Title: Microsoft Clarity Author: Microsoft Published: November 18, 2020 Last modified: March 19, 2026 --- Search plugins ![](https://ps.w.org/microsoft-clarity/assets/icon-256x256.png?rev=3472012) # Microsoft Clarity By [Microsoft](https://profiles.wordpress.org/microsoft/) [Download](https://downloads.wordpress.org/plugin/microsoft-clarity.0.10.22.zip) * [Details](https://wordpress.org/plugins/microsoft-clarity/#description) * [Reviews](https://wordpress.org/plugins/microsoft-clarity/#reviews) * [Installation](https://wordpress.org/plugins/microsoft-clarity/#installation) * [Development](https://wordpress.org/plugins/microsoft-clarity/#developers) [Support](https://wordpress.org/support/plugin/microsoft-clarity/) ## Description Clarity is a free behavioral analytics tool that helps you see what’s working on your site and where people get stuck. With features such as session recordings and heatmaps, you’ll gain a deeper understanding of how your users interact with your site, and get clear insights on how to improve your design to grow revenue and increase user retention. **Session recordings** allow you to examine user behavior as it happened. You’ll see where things are working smoothly and where your users drop off. **Heatmaps** show you where your users clicked and scrolled, and how they moved around your site. You’ll discover which parts of the page drive the most engagement and which parts get less traffic. **Insights** help you make data-driven decisions to streamline your design. Zero in on relevant user sessions and root out problems like clicks that go nowhere, rage clicks, and excessive scrolling. **Clarity chat** allows you to interact with Clarity through an intuitive conversational interface to get insights and recommendations using Copilot. Get **Clarity Copilot summarized insights from heatmaps** to quickly understand user behavior patterns. Receive concise summaries of session recordings to identify key user interactions and issues efficiently using Clarity Copilot. The **metrics dashboard** offers a visual overview of your site’s performance, popular pages, and insights about your users, such as where they’re from and which devices and browsers they use. **Privacy matters.** By default, Clarity masks sensitive content such as personal user information before it’s uploaded. This means no sensitive text is ever sent to our servers. **Built to grow with your business.** Clarity can scale to support even the largest websites, processing more than a petabyte of data from over 100 million users per month. And it won’t get in the way of your site’s performance. **Stop guessing and get Clarity.** Setup is easy. You can start monitoring activity in minutes. Review our [Privacy Policy](https://www.microsoft.com/en-gb/privacy/privacystatement) and [Legal Terms](https://clarity.microsoft.com/terms) for more details. ## Installation Installation has never been easier. No action is required on Clarity site. The plugin is inclusive, you can create a new project or connect to an existing one whether you’re signed up or a new member. Just install the plugin and start using Clarity on WordPress. ### Installing the plugin * Log in to the WordPress admin panel. Select **Plugins > Add New**. * Search for Microsoft Clarity. * Select **Install Now > Activate**. * Open Clarity plugin from the NavBar. Now you’re ready to connect to Clarity on WordPress. #### Contact us Contact us on clarityms@microsoft.com for support. ## FAQ ### What is Clarity? Clarity is a user behavior analytics tool that helps you understand how users are interacting with your website. Supported features include: * Session recordings * Heatmaps * Insights ### Why should I use Clarity? Clarity helps you to better understand your users—what they like and what they don’t. Some highlights: * Clarity is easy to customize to fit your business. * Data is analyzed and ready to view in near-real time. * Clarity won’t get in the way of your site’s performance. * There are no limits on the number of sites per account. Clarity can scale to support even the largest websites. * Clarity can process more than a petabyte of data from over 100 million users per month. T here are no traffic limits on these sites. * Insights, powered by