Title: OptinFlare – Popup &amp; Opt-in Forms
Author: MailerPress Team
Published: <strong>October 23, 2026</strong>
Last modified: October 23, 2026

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# OptinFlare – Popup & Opt-in Forms

 By [MailerPress Team](https://profiles.wordpress.org/mailerpress/)

[Download](https://downloads.wordpress.org/plugin/optinflare.1.0.1.zip)

 * [Details](https://wordpress.org/plugins/optinflare/#description)
 * [Reviews](https://wordpress.org/plugins/optinflare/#reviews)
 *  [Installation](https://wordpress.org/plugins/optinflare/#installation)
 * [Development](https://wordpress.org/plugins/optinflare/#developers)

 [Support](https://wordpress.org/support/plugin/optinflare/)

## Description

**OptinFlare is a popup builder and opt-in form plugin for WordPress.** Design newsletter
signup forms, exit-intent popups, slide-in fly-ins, inline forms and sticky bars
in a visual editor, then show them at the right moment to grow your email list and
generate more leads.

No account and no external service are required. Subscribers are saved in your WordPress
database, and you can send them to the newsletter plugin you already use.

#### Four opt-in form types

 * **Popups**: a lightbox popup centered, at the top or at the bottom of the screen,
   with an optional overlay.
 * **Fly-ins**: a slide-in box in any corner of the screen that does not block reading.
 * **Inline forms**: a signup form inside your posts and pages, added with the OptinFlare
   block or a shortcode, or inserted automatically in your content.
 * **Sticky bars**: a floating bar at the top or bottom of the screen for announcements
   and newsletter signups.

#### A visual form builder

 * Build each form with blocks: heading, text, image, icon, list, button, columns,
   divider, spacer, email and name fields, and a GDPR consent checkbox.
 * Start from a ready-made template, then adapt the text, colors and layout to your
   brand.
 * Set default fonts and colors once with global styles.
 * Preview every form on desktop and mobile, and set a dedicated mobile width.
 * Add an entrance animation: fade, slide or zoom.
 * Write your own success and error messages.

#### Show your forms at the right moment

 * Display triggers: immediately, after a time delay, after the visitor scrolls,
   on exit intent, or when a visitor clicks a button or link.
 * Frequency control: show a form once per session or wait 3, 7, 14, 30 or 90 days
   before showing it again.
 * Hide an inline form once the visitor has subscribed.

#### Collect and manage your leads

 * Keep every submission in your WordPress database.
 * Review subscribers in the dashboard and export them to CSV.
 * Track impressions, submissions and the conversion rate of your forms.
 * Control who can create forms or see submissions with WordPress roles.

#### Connect your newsletter plugin

Send new subscribers to **MailerPress**, **MailPoet**, **FluentCRM**, **AcyMailing**
or **The Newsletter Plugin** when they are installed on your site. Local storage
stays available when you do not use a newsletter plugin.

#### Spam protection and GDPR

 * Block bots with **Cloudflare Turnstile**, **Google reCAPTCHA** or **hCaptcha**.
 * Reject disposable or unwanted email domains with a domain blacklist.
 * Ask for consent with a GDPR checkbox. IP addresses are stored hashed.

#### OptinFlare Pro

[OptinFlare Pro](https://optinflare.com) is an optional companion plugin. It adds
Mailchimp, Brevo, Kit, ActiveCampaign, MailerLite and SendGrid integrations, page
targeting and display rules, visitor conditions, an inactivity trigger, two-step
opt-ins, A/B testing, webhooks, coupon automation, AI features and premium templates.
OptinFlare works fully without Pro.

### External services

Depending on the configured features and actions, the following services may receive
data:

 * OptinFlare news and offers (optinflare.com): off by default. It runs only if 
   the site owner turns on “Show OptinFlare news and offers” at the end of the setup
   wizard or later in the OptinFlare settings, and it stops as soon as the option
   is turned off. When it is on and a user with OptinFlare access opens an OptinFlare
   screen, the plugin loads product news and offers from https://optinflare.com/
   wp-json/optinflare-site/v1/promotions. The request sends the OptinFlare version,
   whether OptinFlare Pro is installed or active, whether a Pro license is activated,
   the number of days since installation, the user’s language and, only when one
   is configured, an access token. No site URL, domain, visitor or subscriber data
   is sent. Responses are cached for 30 minutes.
    OptinFlare terms: https://optinflare.
   com/terms-conditions/ ; privacy: https://optinflare.com/privacy-policy/
 * CAPTCHA: Cloudflare Turnstile (challenges.cloudflare.com), Google reCAPTCHA (
   google.com) or hCaptcha (hcaptcha.com) validates submission tokens. The selected
   service receives the token, verification secret and, when provided, visitor IP;
   its browser widget also receives visitor/browser information. This happens when
   CAPTCHA is configured and used on a form.
    Cloudflare terms: https://www.cloudflare.
   com/website-terms/ ; privacy: https://www.cloudflare.com/privacypolicy/ Google
   terms: https://policies.google.com/terms ; privacy: https://policies.google.com/
   privacy hCaptcha terms: https://www.hcaptcha.com/terms ; privacy: https://www.
   hcaptcha.com/privacy

