The plugin distributes content from a WordPress site to specific locations using NFC-tags, QR-codes or geofences.
A: If you roll out every location with a sticker and an NFC-tag, we estimate the material cost to be around 300 Euro/100,000 inhabitants for one year.
A: Just use geofences. The idea behind is simple and powerful: People need to be at a specific location (plus a configurable radius) in order to call the content. While it’s obvious what to do if you roll out stickers, you have to communicate more if you want to use geofences. Why? It is simply not obvious to the user. How should anyone know about it? Plus: You have to find obvious locations. An example would be: Tell the people to open http://yoursite.com anytime the see a subway station.
A: Absolutely. After installing the plugin on your WordPress site, there’s a set of APIs than can be used for it.
A: Just go to the git site of the project and start: pep.pingeb.org
A: You do not have to. This makes the content accessible (almost) exclusively via mobile devices. Accessed in a conventional way, a project like pingeb.org would be no more than one of many websites, but because action on the part of the user is necessary, this raises the regard for the free piece of art featured and increases the fun of discovering new artists. If you want to, URLs can also be made more “speaking” and obvious.