Title: ProductReels – Shoppable Video Reels for WooCommerce
Author: bestwpexpert
Published: <strong>October 6, 2026</strong>
Last modified: October 6, 2026

---

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# ProductReels – Shoppable Video Reels for WooCommerce

 By [bestwpexpert](https://profiles.wordpress.org/bestwpexpert/)

[Download](https://downloads.wordpress.org/plugin/productreels.1.0.0.zip)

 * [Details](https://wordpress.org/plugins/productreels/#description)
 * [Reviews](https://wordpress.org/plugins/productreels/#reviews)
 *  [Installation](https://wordpress.org/plugins/productreels/#installation)
 * [Development](https://wordpress.org/plugins/productreels/#developers)

 [Support](https://wordpress.org/support/plugin/productreels/)

## Description

**ProductReels helps you turn product videos into interactive, shoppable experiences
for WooCommerce.**

Display short vertical videos, customer UGC, product demos, tutorials and unboxings
as reels across your store.

Show videos as a **product page carousel, homepage reel slider, floating product
reel, story-style category reel, grid, marquee or stacked cards**.

When shoppers open a reel, they can browse videos in a fullscreen, swipeable player
and interact with the featured product without leaving the experience.

Tag WooCommerce products, display product cards, add custom call-to-action buttons
and let customers add products directly to their cart.

ProductReels includes a visual widget editor, multiple display layouts, Gutenberg
and Elementor support, reusable widgets and built-in video analytics.

**Every ProductReels feature is free.**

There is no Pro version, no license key and no locked premium features.

#### Turn product videos into shoppable reels

ProductReels can be used for:

 * Product demonstrations
 * Customer UGC
 * Product reviews
 * Unboxing videos
 * Beauty and fashion reels
 * Product tutorials
 * New product launches
 * Product highlights
 * Category stories
 * Homepage video sliders
 * WooCommerce product-page videos

#### Display reels anywhere on your store

Choose how your videos appear depending on the page and shopping experience you 
want to create.

**Floating Product Reels**

Display a floating shoppable video reel on WooCommerce product pages or other areas
of your website.

The reel stays visible while shoppers browse and gives them quick access to product-
focused video content.

**Homepage Reel Slider**

Create a scrollable carousel of vertical shoppable videos for your homepage, landing
pages, shop pages or promotional sections.

Visitors can quickly browse multiple product videos without leaving the page.

**Product Page Carousel**

Place a horizontal carousel of shoppable video reels inside WooCommerce product 
pages.

Use it for product demonstrations, customer videos, tutorials, reviews or related
product content.

**Story-Style Category Reels**

Create round, story-style video thumbnails inspired by familiar social media interfaces.

Use them to highlight categories, collections, product groups or campaigns.

#### Key features

 * **Shoppable videos** – Tag WooCommerce products or add custom call-to-action 
   buttons to reels.
 * **Add to cart from video** – Let customers add tagged products directly from 
   the reel experience.
 * **Floating product reels** – Display compact floating video widgets on product
   pages.
 * **Homepage reel slider** – Create scrollable shoppable video sections.
 * **Product page carousel** – Add vertical product videos directly inside product
   detail pages.
 * **Story-style reels** – Display round video thumbnails for categories or collections.
 * **Five core layouts** – Grid, carousel, marquee, stacked cards and floating popup.
 * **Fullscreen reels player** – Swipe, scroll or use keyboard navigation between
   videos.
 * **Video sources** – WordPress Media Library, self-hosted MP4/WebM, YouTube Shorts
   and Vimeo.
 * **Live visual editor** – Customize widgets and preview changes before publishing.
 * **Video analytics** – Track views, clicks and click-through rate.
 * **Reusable widgets** – Create a widget once and display it in multiple places.
 * **WooCommerce product tagging** – Connect reels with products and product cards.
 * **Custom CTA buttons** – Link reels to products, pages or external destinations.
 * **Shortcode support** – Add reels anywhere using a shortcode.
 * **Gutenberg block** – Insert ProductReels directly from the WordPress editor.
 * **Elementor widget** – Add reels using Elementor’s visual builder.
 * **Responsive design** – Customize the experience across desktop, tablet and mobile.
 * **Performance optimized** – Scripts load only when ProductReels is used.
 * **Lazy-loaded videos** – Videos load as needed.
 * **Accessibility support** – Keyboard controls, focus management and reduced-motion
   support.
 * **Privacy-friendly** – No visitor information is sent to ProductReels.
 * **Works without WooCommerce** – Video reels, custom links and analytics can also
   work on regular WordPress sites.