AI features, newsletter services and webhooks provided by the Pro companion are 
documented in its readme. MailerPress, MailPoet, FluentCRM, AcyMailing and The Newsletter
Plugin integrations use those installed plugins; their own service settings and 
privacy policies apply.

### Privacy

Forms can store submitted email addresses, names, custom fields, consent information,
hashed IP addresses, user agents and referring URLs in the local database. Site 
owners should configure retention and consent notices appropriate to their use. 
Optional configured actions may deliver subscriber data to other services.

## Screenshots

[⌊The visual form editor: design a popup with blocks, then set its layout, position
and close button.⌉⌊The visual form editor: design a popup with blocks, then set 
its layout, position and close button.⌉[

The visual form editor: design a popup with blocks, then set its layout, position
and close button.

[⌊Mobile preview: check how the form looks on a phone and set a dedicated mobile
width.⌉⌊Mobile preview: check how the form looks on a phone and set a dedicated 
mobile width.⌉[

Mobile preview: check how the form looks on a phone and set a dedicated mobile width.

[⌊Global styles: set the default typography and colors of every form element.⌉⌊Global
styles: set the default typography and colors of every form element.⌉[

Global styles: set the default typography and colors of every form element.

[⌊Display settings: choose the trigger and how often the form appears. Audience 
and schedule rules require OptinFlare Pro.⌉⌊Display settings: choose the trigger
and how often the form appears. Audience and schedule rules require OptinFlare Pro
.⌉[

Display settings: choose the trigger and how often the form appears. Audience and
schedule rules require OptinFlare Pro.

[⌊Start from a template: preview popup, fly-in, inline and sticky bar forms before
using them.⌉⌊Start from a template: preview popup, fly-in, inline and sticky bar
forms before using them.⌉[

Start from a template: preview popup, fly-in, inline and sticky bar forms before
using them.

[⌊Templates grouped by goal: newsletter, ecommerce, launch and lead magnet.⌉⌊Templates
grouped by goal: newsletter, ecommerce, launch and lead magnet.⌉[

Templates grouped by goal: newsletter, ecommerce, launch and lead magnet.

[⌊Ecommerce templates for cart recovery, discounts, flash sales and exit-intent 
offers.⌉⌊Ecommerce templates for cart recovery, discounts, flash sales and exit-
intent offers.⌉[

Ecommerce templates for cart recovery, discounts, flash sales and exit-intent offers.

[⌊Integrations: send subscribers to MailerPress, MailPoet, FluentCRM and other newsletter
tools. Some integrations require OptinFlare Pro.⌉⌊Integrations: send subscribers
to MailerPress, MailPoet, FluentCRM and other newsletter tools. Some integrations
require OptinFlare Pro.⌉[

Integrations: send subscribers to MailerPress, MailPoet, FluentCRM and other newsletter
tools. Some integrations require OptinFlare Pro.

[⌊Webhooks (OptinFlare Pro): send signed form and submission events to external 
services.⌉⌊Webhooks (OptinFlare Pro): send signed form and submission events to 
external services.⌉[

Webhooks (OptinFlare Pro): send signed form and submission events to external services.

[⌊Spam protection with Cloudflare Turnstile, reCAPTCHA or hCaptcha and an email 
domain blacklist.⌉⌊Spam protection with Cloudflare Turnstile, reCAPTCHA or hCaptcha
and an email domain blacklist.⌉[

Spam protection with Cloudflare Turnstile, reCAPTCHA or hCaptcha and an email domain
blacklist.

## Blocks

This plugin provides 1 block.

 *   Optin Form Display an optin form designed with OptinFlare.