AI and machine learning, help you analyze the user behavior efficiently and quickly. * No sampling. ### How much does Clarity cost? It’s free! ### OK, so how does Clarity work? Visit [Clarity homepage](https://clarity.microsoft.com?utm_medium=wordpressInstallStepsPluginPageFAQ&utm_source=wordpressPlugin) for more info. You can also try a [live demo](https://clarity.microsoft.com/demo/projects/view/3t0wlogvdz/dashboard?date_d=Last%203%20days&utm_medium=wordpressInstallStepsPluginPageFAQ&utm_source=wordpressPlugin) to see sample session recordings, heatmaps, and more. Check out more [frequently asked questions](https://docs.microsoft.com/en-us/clarity/faq) and our [documentation](https://docs.microsoft.com/en-us/clarity/faq). ## Reviews ![](https://secure.gravatar.com/avatar/921879db6f73536917f831efe7655252a2841dd4817c0741d983fa060c8fb5a5? s=60&d=retro&r=g) ### 󠀁[Wonderful Free Solution](https://wordpress.org/support/topic/wonderful-free-solution/)󠁿 [agenciawebsites](https://profiles.wordpress.org/agenciawebsites/) November 5, 2025 Very nice free solution for data analysis ![](https://secure.gravatar.com/avatar/316b8a0fb380ca70b9f1d469e00d70e397814554ed7c88103675115505623d06? s=60&d=retro&r=g) ### 󠀁[Easy way to add Clarity to WP](https://wordpress.org/support/topic/easy-way-to-add-clarity-to-wp/)󠁿 [Ron the Web Guy](https://profiles.wordpress.org/ronthewebguy/) September 9, 2025 Great plugin and nice Clarity dashboard showing lots of insights into users/visitors and what they actually do you your website. Would be nice if the “changelog” had more details if/when changes are made. 🙂 ![](https://secure.gravatar.com/avatar/dd211e90791b65c075fe351df00ad60393360f3ed300a9ab7c86f7888c038ba5? s=60&d=retro&r=g) ### 󠀁[Ultimate Tool to Understand User Behavior](https://wordpress.org/support/topic/ultimate-tool-to-understand-user-behavior/)󠁿 [CoolHappy](https://profiles.wordpress.org/narinder-singh/) April 4, 2025 Clarity Very helpful tool! you can see how visitors use your website. It records user sessions and provides heatmaps so you can understand what people are clicking, where they scroll, and how they interact with your site.Essential tool for website owners. ![](https://secure.gravatar.com/avatar/bbbe684d9bc2f313941341005e5c13f40adaa698ef5ae937e06b04aec2246bab? s=60&d=retro&r=g) ### 󠀁[Fantastic Tool – Who needs Google?](https://wordpress.org/support/topic/fantastic-tool-who-needs-google/)󠁿 [trainingcity](https://profiles.wordpress.org/trainingcity/) May 9, 2024 I’ve been a long, long time user of Google Analytics and it is a great tool, but this new offering from Microsoft, along with their “index now” plugin and all the new features in Bing webmaster tools is very, very impressive. Clarity was a breeze to install and setup, it quickly link to my Google Analytics and was processing site visotr data in minutes. Highly recommended and seems to have no discernable negative impact on site performance. ![](https://secure.gravatar.com/avatar/116560ccc07a4700ec1513ef4962dbae90f6fba06bcd887b92c18c5f64a99811? s=60&d=retro&r=g) ### 󠀁[Best Plugin!!](https://wordpress.org/support/topic/best-plugin-1391/)󠁿 [kryoz507](https://profiles.wordpress.org/kryoz507/) April 18, 2024 You can use plugin or put the code of clarity in the website. ![](https://secure.gravatar.com/avatar/9636d8a2d8c58055237395744ada0fd6a2b7a00e1937f48418b680b6ea5450da? s=60&d=retro&r=g) ### 󠀁[Great Plugin](https://wordpress.org/support/topic/great-plugin-37961/)󠁿 [webphilosopher](https://profiles.wordpress.org/webphilosopher/) November 14, 2023 I have been doing analytics for years and this is a great plugin that gives great insights. I love the heatmap feature. [ Read all 14 reviews ](https://wordpress.org/support/plugin/microsoft-clarity/reviews/) ## Contributors & Developers “Microsoft Clarity” is open source software. The following people have contributed to this plugin. Contributors * [ Microsoft ](https://profiles.wordpress.org/microsoft/) * [ sammartin ](https://profiles.wordpress.org/sammartin/) * [ zoe7633 ](https://profiles.wordpress.org/zoe7633/) * [ q3ahmed ](https://profiles.wordpress.org/q3ahmed/) [Translate “Microsoft Clarity” into your language.](https://translate.wordpress.org/projects/wp-plugins/microsoft-clarity) ### Interested