NS Redirection and GA Campaign Link Builder


This plugin simplifies the process and combines the power of redirection in WordPress and campaign links in Google Analytics to generate special URLs that you can use wherever you want to keep detailed tracking on your conversion sources and metrics. This is the same kind of tracking used by expensive tools and services like Improvely, MailChimp, etc. Why pay for all that fancy reporting when Google Analytics will report the same data if it is fed the right information. This plugin automates feeding it the right info.

How to Use

  1. You must have a Google Analytics tracking code already active on your site.
  2. The plugin includes built in guidance on what each field is for.
  3. For each campaign URL that you want to make, you specify a “friendly URL” that you will share.
  4. This “friendly URL” doesn’t actually exist on your site, but this plugin will redirect it to the actual campaign URL.
  5. When you fill out all the required fields, and save the new entry, this plugin maps your friendly URL to the campaign URL on your site which is a combination of an actual post or page and all the parameters needed for Google Analytics to collect the right data.
  6. Inside Google Analytics you will be able to find all your campaign data. And, with e-commerce tracking enabled, you will be able to track sales per campaign and other metrics.


  • Full campaign link builder and manager
  • Quickly and dynamically build campaign links
  • Copy an existing campaign link and edit to create a new one
  • Delete old campaign links (use with caution as it will also remove the redirection)
  • Specify the SEO-friendly target link for the redirection
  • Full control over all campaign properties like campaign name, etc.
  • Built-in help guidance for each setting and field
  • Redirection engine redirects incoming requests from SEO-friendly links to target campaign links.
  • View campaign traffic and conversion data in Google Analyics (requires a proper GA configuration including e-commerce enabled)


  • Simple, clean interface


  1. Log in to your WordPress site as an administrator
  2. Use the built-in Plugins tools to install from the repository or unzip and Upload the plugin directory to /wp-content/plugins/
  3. Activate the plugin through the ‘Plugins’ menu in WordPress

Contributors & Developers

“NS Redirection and GA Campaign Link Builder” is open source software. The following people have contributed to this plugin.



  • Updated CSS
  • Tested for latest version of WP
  • Fixed missing images


  • First public release