## Installation

 1. In your WordPress dashboard, go to **Plugins > Add New**, search for “OptinFlare”,
    then click **Install Now** and **Activate**.
 2. Open **OptinFlare** in the dashboard menu, then create a form from scratch or from
    a template.
 3. Choose the form type, design it, set its trigger, then publish it.
 4. For an inline form, add the OptinFlare block to a post or page, or use the shortcode`[
    optinflare_form id="123"]` with your form ID.

## FAQ

### Do I need an email marketing service to use OptinFlare?

No. OptinFlare saves subscribers in your WordPress database and lets you export 
them to CSV. You can also connect a supported newsletter plugin installed on your
site.

### Can I create an exit-intent popup?

Yes. Choose the exit intent trigger: the popup opens when the visitor moves to leave
the page. You can also open a form after a delay, after scrolling or on a click.

### Which types of opt-in forms can I create?

Popups, fly-ins (slide-in boxes), inline forms and sticky bars. Inline forms are
added with a block or shortcode, or inserted automatically in your content.

### Are the forms mobile-friendly?

Yes. Every form adapts to small screens, and you can preview it on mobile and set
a dedicated mobile width.

### How do I stop showing the same popup again and again?

Use the frequency setting to show a form once per session or to wait several days
before showing it to the same visitor again.

### Is OptinFlare GDPR compliant?

OptinFlare gives you the tools you need: a consent checkbox, hashed IP addresses
and local storage of your data. You stay responsible for your consent texts and 
retention policy.

### How does OptinFlare protect my forms from spam?

Enable Cloudflare Turnstile, Google reCAPTCHA or hCaptcha, and block unwanted email
domains with the domain blacklist.

### Does OptinFlare work without MailerPress or OptinFlare Pro?

Yes. Neither plugin is required to create forms and collect subscribers. OptinFlare
Pro adds premium features separately.

### Will my existing OptinPress forms still work?

Yes. Existing forms, settings and submissions are migrated automatically. Replace
the old OptinPress and MailerPress Optin shortcodes and blocks with the OptinFlare
block or `[optinflare_form id="123"]`.

### Can I choose what each WordPress role can do?

The free plugin gives each role sensible permissions based on its existing WordPress
capabilities. OptinFlare Pro adds a Role Access screen to choose the exact permissions
of every role.

## Reviews

There are no reviews for this plugin.

## Contributors & Developers

“OptinFlare – Popup & Opt-in Forms” is open source software. The following people
have contributed to this plugin.

Contributors

 *   [ MailerPress Team ](https://profiles.wordpress.org/mailerpress/)

[Translate “OptinFlare – Popup & Opt-in Forms” into your language.](https://translate.wordpress.org/projects/wp-plugins/optinflare)

### Interested in development?

[Browse the code](https://plugins.trac.wordpress.org/browser/optinflare/), check
out the [SVN repository](https://plugins.svn.wordpress.org/optinflare/), or subscribe
to the [development log](https://plugins.trac.wordpress.org/log/optinflare/) by 
[RSS](https://plugins.trac.wordpress.org/log/optinflare/?limit=100&mode=stop_on_copy&format=rss).

## Changelog

#### 1.0.1

 * New: choose whether to show OptinFlare news and offers, at the end of the setup
   wizard or in the settings. This option is off by default.

#### 1.0

 * Initial release of OptinFlare.

## Meta

 *  Version **1.0.1**
 *  Last updated **23 hours ago**
 *  Active installations **Fewer than 10**
 *  WordPress version ** 6.7 or higher **
 *  Tested up to **7.1.3**
 *  PHP version ** 8.2 or higher **
 * Tags
 * [Email Marketing](https://wordpress.org/plugins/tags/email-marketing/)[lead generation](https://wordpress.org/plugins/tags/lead-generation/)
   [newsletter](https://wordpress.org/plugins/tags/newsletter/)[Optin](https://wordpress.org/plugins/tags/optin/)
   [popup](https://wordpress.org/plugins/tags/popup/)
 *  [Advanced View](https://wordpress.org/plugins/optinflare/advanced/)

## Ratings

No reviews have been submitted yet.

[Your review](https://wordpress.org/support/plugin/optinflare/reviews/#new-post)

[See all reviews](https://wordpress.org/support/plugin/optinflare/reviews/)

## Contributors

 *   [ MailerPress Team ](https://profiles.wordpress.org/mailerpress/)

## Support

Got something to say? Need help?

 [View support forum](https://wordpress.org/support/plugin/optinflare/)