Title: Pricifylabs Connector
Author: Deuos
Published: <strong>September 19, 2026</strong>
Last modified: September 19, 2026

---

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![](https://s.w.org/plugins/geopattern-icon/pricifylabs-connector.svg)

# Pricifylabs Connector

 By [Deuos](https://profiles.wordpress.org/pricifylabs/)

[Download](https://downloads.wordpress.org/plugin/pricifylabs-connector.1.0.0.zip)

 * [Details](https://wordpress.org/plugins/pricifylabs-connector/#description)
 * [Reviews](https://wordpress.org/plugins/pricifylabs-connector/#reviews)
 *  [Installation](https://wordpress.org/plugins/pricifylabs-connector/#installation)
 * [Development](https://wordpress.org/plugins/pricifylabs-connector/#developers)

 [Support](https://wordpress.org/support/plugin/pricifylabs-connector/)

## Description

Pricifylabs Connector links your WooCommerce store to the Pricifylabs pricing engine.
Once connected, the plugin evaluates each visitor and product in real time and applies
a statistically-optimized markup on top of your base prices — no manual rules, no
spreadsheets, no per-product configuration.

**How it works**

 1. Connect your store with a one-time code from your Pricifylabs dashboard.
 2. The plugin generates its own signing keypair on activation and exchanges it with
    the Pricifylabs API, so all communication between your store and Pricifylabs is
    signed and verified.
 3. On priced pageviews, the plugin sends anonymized visitor signals to Pricifylabs
    and receives back a markup value, which is applied to the displayed WooCommerce
    price.
 4. Purchase outcomes are reported back so the pricing model keeps improving over time.

**Features**

 * One-time code registration — no API keys to copy/paste or store in plaintext 
   settings.
 * Adjustable API “ping rate” — control what percentage of requests check for a 
   live markup, trading off freshness against API usage.
 * Per-product exclusion list — always show base price for specific product IDs.
 * Pause/Resume — instantly revert every price to base without disconnecting your
   store.
 * Full Reset — disconnect and wipe all locally stored plugin data in one action.
 * Cryptographically signed requests and webhooks (ECDSA / SHA-256) between your
   store and the Pricifylabs API.

This plugin requires an active [Pricifylabs](https://pricifylabs.com) account and
a connected WooCommerce store.

### External services

This plugin connects to the Pricifylabs API (`api.pricifylabs.com`, a paid third-
party service operated by Pricifylabs) to calculate and apply dynamic pricing. It
is a core part of the plugin’s functionality and cannot be disabled while the plugin
remains connected.

 * **Store registration** — when you enter a registration code on the settings page,
   the plugin sends the code and your store’s generated public key to the Pricifylabs
   API to link your store to your Pricifylabs account.
 * **Markup lookup** — on priced pageviews, the plugin sends the visitor’s IP address
   and browser/user-agent information to the Pricifylabs API and receives a markup
   value to apply to the displayed price.
 * **Conversion reporting** — after a purchase, the plugin sends the associated 
   request ID, success status, and order value to the Pricifylabs API so Pricifylabs
   can measure pricing performance.
 * **Webhooks** — Pricifylabs may call back to your store’s REST API to push configuration
   updates; these requests are authenticated with a signature the plugin verifies
   before acting on them.
 * **Cookie** — the plugin sets a `pricifylabs_vid` cookie (a random ID, 30-day 
   expiry) in the visitor’s browser to recognize returning visitors for pricing 
   purposes.

All requests to the Pricifylabs API are signed with a keypair generated locally 
on your server; no request ever includes your private key. See [Pricifylabs’ Terms of Service](https://pricifylabs.com/terms)
and [Privacy Policy](https://pricifylabs.com/privacy) for how data sent to the API
is handled.

## Installation

 1. Install and activate [WooCommerce](https://wordpress.org/plugins/woocommerce/) 
    if you haven’t already — this plugin requires it.
 2. Upload the Pricifylabs Connector plugin through **Plugins  Add New**, or upload
    the zip via **Plugins  Add New  Upload Plugin**.
 3. Activate the plugin. A signing keypair is generated automatically on activation.
 4. Go to **Pricifylabs** in your wp-admin menu.
 5. Generate a one-time registration code from your Pricifylabs dashboard and paste
    it into the settings page to connect your store.
 6. Once connected, pricing is applied automatically. Use the Pricing panel to pause/
    resume, adjust the API ping rate, or exclude specific products.

## FAQ

### Does this plugin work without WooCommerce?

No. Pricifylabs Connector requires an active WooCommerce installation and applies
its pricing logic to WooCommerce product prices.

### Do I need a Pricifylabs account?

Yes. You’ll need an account at [pricifylabs.com](https://pricifylabs.com) and a 
registration code from your Pricifylabs dashboard to connect your store.

### What happens if I pause pricing?

All prices immediately revert to their base WooCommerce price. Your store connection
and excluded-products list are preserved, so you can resume at any time.

### What happens if I use Full Reset?

Full Reset disconnects your store from Pricifylabs and deletes all plugin data stored
locally, including your signing keypair and settings. You’ll need a new registration
code to reconnect.

### What data does this plugin send externally?

See the “External services” section above for a full breakdown of what is sent to
the Pricifylabs API and when.

## Reviews

There are no reviews for this plugin.

## Contributors & Developers

“Pricifylabs Connector” is open source software. The following people have contributed
to this plugin.

Contributors

 *   [ Deuos ](https://profiles.wordpress.org/pricifylabs/)

[Translate “Pricifylabs Connector” into your language.](https://translate.wordpress.org/projects/wp-plugins/pricifylabs-connector)

### Interested in development?

[Browse the code](https://plugins.trac.wordpress.org/browser/pricifylabs-connector/),
check out the [SVN repository](https://plugins.svn.wordpress.org/pricifylabs-connector/),
or subscribe to the [development log](https://plugins.trac.wordpress.org/log/pricifylabs-connector/)
by [RSS](https://plugins.trac.wordpress.org/log/pricifylabs-connector/?limit=100&mode=stop_on_copy&format=rss).

## Changelog

#### 1.0.0

 * Initial release.

## Meta

 *  Version **1.0.0**
 *  Last updated **1 day ago**
 *  Active installations **Fewer than 10**
 *  WordPress version ** 6.5 or higher **
 *  Tested up to **7.1.1**
 *  PHP version ** 8.0 or higher **
 * Tags
 * [AI](https://wordpress.org/plugins/tags/ai/)[dynamic pricing](https://wordpress.org/plugins/tags/dynamic-pricing/)
   [personalization](https://wordpress.org/plugins/tags/personalization/)[woocommerce](https://wordpress.org/plugins/tags/woocommerce/)
 *  [Advanced View](https://wordpress.org/plugins/pricifylabs-connector/advanced/)

## Ratings

No reviews have been submitted yet.

[Your review](https://wordpress.org/support/plugin/pricifylabs-connector/reviews/#new-post)

[See all reviews](https://wordpress.org/support/plugin/pricifylabs-connector/reviews/)

## Contributors

 *   [ Deuos ](https://profiles.wordpress.org/pricifylabs/)

## Support

Got something to say? Need help?

 [View support forum](https://wordpress.org/support/plugin/pricifylabs-connector/)