Title: Nelston Easy Conversion Tracking for Google & Meta Pixel Author: farhadisok Published: August 13, 2026 Last modified: August 13, 2026 --- Search plugins ![](https://s.w.org/plugins/geopattern-icon/nelston-easy-conversion-tracking-pixel. svg) # Nelston Easy Conversion Tracking for Google & Meta Pixel By [farhadisok](https://profiles.wordpress.org/farhadisok/) [Download](https://downloads.wordpress.org/plugin/nelston-easy-conversion-tracking-pixel.1.2.0.zip) * [Details](https://wordpress.org/plugins/nelston-easy-conversion-tracking-pixel/#description) * [Reviews](https://wordpress.org/plugins/nelston-easy-conversion-tracking-pixel/#reviews) * [Installation](https://wordpress.org/plugins/nelston-easy-conversion-tracking-pixel/#installation) * [Development](https://wordpress.org/plugins/nelston-easy-conversion-tracking-pixel/#developers) [Support](https://wordpress.org/support/plugin/nelston-easy-conversion-tracking-pixel/) ## Description **Nelston Easy Conversion Tracking for Google & Meta Pixel** is the fast, turnkey Google Tag Manager (GTM) and multi-platform conversion tracking solution for WordPress and WooCommerce. Set up **Google Ads**, **Google Analytics GA4 eCommerce DataLayer**,** Meta (Facebook) Pixel**, **OpenAI Ads (ChatGPT Ads)**, **TikTok Ads**, **Microsoft Ads (Bing)**, **Pinterest Tag**, **Snapchat Pixel**, **Reddit Pixel**, **Twitter/ X Ads**, **AdRoll**, **Criteo**, **Taboola**, **Outbrain**, **VWO**, **CrazyEgg**,** Triple Whale**, **Hyros**, **Microsoft Clarity**, and **Hotjar** — in minutes without touching theme code. ### 🚀 Key Benefits & Features * **Turnkey Setup**: Simple configuration interface — enter your pixel/container IDs and you’re ready to track. * **OpenAI Ads Conversion Tracking**: Measure purchases and visitor conversions driven from OpenAI / ChatGPT ad campaigns. * **Google Consent Mode v2**: Built-in support for Google Consent Mode v2 signals(` ad_storage`, `analytics_storage`, `ad_user_data`, `ad_personalization`) ensuring full GDPR and UK/US privacy compliance. * **Order Duplication Prevention**: Prevents counting duplicate conversion triggers when customers refresh Thank You / Order Received pages. * **Scroll Depth Tracking**: Automatically measures visitor scroll depth (25%, 50%, 75%, 90%) and triggers `gtm4wp.scrollDepth` events. * **GA4 WooCommerce eCommerce DataLayer**: - Automatically compiles standard GA4 ecommerce events into `window.dataLayer`: - `view_item`: Single product page views with ID, title, price, category, currency. - `view_item_list`: Shop and category archives with item index positions. - `add_to_cart`: Track AJAX and standard add-to-cart button clicks. - `view_cart`: Cart page item list, quantities, and totals. - `begin_checkout`: Checkout page starting event. - `purchase`: Thank You / Order Received page with transaction ID, total, tax, shipping, and item breakdown. * **Full Page & User Meta DataLayer**: - Page attributes: `pagePostType`, `pagePostTitle`, `pagePostID`, `pagePostDate`,` pageCategory`, `pageTags`, `pagePostAuthor`. - Visitor attributes: `visitorLoginState` (`logged-in` / `logged-out`), `visitorUserRole`,` visitorUserId`. - Search metrics: `siteSearchTerm`, `siteSearchResultsCount`. * **Automated Frontend Click & Link Listeners**: - Outbound link clicks (`gtm4wp.outboundClick`) - File download link clicks (`gtm4wp.downloadClick`) - Telephone & Email link clicks (`gtm4wp.telephoneClick`, `gtm4wp.emailClick`) - Contact Form 7 submissions (`gtm4wp.contactForm7Submitted`) * **Multi-Platform Ad & Analytics Pixels**: - **Google Ads**: Global Tag (`gtag.js`) with conversion labels, values, and WooCommerce Thank You page triggers. - **Meta (Facebook) Pixel**: Base `PageView` with Thank You page conversion tracking (`Lead` / `Purchase`). - **OpenAI Ads Pixel**: PageView and WooCommerce order attribution for ChatGPT ads (`openai-pixel.js`). - **TikTok Ads Pixel**: Asynchronous pixel loader (`events.js`). - **LinkedIn Insight Tag**: Partner ID tracking loader (`insight.min.js`). - **Microsoft Ads (Bing UET)**: Universal Event Tracking loader (`bat.js`). - **Pinterest Tag**: Pagevisit and checkout conversion tracking (`core.js`). - **Snapchat Pixel**: PageView and purchase tracking (`scevent.min.js`). - **Reddit Pixel**: PageVisit tracking (`pixel.js`). - **Twitter / X Pixel**: PageView event tracking (`uwt.js`). - **AdRoll Ads**: Roundtrip pixel integration (`roundtrip.js`). - **Criteo Ads**: Criteo OneTag tracking (`ld.js`). - **Taboola Ads**: Universal pixel loader (`tfa.js`). - **Outbrain Ads**: Outbrain pixel loader (`obtp.js`). - **VWO (Visual Website Optimizer)**: A/B testing tag loader (`j.php`). - **CrazyEgg Analytics**: Heatmap script loader (`script.crazyegg.com`). - **Triple Whale**: E-commerce attribution pixel (`triplevis.js`). - **Hyros**: Universal attribution tag loader (`universal-script.js`). - **Microsoft Clarity**: Session recordings & heatmaps integration (`clarity. ms`). - **Hotjar**: Behavioral heatmaps & recordings (`hotjar.js`). ### External Services This plugin connects to external third-party services to deliver analytics and tracking functionalities: 1. **Google Tag Manager (`googletagmanager.com`)**: 2. * **Purpose**: Dynamically loads your Google Tag Manager container snippet. * **Data Sent**: Browser metadata, page URL, referrer, and user DataLayer events. * **Timing**: Triggered on frontend pageviews when enabled. * **Terms & Privacy**: [Google Privacy Policy](https://policies.google.com/privacy) 3. **Google Ads & GA4 (`googletagmanager.com`)**: 4. * **Purpose**: Initializes the Google Tag (`gtag.js`) and sends conversion tracking events. * **Data Sent**: Page URLs, conversion values, currency, conversion labels, and transaction IDs. * **Timing**: Loaded on frontend pageviews when enabled. * **Terms & Privacy**: [Google Privacy Policy](https://policies.google.com/privacy) 5. **Meta (Facebook) Pixel (`connect.facebook.net` & `facebook.com`)**: 6. * **Purpose**: Loads the Meta Pixel library (`fbevents.js`) for conversion measurement and remarketing. * **Data Sent**: Meta Pixel ID, page URLs, headers, PageView, and conversion events. * **Timing**: Loaded on frontend pageviews when enabled. * **Terms & Privacy**: [Meta Privacy Policy](https://www.facebook.com/privacy/policy/) 7. **OpenAI Ads (`cdn.openai.com`)**: 8. * **Purpose**: Loads the OpenAI Ads Pixel (`openai-pixel.js`) to measure conversion events from ChatGPT ad campaigns. * **Data Sent**: OpenAI Pixel ID, page URLs, device specs, and order conversion data. * **Timing**: Loaded on frontend pageviews when enabled. * **Terms & Privacy**: [OpenAI Privacy Policy](https://openai.com/privacy/) 9. **TikTok Ads Pixel (`analytics.tiktok.com`)**: 10. * **Purpose**: Loads the TikTok Pixel library (`events.js`) to track website visits. * **Data Sent**: TikTok Pixel ID, page URLs, device metadata, and pageview events. * **Timing**: Loaded on frontend pageviews when enabled. * **Terms & Privacy**: [TikTok Privacy Policy](https://www.tiktok.com/legal/page/global/privacy-policy/en) 11. **LinkedIn Insight Tag (`snap.licdn.com`)**: 12. * **Purpose**: Loads the LinkedIn Insight Tag script (`insight.min.js`) for campaign retargeting. * **Data Sent**: LinkedIn Partner ID, page URLs, IP address, device specs, and timestamp. * **Timing**: Loaded on frontend pageviews when enabled. * **Terms & Privacy**: [LinkedIn Privacy Policy](https://www.linkedin.com/legal/privacy-policy) 13. **Microsoft Ads / Bing (`bat.bing.com`)**: 14. * **Purpose**: Loads Microsoft Universal Event Tracking script (`bat.js`) for Bing Ads. * **Data Sent**: Microsoft UET Tag ID, page URLs, and conversion events. * **Timing**: Loaded on frontend pageviews when enabled. * **Terms & Privacy**: [Microsoft Privacy Policy](https://privacy.microsoft.com/en-us/privacystatement) 15. **Pinterest Tag (`s.pinimg.com`)**: 16. * **Purpose**: Loads Pinterest Tag library (`core.js`) for audience retargeting and conversions. * **Data Sent**: Pinterest Tag ID, page URLs, and order conversion data. * **Timing**: Loaded on frontend pageviews when enabled. * **Terms & Privacy**: [Pinterest Privacy Policy](https://policy.pinterest.com/en/privacy-policy) 17. **Snapchat Pixel (`sc-static.net`)**: 18. * **Purpose**: Loads Snapchat Pixel library (`scevent.min.js`) for ad campaign measurement. * **Data Sent**: Snapchat Pixel ID, page URLs, and purchase