#### Five video gallery layouts

ProductReels includes multiple ways to display your video content.

**Grid**

Display reels in responsive columns that automatically adapt to the available space.

**Carousel**

Create a horizontal reel slider with navigation buttons, drag-to-scroll interaction
and snapping.

**Marquee**

Create an automatically scrolling video rail for product promotions, collections
or visual storytelling.

The marquee pauses on hover and respects reduced-motion preferences.

**Stacked Cards**

Display videos as an interactive stack of cards that visitors can browse through.

**Floating Popup**

Show a compact floating reel in a corner of the screen.

The popup can appear immediately, after a delay or after the visitor scrolls down
the page.

#### Visual widget editor

Create and customize your reel widgets from a visual editor.

The editor includes:

 * Reel selection
 * Live widget preview
 * Drag-and-drop reel ordering
 * Responsive controls
 * Reel shape and size
 * Spacing and gaps
 * Borders and shadows
 * Play button styling
 * View badge styling
 * Widget title controls
 * Navigation colors
 * Product card styling
 * Player behavior
 * Device-specific settings

The preview uses the same frontend components as the published widget, helping you
understand how the final reel layout will appear.

#### Fullscreen shoppable video player

When a visitor opens a reel, ProductReels displays it in an immersive fullscreen
video player.

Features include:

 * Horizontal or vertical swipe navigation
 * Keyboard navigation
 * Mouse-wheel navigation
 * Browser back-button support
 * Video seekbar
 * Volume controls
 * MP4 and WebM playback
 * YouTube Shorts support
 * Vimeo support
 * Product cards
 * Custom CTA buttons
 * WooCommerce add-to-cart
 * Focus management
 * Scroll locking while the player is open

Provider scripts are only loaded when they are needed.

#### WooCommerce product integration

Connect individual reels with WooCommerce products.

Product cards can be displayed inside the video player so shoppers can see product
information while watching the video.

Customers can add supported products directly to their cart using the WooCommerce
Store API.

ProductReels also keeps supported theme mini-cart experiences synchronized after
products are added.

#### Video analytics

Understand how visitors interact with your reels.

ProductReels tracks:

 * Total views
 * Total clicks
 * Click-through rate
 * Views per reel
 * Clicks per reel
 * Button clicks
 * Widget performance

Views are rate-limited per visitor and per reel.

Visitor IP addresses are hashed using WordPress salts before temporary rate-limiting
use and are not stored in ProductReels analytics tables.

#### Built for performance

ProductReels is designed to avoid loading unnecessary assets.

 * Frontend scripts load only on pages containing ProductReels.
 * The fullscreen player loads separately when it is first needed.
 * Videos are lazy-loaded as they enter the viewport.
 * Widget payloads are cached.
 * Editing a widget automatically invalidates the relevant cache.
 * YouTube and Vimeo player SDKs load only when required.

#### Works without WooCommerce

ProductReels can also be used on a standard WordPress website.

Without WooCommerce you can still use:

 * Video reels
 * Video widgets
 * Custom CTA links
 * Video galleries
 * Story-style reels
 * Analytics

WooCommerce-specific product tagging and add-to-cart features become available when
WooCommerce is active.

#### External services

ProductReels does not send information about your website or visitors to ProductReels
servers.

Third-party services are contacted only when you choose to use videos hosted by 
those providers.

**Vimeo**

When an administrator adds a Vimeo URL, ProductReels may request metadata such as
the video’s poster image and duration from Vimeo’s public oEmbed service:

    ```
    https://vimeo.com/api/oembed.json
    ```

Only the Vimeo URL entered by the administrator is sent.

When a visitor opens a Vimeo reel, Vimeo’s Player SDK may be loaded in the visitor’s
browser:

    ```
    https://player.vimeo.com/api/player.js
    ```

Vimeo’s Do Not Track option is enabled where supported.

