Title: PixelWeb Analytics Author: kishorrajpurohit Published: July 3, 2026 Last modified: July 3, 2026 --- Search plugins ![](https://ps.w.org/pixelweb-analytics/assets/icon-256x256.png?rev=3595344) # PixelWeb Analytics By [kishorrajpurohit](https://profiles.wordpress.org/kishorrajpurohit/) [Download](https://downloads.wordpress.org/plugin/pixelweb-analytics.zip) * [Details](https://wordpress.org/plugins/pixelweb-analytics/#description) * [Reviews](https://wordpress.org/plugins/pixelweb-analytics/#reviews) * [Installation](https://wordpress.org/plugins/pixelweb-analytics/#installation) * [Development](https://wordpress.org/plugins/pixelweb-analytics/#developers) [Support](https://wordpress.org/support/plugin/pixelweb-analytics/) ## Description **PixelWeb Analytics** is a comprehensive tracking and analytics plugin for WordPress that provides enterprise-grade event tracking with a beautiful React admin dashboard. #### Core Features * **Meta Pixel** — Multi-pixel support, browser & server-side events * **Conversion API (CAPI)** — Server-side dispatch with retry queue, deduplication * **Advanced Matching** — SHA256 hashed user data for better attribution * **EMQ Score Optimizer** — Maximise Event Match Quality automatically * **Google Analytics 4** — Native installation with full enhanced ecommerce * **Google Tag Manager** — Auto dataLayer push for all events * **Google Ads** — Native conversion tracking, dynamic remarketing, enhanced conversions * **WooCommerce** — Complete automated tracking (ViewContent Purchase) * **Easy Digital Downloads** — Full event tracking with CAPI * **Consent Mode V2** — CookieYes, Complianz, Cookiebot integrations * **Custom Event Builder** — Visual trigger/action builder * **Event Logs** — Full audit log with retry and export * **Reports Dashboard** — Charts, trends, success rates This plugin performs a one-time scan of your site’s homepage on activation to auto- detect existing tracking codes (Meta Pixel, GA4, GTM, Google Ads). No data is sent externally. ### External services This plugin facilitates connections to third-party analytics and marketing platforms to help you track user behavior and conversions. Depending on your configuration, the plugin may load scripts from and send data to the following services: * **Meta (Facebook)**: When a Meta Pixel ID or Conversion API token is configured, the plugin connects to Meta to send page views, product interactions, and purchase events. - **What is sent**: Browser cookies (`_fbc`, `_fbp`), client IP address, HTTP user agent, current page URL, event metadata (value, currency, content IDs, content name, order ID). Under Advanced Matching, SHA256 hashed customer details( email, first name, last name, phone, external user ID) are also transmitted. - **When is sent**: Instantly upon user interaction (page load, search, click, add to cart, checkout start, purchase completion). - **Service**: [Meta for Business](https://www.facebook.com/business) - **Terms of Use**: [Meta Business Tools Terms](https://www.facebook.com/legal/technology_terms) - **Privacy Policy**: [Meta Privacy Policy](https://www.facebook.com/privacy/policy/) * **Google Analytics 4 (GA4)**: When configured, the plugin loads the `gtag.js` script from Google and sends ecommerce and page view data to Google Analytics. - **What is sent**: Page view details, screen resolution, user agent, client IP (processed by Google), and enhanced ecommerce data (item names, item IDs, price, quantity, category, total transaction values). - **When is sent**: Automatically when page loads, user searches, adds items to cart, or completes a purchase. - **Service**: [Google Analytics](https://analytics.google.com/) - **Terms of Use**: [Google Analytics Terms of Service](https://marketingplatform.google.com/about/analytics/terms/us/) - **Privacy Policy**: [Google Privacy Policy](https://policies.google.com/privacy) * **Google Tag Manager (GTM)**: When configured, the plugin injects the GTM container and pushes data to the browser’s `dataLayer` array. - **What is sent**: Custom events, page types, user IDs (if logged in), site URLs, and transaction metadata. - **When is sent**: Immediately on page rendering, and whenever custom triggers, cart, or purchase events occur. - **Service**: [Google Tag Manager](https://tagmanager.google.com/) - **Terms