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OrderMetrics – Profit Analytics for WooCommerce


Accurate profit analysis for eCommerce

Are you an eCommerce company selling across multiple sales channels and advertising platforms but
you don’t know what products and ad campaigns are making you the most and least profit?

OrderMetrics helps you discover your highest and lowest profit orders and identifies inefficiencies with discounts, ad campaigns, and shipping methods by bringing 4 critical metrics together under one roof: order data, cost of goods (COGS), advertising spend, and finalized shipping costs.

Key Features

  • View profit per order, product, shipping method, advertising campaign, and more
  • Manage Cost of Goods data (COGS) – uploaded manually or in bulk via spreadsheet – and transaction fees from multiple payment gateways
  • Sync Shipping and fulfilment costs from your shipping software in real time or upload manually
  • Drop Shippers – sync product (COGS) and shipping costs from AliExpress using our Chrome Extension
  • Sync Facebook Ads and Google Adwords spend in real time to see which campaigns and ad sets are and are not performing after all variable costs are considered.
  • Manage Custom Costs such as influencer marketing spend, app/software fees, Payroll, and more! One time and recurring costs supported.

Accurate Advertising Data

OrderMetrics pulls in your Facebook Advertising and Google Adwords data in real time to see how your ad spend affects profitability. Using multiple Facebook ad accounts for individual or multiple storefronts? No problem, OrderMetrics handles that.

Additionally, OrderMetrics allows you to filter Facebook Ad and Google Adwords spend by Campaign, Ad Set, and even specific ads. You can use this filter in combination with our product filtering system to see exactly how much profit you are making from product focused Facebook Ad campaigns. Watch this video for more information.

Accurate Product Cost (COGS) Data

OrderMetrics offers various tools to quickly enter COGS for each product or variant. You can enter this data right into our dashboard, estimate COGS as a % of each product’s sale price, or upload cost data by SKU/product name via a spreadsheet. Watch how to enter product costs.

Do you fulfill orders via AliExpress? If so, we have great news! We offer an integration to automatically pull product and shipping costs from AliExpress, match these costs with your WooCommerce orders, and import them right into OrderMetrics for analysis. This integration also tracks pricing changes from your suppliers. Watch how our AliExpress integration works.

Accurate Shipping Data

OrderMetrics is the only WooCommerce analytics app that reports back your real shipping costs (not estimates or shipping amount charged) and combines them with your cost of goods and order data to analyze profit. Currently we support the following shipping sources for pulling in shipping costs in real time: Shipstation, Shipping Easy, Shippo, Shipwire, and AliExpress.

Use a 3PL fulfillment warehouse or print labels directly from Fedex, UPS, DHL or other shipping providers? No problem, quickly copy and paste shipping costs for thousands of orders at a time using our easy to use tool that acts like a spreadsheet. This tool then automatically matches up each pasted shipping cost to their respective order.

Accurate Transaction Fees

OrderMetrics pulls in all of your payment gateways and allows you to edit transaction fees for each one. These fees are then applied to each order to calculate profitability at the most detailed level. Read why transaction fees are important to consider in your cost analysis.

Accurate Custom Costs

Add Custom Costs such as influencer marketing spend, app/software fees, Payroll, and more! One time and recurring costs supported. See how these costs affect your bottom line.

Concerned about your sensitive data?

Read our open, straight-forward policy here:

Join our Facebook community to learn about new features, updates and network with other eCommerce companies here

Install for a 14-day free trial to start making the most out of your eCommerce business today!

About OrderMetrics

OrderMetrics is built and maintained by ex-ecommerce professionals who were dissatisfied by the tools on the market which lacked the ability to track shipping costs and advertising spend when calculating profitability. Our goal is to help other ecommerce companies maximize their profit. If you have any questions please reach out to hello@OrderMetrics. We are here to help!


  • All of your cost and profit metrics in one place
  • Automate analysis with our integrations
  • Analyze order profitability after COGS, ship costs, transaction fees, refunds, and more
  • Easy to use tools to manage COGS & Shipping Costs
  • Add one time & recurring custom expenses
  • Optimize each campaign & advertisement


This plugin adds a link to OrderMetrics to your WordPress Admin Panel.
You can still use OrderMetrics even without installing this plugin.

In order to use OrderMetrics, you must have an OrderMetrics account. Click here to create an OrderMetrics account


October 30, 2018
The app is excellent. We get to track all of our numbers, conversions, margins, P&L's... take your pick. The support is EXCELLENT. Shout out to Hank & team for always staying on top of problems and getting them resolved in a very, very timely fashion. Only negative is if you're running an ecom store and get 100+ sales daily, expect to wait about 60 seconds to get a full load of all your recent data. The reason this happens is because they download your data in real-time so not to bog down your server by constantly pinging & syncing with it. It's honestly smart because it only helps you save sales & money while costing you 60 seconds of your time. Keep up the great work OrderMetrics!
Read all 1 review

Contributors & Developers

“OrderMetrics – Profit Analytics for WooCommerce” is open source software. The following people have contributed to this plugin.