Vimeo Terms of Service:
 https://vimeo.com/terms

Vimeo Privacy Policy:
 https://vimeo.com/privacy

**YouTube**

For YouTube videos, ProductReels may display the thumbnail provided by YouTube:

    ```
    https://img.youtube.com/vi/...
    ```

When a visitor opens a YouTube reel, the YouTube IFrame Player API may be loaded:

    ```
    https://www.youtube.com/iframe_api
    ```

YouTube Terms of Service:
 https://www.youtube.com/t/terms

Google Privacy Policy:
 https://policies.google.com/privacy

Neither provider SDK is loaded until a visitor opens a reel using that provider.

Videos uploaded to the WordPress Media Library or served from your own hosted URL
do not require these third-party video providers.

Developers can use the `productreels_allow_provider_lookup` filter to disable Vimeo
metadata lookup.

#### Source code and build instructions

Readable JavaScript, JSX and SCSS source files are included in:

 * `admin/src`
 * `public/src`
 * `block/src`
 * `src/shared`

See `README.md` for build instructions.

See `THIRD-PARTY-NOTICES.txt` for licenses related to bundled dependencies.

## Screenshots

[⌊Floating Product Reels – Display a shoppable floating video reel on WooCommerce
product pages and let shoppers discover products while browsing.⌉⌊Floating Product
Reels – Display a shoppable floating video reel on WooCommerce product pages and
let shoppers discover products while browsing.⌉[

**Floating Product Reels** – Display a shoppable floating video reel on WooCommerce
product pages and let shoppers discover products while browsing.

[⌊Homepage Reel Slider – Showcase multiple shoppable video reels in a scrollable
carousel on your homepage, shop or landing pages.⌉⌊Homepage Reel Slider – Showcase
multiple shoppable video reels in a scrollable carousel on your homepage, shop or
landing pages.⌉[

**Homepage Reel Slider** – Showcase multiple shoppable video reels in a scrollable
carousel on your homepage, shop or landing pages.

[⌊Product Page Carousel – Add a horizontal carousel of product videos, customer 
UGC and tutorials directly inside WooCommerce product detail sections.⌉⌊Product 
Page Carousel – Add a horizontal carousel of product videos, customer UGC and tutorials
directly inside WooCommerce product detail sections.⌉[

**Product Page Carousel** – Add a horizontal carousel of product videos, customer
UGC and tutorials directly inside WooCommerce product detail sections.

[⌊Story-Style Category Reels – Turn categories and collections into interactive 
story-style video thumbnails that shoppers can quickly explore.⌉⌊Story-Style Category
Reels – Turn categories and collections into interactive story-style video thumbnails
that shoppers can quickly explore.⌉[

**Story-Style Category Reels** – Turn categories and collections into interactive
story-style video thumbnails that shoppers can quickly explore.

## Blocks

This plugin provides 1 block.

 *   ProductReels Place a ProductReels widget — a styled collection of shoppable
   video reels.

## Installation

 1.  Go to **Plugins  Add New Plugin** in your WordPress dashboard.
 2.  Search for **ProductReels**.
 3.  Install and activate the plugin.
 4.  Go to **ProductReels  All Reels**.
 5.  Add your first video using the WordPress Media Library, YouTube Shorts, Vimeo 
     or a hosted MP4/WebM URL.
 6.  Go to **ProductReels  Create Widget**.
 7.  Choose your reels and select a layout.
 8.  Customize the widget using the visual editor.
 9.  Publish the widget.
 10. Add it to your website using a shortcode, Gutenberg block or Elementor widget.

You can also manually upload the plugin directory to:

    ```
    /wp-content/plugins/productreels/
    ```

Example shortcode:

    ```
    [productreels id="1"]
    ```

## FAQ

### What is a shoppable video?

A shoppable video connects video content with products or calls to action.

ProductReels lets you tag WooCommerce products in videos so customers can discover
products and add them to their cart while watching a reel.

### Can I show video reels on WooCommerce product pages?

Yes.

You can display ProductReels on WooCommerce product pages using the ProductReels
shortcode, Gutenberg block or Elementor widget.

You can create a product page carousel, story-style reels or floating product reels
depending on your layout.

### Can I display reels on my homepage?

Yes.

Use a ProductReels carousel, grid, marquee or other layout to create a homepage 
reel slider.

You can also use the same widgets on landing pages, shop pages and other WordPress
pages.

### Can I create floating video reels?

Yes.

The floating popup layout lets you display a compact video reel in a corner of the
visitor’s screen.

