Title: Own Your Memories
Author: Alvaro Gómez
Published: <strong>July 13, 2026</strong>
Last modified: July 13, 2026

---

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# Own Your Memories

 By [Alvaro Gómez](https://profiles.wordpress.org/mrfoxtalbot/)

[Download](https://downloads.wordpress.org/plugin/own-your-memories.0.3.0.zip)

 * [Details](https://wordpress.org/plugins/own-your-memories/#description)
 * [Reviews](https://wordpress.org/plugins/own-your-memories/#reviews)
 *  [Installation](https://wordpress.org/plugins/own-your-memories/#installation)
 * [Development](https://wordpress.org/plugins/own-your-memories/#developers)

 [Support](https://wordpress.org/support/plugin/own-your-memories/)

## Description

Own Your Memories turns an Instagram data export (JSON format) into native WordPress
posts. Before the import runs, you choose exactly how your content lands:

 * **Post type** — import as Posts, Pages, or any custom post type registered on
   your site.
 * **Status** — Published, Private, or Draft.
 * **Tag / term** — optionally assign every imported post to an existing or new 
   taxonomy term.

Once you confirm those settings and upload your ZIP, the importer gets to work:

 * One WordPress post is created per source Instagram post.
 * Carousels become Gutenberg gallery blocks; single photos and videos are embedded
   individually.
 * The caption becomes the post title (truncated) and the excerpt (full).
 * The post content contains the media and the caption is added underneath.
 * Hashtags are converted into WordPress tags.
 * Original creation dates are preserved and adjusted to your site’s timezone.
 * The first image in each post is set as the featured image.
 * All media is stored in your site’s media library.

What is **not** imported:

 * Stories
 * Reels
 * Profile photos
 * Saved items

### How to get your export

 1. Open Instagram  Settings  Accounts Center  Your information and permissions  Download
    your information.
 2. Choose **JSON** format (this importer does not read HTML exports).
 3. Select **Posts** (other items are ignored by the importer).
 4. Select the desired **date range**.
 5. Wait for the email, download the ZIP, and upload it via Tools  Import  Own Your
    Memories in your WordPress admin.

## Screenshots

[⌊The plugin registers itself in Tools - Import alongside WordPress's built-in importers.
Click "Run Importer" to start.⌉⌊The plugin registers itself in Tools - Import alongside
WordPress's built-in importers. Click "Run Importer" to start.⌉[

The plugin registers itself in Tools – Import alongside WordPress’s built-in importers.
Click “Run Importer” to start.

[⌊The plugin will let you assign the post, status, and category (term) before it
imports all posts & media.⌉⌊The plugin will let you assign the post, status, and
category (term) before it imports all posts & media.⌉[

The plugin will let you assign the post, status, and category (term) before it imports
all posts & media.

## Installation

 1. Upload the `own-your-memories` folder to `/wp-content/plugins/`.
 2. Activate the plugin via the **Plugins** menu in WordPress.
 3. Visit **Tools  Import  Own Your Memories** and upload your ZIP.

## FAQ

### My ZIP is huge — will this work?

The importer raises PHP’s memory limit while running, but very large exports (thousands
of posts and gigabytes of media) may still hit server limits. Try requesting different
ZIP files to Instagram (one per year, for instance) or run on a host that allows
long-running admin scripts.

### Do I need to keep the ZIP after importing?

No. The plugin deletes the uploaded ZIP from your media library after the import
completes.

### Will my new posts be imported automatically to my WordPress site?

No. Own Your Memories is a one-off migration tool to help you move your existing
content into WordPress. Ongoing or automatic syncing of new posts is out of scope
for this plugin.

### Why are some posts missing?

Stories and reels are intentionally skipped. If feed posts are missing, ensure you
exported in **JSON** (not HTML) and selected the **Posts** category.

## Reviews

There are no reviews for this plugin.

## Contributors & Developers

“Own Your Memories” is open source software. The following people have contributed
to this plugin.

Contributors

 *   [ Alvaro Gómez ](https://profiles.wordpress.org/mrfoxtalbot/)
 *   [ Antonio Sejas ](https://profiles.wordpress.org/antoniosejas/)

[Translate “Own Your Memories” into your language.](https://translate.wordpress.org/projects/wp-plugins/own-your-memories)

### Interested in development?

[Browse the code](https://plugins.trac.wordpress.org/browser/own-your-memories/),
check out the [SVN repository](https://plugins.svn.wordpress.org/own-your-memories/),
or subscribe to the [development log](https://plugins.trac.wordpress.org/log/own-your-memories/)
by [RSS](https://plugins.trac.wordpress.org/log/own-your-memories/?limit=100&mode=stop_on_copy&format=rss).

## Changelog

#### 0.3.0

 * Added support for custom post types (CPTs) — you can now import Instagram posts
   into any public or UI-accessible post type registered on your site.
 * Added pre-import settings: choose the post type, publish status, and an optional
   taxonomy term to assign before the import runs.

#### 0.2.0

 * Initial release.

## Meta

 *  Version **0.3.0**
 *  Last updated **1 hour ago**
 *  Active installations **Fewer than 10**
 *  WordPress version ** 6.0 or higher **
 *  Tested up to **7.0.1**
 *  PHP version ** 7.4 or higher **
 * Tags
 * [importer](https://wordpress.org/plugins/tags/importer/)[media](https://wordpress.org/plugins/tags/media/)
   [memories](https://wordpress.org/plugins/tags/memories/)[migration](https://wordpress.org/plugins/tags/migration/)
   [posts](https://wordpress.org/plugins/tags/posts/)
 *  [Advanced View](https://wordpress.org/plugins/own-your-memories/advanced/)

## Ratings

No reviews have been submitted yet.

[Your review](https://wordpress.org/support/plugin/own-your-memories/reviews/#new-post)

[See all reviews](https://wordpress.org/support/plugin/own-your-memories/reviews/)

## Contributors

 *   [ Alvaro Gómez ](https://profiles.wordpress.org/mrfoxtalbot/)
 *   [ Antonio Sejas ](https://profiles.wordpress.org/antoniosejas/)

## Support

Got something to say? Need help?

 [View support forum](https://wordpress.org/support/plugin/own-your-memories/)