in development? [Browse the code](https://plugins.trac.wordpress.org/browser/microsoft-clarity/), check out the [SVN repository](https://plugins.svn.wordpress.org/microsoft-clarity/), or subscribe to the [development log](https://plugins.trac.wordpress.org/log/microsoft-clarity/) by [RSS](https://plugins.trac.wordpress.org/log/microsoft-clarity/?limit=100&mode=stop_on_copy&format=rss). ## Changelog #### 0.10.22 * Performance improvements. #### 0.10.21 * Adding Brand Agents support. #### 0.10.20 * Plugin improvement and bugfix. #### 0.10.19 * Bugfix. #### 0.10.18 * Plugin improvements. #### 0.10.17 * Analytics bugfix and improvements. #### 0.10.16 * Analytics improvements. #### 0.10.15 * Bugfix. #### 0.10.14 * Bugfix. #### 0.10.13 * Bugfix. #### 0.10.12 * Bugfix. #### 0.10.11 * Plugin improvements. #### 0.10.10 * Plugin improvements. #### 0.10.9 * Analytics improvements. #### 0.10.8 * Performance improvements. #### 0.10.7 * Minor fix. #### 0.10.6 * Performance improvements. #### 0.10.5 * Analytics improvements. #### 0.10.4 * Update Clarity iframe query params, redirect on activate. #### 0.10.3 * Update plugin description and the Setup Clarity notice. #### 0.10.2 * Fix issues with plugin activation, deactivation, and deletion in multisite installations. #### 0.10.1 * Fix WordPress site id becoming empty for multisite installations. * Refactor code in clarity.php and fix linting issues #### 0.10.0 * Add integrate with Clarity hook for external plugins. See [Terms of use](https://clarity.microsoft.com/terms) #### 0.9.4 * Fixed a cross-site scripting vulnerability. #### 0.9.3 * Fixed some bugs and updated project settings so that only WordPress admins can change their Clarity project. #### 0.9.2 * Bug fix for PHP versions older than 7.2. #### 0.9.1 * Moved menu item to a more appropriate position. * Fixed the Setup Clarity notice always appearing for some users after setup. #### 0.9.0 * Created a menu item for Clarity to be available for most WordPress users not just admins. * Users are now able to sign in to Clarity and view Clarity dashboard on WordPress without needing to go to Clarity site. #### 0.8.0 * Ability to create a new Clarity project and connect to it on WordPress without needing to go to Clarity site. * Ability to connect to an existing Clarity project on WordPress without needing to go to Clarity site. * Ability to sign up to Clarity on WordPress without needing to go to Clarity site. #### 0.7.5 * Minor fix. #### 0.7.4 * Minor fix. #### 0.7.3 * Minor enhancements. #### 0.7.2 * Minor enhancements. #### 0.7.1 * Update readme. #### 0.7 * Minor enhancements. #### 0.6 * Minor enhancements. #### 0.4 * Bug fixes. #### 0.3 * Compatibility with the latest WordPress version (v5.7). #### 0.2 * Details and Installation instruction updates. #### 0.1 * Initial release. ## Meta * Version **0.10.22** * Last updated **2 weeks ago** * Active installations **100,000+** * WordPress version ** 4.0 or higher ** * Tested up to **6.9.4** * Tags * [clarity](https://wordpress.org/plugins/tags/clarity/)[microsoft](https://wordpress.org/plugins/tags/microsoft/) * [Advanced View](https://wordpress.org/plugins/microsoft-clarity/advanced/) ## Ratings 4.8 out of 5 stars. * [ 12 5-star reviews ](https://wordpress.org/support/plugin/microsoft-clarity/reviews/?filter=5) * [ 0 4-star reviews ](https://wordpress.org/support/plugin/microsoft-clarity/reviews/?filter=4) * [ 0 3-star reviews ](https://wordpress.org/support/plugin/microsoft-clarity/reviews/?filter=3) * [ 1 2-star review ](https://wordpress.org/support/plugin/microsoft-clarity/reviews/?filter=2) * [ 0 1-star reviews ](https://wordpress.org/support/plugin/microsoft-clarity/reviews/?filter=1) [Add my review](https://wordpress.org/support/plugin/microsoft-clarity/reviews/#new-post) [See all reviews](https://wordpress.org/support/plugin/microsoft-clarity/reviews/) ## Contributors * [ Microsoft ](https://profiles.wordpress.org/microsoft/) * [ sammartin ](https://profiles.wordpress.org/sammartin/) * [ zoe7633 ](https://profiles.wordpress.org/zoe7633/) * [ q3ahmed ](https://profiles.wordpress.org/q3ahmed/) ## Support Issues resolved in last two months: 0 out of 4 [View support forum](https://wordpress.org/support/plugin/microsoft-clarity/)