event values. * **Timing**: Loaded on frontend pageviews when enabled. * **Terms & Privacy**: [Snapchat Privacy Policy](https://snap.com/en-US/privacy/privacy-policy) 19. **Reddit Pixel (`redditstatic.com`)**: 20. * **Purpose**: Loads Reddit Pixel library (`pixel.js`) for campaign attribution. * **Data Sent**: Reddit Pixel ID and PageVisit events. * **Timing**: Loaded on frontend pageviews when enabled. * **Terms & Privacy**: [Reddit Privacy Policy](https://www.redditinc.com/policies/privacy-policy) 21. **Twitter / X Pixel (`ads-twitter.com`)**: 22. * **Purpose**: Loads Twitter / X Universal Website Tag (`uwt.js`) for ad tracking. * **Data Sent**: Twitter Pixel ID and PageView events. * **Timing**: Loaded on frontend pageviews when enabled. * **Terms & Privacy**: [X Privacy Policy](https://x.com/en/privacy) 23. **AdRoll (`s.adroll.com`)**: 24. * **Purpose**: Loads AdRoll roundtrip tracking code (`roundtrip.js`) for retargeting. * **Data Sent**: AdRoll Advertiser & Pixel ID, page URLs, and interactions. * **Timing**: Loaded on frontend pageviews when enabled. * **Terms & Privacy**: [AdRoll Privacy Policy](https://www.nextroll.com/privacy) 25. **Criteo (`static.criteo.net`)**: 26. * **Purpose**: Loads Criteo OneTag script (`ld.js`) for dynamic retargeting. * **Data Sent**: Criteo Account ID and transaction events. * **Timing**: Loaded on frontend pageviews when enabled. * **Terms & Privacy**: [Criteo Privacy Policy](https://www.criteo.com/privacy/) 27. **Taboola (`cdn.taboola.com`)**: 28. * **Purpose**: Loads Taboola universal pixel (`tfa.js`) for content ad conversions. * **Data Sent**: Taboola Pixel ID and pageview notifications. * **Timing**: Loaded on frontend pageviews when enabled. * **Terms & Privacy**: [Taboola Privacy Policy](https://www.taboola.com/policies/privacy-policy) 29. **Outbrain (`amplify.outbrain.com`)**: 30. * **Purpose**: Loads Outbrain pixel script (`obtp.js`) for content marketing attribution. * **Data Sent**: Outbrain Marketer ID and pageview events. * **Timing**: Loaded on frontend pageviews when enabled. * **Terms & Privacy**: [Outbrain Privacy Policy](https://www.outbrain.com/privacy/) 31. **Visual Website Optimizer – VWO (`dev.visualwebsiteoptimizer.com`)**: 32. * **Purpose**: Loads VWO testing code (`j.php`) for A/B experiment tracking. * **Data Sent**: VWO Account ID and visitor experiment metrics. * **Timing**: Loaded on frontend pageviews when enabled. * **Terms & Privacy**: [VWO Privacy Policy](https://vwo.com/privacy-policy/) 33. **CrazyEgg (`script.crazyegg.com`)**: 34. * **Purpose**: Loads CrazyEgg heatmap tracking code for click visualization. * **Data Sent**: CrazyEgg Account ID, scroll, and click data. * **Timing**: Loaded on frontend pageviews when enabled. * **Terms & Privacy**: [CrazyEgg Privacy Policy](https://www.crazyegg.com/privacy) 35. **Triple Whale (`triplevis.com`)**: 36. * **Purpose**: Loads Triple Whale visitor journey script (`triplevis.js`) for attribution. * **Data Sent**: Triple Whale Store ID and visitor pageviews. * **Timing**: Loaded on frontend pageviews when enabled. * **Terms & Privacy**: [Triple Whale Privacy Policy](https://www.triplewhale.com/) 37. **Hyros (`hyros.com`)**: 38. * **Purpose**: Loads Hyros universal tracking code (`universal-script.js`) for ad attribution. * **Data Sent**: Hyros API Subdomain and visitor funnel tags. * **Timing**: Loaded on frontend pageviews when enabled. * **Terms & Privacy**: [Hyros Privacy Policy](https://hyros.com/privacy-policy) 39. **Microsoft Clarity (`clarity.ms`)**: 40. * **Purpose**: Loads Microsoft Clarity library for session recording and heatmap analysis. * **Data Sent**: Clarity Project ID, user clicks, mouse movements, and scroll data. * **Timing**: Loaded on frontend pageviews when enabled. * **Terms & Privacy**: [Microsoft Clarity Terms](https://clarity.microsoft.com/privacy) 41. **Hotjar (`static.hotjar.com`)**: 42. * **Purpose**: Loads Hotjar tracking code for behavior heatmaps and user feedback. * **Data Sent**: Hotjar Site ID, browser metadata, user interactions, and page views. * **Timing**: Loaded on frontend pageviews when enabled. * **Terms & Privacy**: [Hotjar Privacy Policy](https://contentsquare.com/privacy-policy/) ## Installation 1. Upload the `nelston-easy-conversion-tracking-pixel` directory to `/wp-content/plugins/`. 