It can appear when the page loads, after a delay or after the visitor scrolls.

### Can I create story-style video thumbnails?

Yes.

ProductReels can display circular video thumbnails that work well for categories,
collections, campaigns or groups of products.

### Can I use TikTok or Instagram videos?

ProductReels does not currently provide direct TikTok or Instagram importing.

If you own the original video, you can upload the MP4 file to your WordPress Media
Library.

You can also use YouTube Shorts, Vimeo or a hosted MP4/WebM URL.

### Is ProductReels free?

Yes.

All currently available ProductReels features are included for free.

There is no Pro version, license key or premium feature lock.

### Does ProductReels work with Elementor?

Yes.

When Elementor is active, the **ProductReels** widget appears in the Elementor editor.

### Does ProductReels support Gutenberg?

Yes.

ProductReels includes a Gutenberg block that can be added directly from the WordPress
block editor.

### Will ProductReels slow down my website?

ProductReels is designed to minimize unnecessary frontend loading.

Plugin assets are loaded only on pages containing a ProductReels widget, the fullscreen
player is loaded separately when required and videos are lazy-loaded.

### Which video sources are supported?

ProductReels supports:

 * WordPress Media Library videos
 * Hosted MP4 URLs
 * Hosted WebM URLs
 * YouTube Shorts
 * Vimeo

### Which video format should I use?

For broad browser compatibility, MP4 video encoded using H.264 video and AAC audio
is recommended.

### How are video views counted?

A view is counted after approximately one second of actual playback.

View counting is rate-limited per visitor and reel to reduce duplicate counts.

### Does ProductReels store personal visitor data?

ProductReels does not store visitor IP addresses in its analytics tables.

A salted hash of the visitor’s IP address may be used temporarily for view rate 
limiting.

Browser storage may also be used to remember counted reels or dismissed popup states.

### What happens when ProductReels is uninstalled?

Plugin data is preserved by default.

Enable **Delete all plugin data on uninstall** under **ProductReels  Settings** 
if you want ProductReels tables and options removed when the plugin is deleted.

### Can I reuse the same reel in multiple widgets?

Yes.

Reels are independent from widgets and can be reused across multiple layouts and
pages.

Deleting a widget does not automatically delete its reels.

## Reviews

There are no reviews for this plugin.

## Contributors & Developers

“ProductReels – Shoppable Video Reels for WooCommerce” is open source software. 
The following people have contributed to this plugin.

Contributors

 *   [ bestwpexpert ](https://profiles.wordpress.org/bestwpexpert/)

[Translate “ProductReels – Shoppable Video Reels for WooCommerce” into your language.](https://translate.wordpress.org/projects/wp-plugins/productreels)

### Interested in development?

[Browse the code](https://plugins.trac.wordpress.org/browser/productreels/), check
out the [SVN repository](https://plugins.svn.wordpress.org/productreels/), or subscribe
to the [development log](https://plugins.trac.wordpress.org/log/productreels/) by
[RSS](https://plugins.trac.wordpress.org/log/productreels/?limit=100&mode=stop_on_copy&format=rss).

## Changelog

#### 1.0.0

 * Initial release.

## Meta

 *  Version **1.0.0**
 *  Last updated **1 day ago**
 *  Active installations **Fewer than 10**
 *  WordPress version ** 6.6 or higher **
 *  Tested up to **7.1.3**
 *  PHP version ** 7.4 or higher **
 * Tags
 * [product video](https://wordpress.org/plugins/tags/product-video/)[shoppable video](https://wordpress.org/plugins/tags/shoppable-video/)
   [UGC](https://wordpress.org/plugins/tags/ugc/)[video reels](https://wordpress.org/plugins/tags/video-reels/)
   [woocommerce](https://wordpress.org/plugins/tags/woocommerce/)
 *  [Advanced View](https://wordpress.org/plugins/productreels/advanced/)

## Ratings

No reviews have been submitted yet.

[Your review](https://wordpress.org/support/plugin/productreels/reviews/#new-post)

[See all reviews](https://wordpress.org/support/plugin/productreels/reviews/)

## Contributors

 *   [ bestwpexpert ](https://profiles.wordpress.org/bestwpexpert/)

## Support

Got something to say? Need help?

 [View support forum](https://wordpress.org/support/plugin/productreels/)