations, for as little as five cents online. All you have to do is agree to pay later.

What does Laterpay cost?

Laterpay’s fee amounts to 15% of the revenues that it collects for its Merchants. There are no other fees to the Merchants or the Users.


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Contributors & Developers

“Revenue Generator” is open source software. The following people have contributed to this plugin.


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Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.


1.1.0 ( 4 September 2020 )

  • Updated Paywall functionality to allow for the selection of multiple individual posts or categories.
  • Updated Contributions shortcode so that a contribution offering can be updated without requiring changes to the shortcode.
  • Updated Laterpay logo.

1.0.1 ( 20 July 2020 )

  • Added Settings menu option.
  • Minor styling Improvements.
  • Minor Bug fixes.
  • Fixes paywall priority issue when there are more than one paywall on same post.

1.0.0 ( 30 June 2020 )

  • Initial Release.