2. Activate **Nelston Easy Conversion Tracking for Google & Meta Pixel** via the ** Plugins** menu in WordPress. 3. Go to **Settings -> Nelston Conversion Tracking** in your WordPress admin menu. 4. Enter your tracking IDs and enable the modules you need. ## FAQ ### Is Nelston Easy Conversion Tracking compatible with WooCommerce? Yes! It features a built-in GA4 eCommerce DataLayer compiler for WooCommerce. It automatically pushes `view_item`, `view_item_list`, `add_to_cart`, `view_cart`, ` begin_checkout`, and `purchase` events to Google Tag Manager and GA4. ### Does this plugin support Google Consent Mode v2? Yes! Nelston Easy Conversion Tracking includes built-in Google Consent Mode v2 signals(` ad_storage`, `analytics_storage`, `ad_user_data`, `ad_personalization`) ensuring full privacy compliance. ## Reviews There are no reviews for this plugin. ## Contributors & Developers “Nelston Easy Conversion Tracking for Google & Meta Pixel” is open source software. The following people have contributed to this plugin. Contributors * [ farhadisok ](https://profiles.wordpress.org/farhadisok/) [Translate “Nelston Easy Conversion Tracking for Google & Meta Pixel” into your language.](https://translate.wordpress.org/projects/wp-plugins/nelston-easy-conversion-tracking-pixel) ### Interested in development? [Browse the code](https://plugins.trac.wordpress.org/browser/nelston-easy-conversion-tracking-pixel/), check out the [SVN repository](https://plugins.svn.wordpress.org/nelston-easy-conversion-tracking-pixel/), or subscribe to the [development log](https://plugins.trac.wordpress.org/log/nelston-easy-conversion-tracking-pixel/) by [RSS](https://plugins.trac.wordpress.org/log/nelston-easy-conversion-tracking-pixel/?limit=100&mode=stop_on_copy&format=rss). ## Changelog #### 1.2.0 * Feature – Introduced full GA4 eCommerce DataLayer, Google Ads, Meta Pixel, OpenAI Ads (ChatGPT), TikTok, Bing, Pinterest, Snapchat, Reddit, Twitter, AdRoll, Criteo, Taboola, Outbrain, VWO, CrazyEgg, Triple Whale, Hyros, Microsoft Clarity & Hotjar conversion tracking. * Feature – Added Google Consent Mode v2 support (`ad_storage`, `analytics_storage`,` ad_user_data`, `ad_personalization`). * Feature – Added Order Duplication Prevention for WooCommerce purchase conversions. * Feature – Added Scroll Depth Tracking (25%, 50%, 75%, 90%) with automated DataLayer event pushes. * Performance – Refactored tracking script loaders to use native WordPress `wp_enqueue_script` and `wp_add_inline_script` APIs for non-blocking page load speeds. * Security – Hardened input sanitization and eliminated direct script injection textareas in compliance with WordPress security best practices. * Documentation – Updated `== External Services ==` disclosures with official canonical Privacy Policy URLs for all 20+ supported analytics and ad platforms. #### 1.1.0 * Feature – Introduced full GA4 eCommerce DataLayer support for WooCommerce (product views, cart, checkout, and purchase events). #### 1.0.0 * Initial public release. ## Meta * Version **1.2.0** * Last updated **15 hours ago** * Active installations **Fewer than 10** * WordPress version ** 5.6 or higher ** * Tested up to **7.0.4** * Tags * [ga4](https://wordpress.org/plugins/tags/ga4/)[google ads](https://wordpress.org/plugins/tags/google-ads/) [google tag manager](https://wordpress.org/plugins/tags/google-tag-manager/)[gtm](https://wordpress.org/plugins/tags/gtm/) [Meta Pixel](https://wordpress.org/plugins/tags/meta-pixel/) * [Advanced View](https://wordpress.org/plugins/nelston-easy-conversion-tracking-pixel/advanced/) ## Ratings No reviews have been submitted yet. [Your review](https://wordpress.org/support/plugin/nelston-easy-conversion-tracking-pixel/reviews/#new-post) [See all reviews](https://wordpress.org/support/plugin/nelston-easy-conversion-tracking-pixel/reviews/) ## Contributors * [ farhadisok ](https://profiles.wordpress.org/farhadisok/) ## Support Got something to say? Need help? [View support forum](https://wordpress.org/support/plugin/nelston-easy-conversion-tracking-pixel/)