of Use**: [Google Tag Manager Terms of Service](https://www.google.com/analytics/tag-manager/use-policy/) - **Privacy Policy**: [Google Privacy Policy](https://policies.google.com/privacy) * **Google Ads**: When configured, the plugin loads Google Ads tracking scripts for conversion tracking, dynamic remarketing, and enhanced conversions. - **What is sent**: Conversion values, transaction IDs, currency, and unhashed customer data (email, phone number, address details) for Google Ads Enhanced Conversions if Advanced Matching is active. - **When is sent**: On page load for remarketing, and specifically upon checkout or purchase completion for conversions. - **Service**: [Google Ads](https://ads.google.com/) - **Terms of Use**: [Google Ads Terms & Conditions](https://support.google.com/adspolicy/answer/54818?hl=en) - **Privacy Policy**: [Google Privacy Policy](https://policies.google.com/privacy) The plugin only connects to these services if you explicitly enable them and provide your specific tracking IDs or API tokens in the plugin settings. It does not send data to any hidden or undocumented third-party services. ### Development The human-readable, uncompiled source code for all compiled and minified assets in this plugin is included locally inside the plugin package at: /admin/src Build files: /admin/package.json /admin/package-lock.json Build process: 1. Navigate to the `admin` directory. 2. Run `npm install` 3. Run` npm run build` ## Installation 1. Upload `pixelweb-analytics.zip` via WordPress Plugins Add New Upload Plugin. 2. Activate the plugin. 3. Go to **PixelWeb Analytics** in the admin menu. 4. Enter your Meta Pixel ID(s) in **Settings**. 5. Add your CAPI access tokens in **Conversion API**. 6. Configure GA4 and GTM IDs as needed. ## FAQ ### Does this work with WooCommerce? Yes — install WooCommerce and all tracking fires automatically for the full customer journey. ### How does CAPI deduplication work? Each event generates a unique `event_id`. The same ID is sent with both the browser` fbq()` call and the server-side CAPI call. Meta automatically deduplicates them. ### Is this GDPR compliant? Yes — enable Consent Mode V2 in the settings and select your CMP provider. All tracking defaults to denied until the user consents. ## Reviews There are no reviews for this plugin. ## Contributors & Developers “PixelWeb Analytics” is open source software. The following people have contributed to this plugin. Contributors * [ kishorrajpurohit ](https://profiles.wordpress.org/kishorrajpurohit/) [Translate “PixelWeb Analytics” into your language.](https://translate.wordpress.org/projects/wp-plugins/pixelweb-analytics) ### Interested in development? [Browse the code](https://plugins.trac.wordpress.org/browser/pixelweb-analytics/), check out the [SVN repository](https://plugins.svn.wordpress.org/pixelweb-analytics/), or subscribe to the [development log](https://plugins.trac.wordpress.org/log/pixelweb-analytics/) by [RSS](https://plugins.trac.wordpress.org/log/pixelweb-analytics/?limit=100&mode=stop_on_copy&format=rss). ## Changelog #### 1.0.0 * Initial public release of PixelWeb Analytics * Beautiful React admin dashboard * Full Meta CAPI with retry queue * Consent Mode V2 with CookieYes/Complianz/Cookiebot * Custom Event Builder * Full WooCommerce and EDD integration ## Meta * Version **1.0.0** * Last updated **7 hours ago** * Active installations **Fewer than 10** * WordPress version ** 6.0 or higher ** * Tested up to **7.0** * PHP version ** 8.0 or higher ** * Tags * [ga4](https://wordpress.org/plugins/tags/ga4/)[gtm](https://wordpress.org/plugins/tags/gtm/) [Meta Pixel](https://wordpress.org/plugins/tags/meta-pixel/)[tracking](https://wordpress.org/plugins/tags/tracking/) [woocommerce](https://wordpress.org/plugins/tags/woocommerce/) * [Advanced View](https://wordpress.org/plugins/pixelweb-analytics/advanced/) ## Ratings No reviews have been submitted yet. [Your review](https://wordpress.org/support/plugin/pixelweb-analytics/reviews/#new-post) [See all reviews](https://wordpress.org/support/plugin/pixelweb-analytics/reviews/) ## Contributors * [ kishorrajpurohit ](https://profiles.wordpress.org/kishorrajpurohit/) ## Support Got something to say? Need help? [View support forum](https://wordpress.org/support/plugin/pixelweb-analytics/)