Title: Microsoft Advertising Universal Event Tracking (UET) Author: Microsoft Published: March 11, 2021 Last modified: January 27, 2026 --- Search plugins This plugin **hasn’t been tested with the latest 3 major releases of WordPress**. It may no longer be maintained or supported and may have compatibility issues when used with more recent versions of WordPress. ![](https://ps.w.org/microsoft-advertising-universal-event-tracking-uet/assets/icon- 256x256.png?rev=2552459) # Microsoft Advertising Universal Event Tracking (UET) By [Microsoft](https://profiles.wordpress.org/microsoft/) [Download](https://downloads.wordpress.org/plugin/microsoft-advertising-universal-event-tracking-uet.1.0.8.zip) * [Details](https://wordpress.org/plugins/microsoft-advertising-universal-event-tracking-uet/#description) * [Reviews](https://wordpress.org/plugins/microsoft-advertising-universal-event-tracking-uet/#reviews) * [Installation](https://wordpress.org/plugins/microsoft-advertising-universal-event-tracking-uet/#installation) * [Development](https://wordpress.org/plugins/microsoft-advertising-universal-event-tracking-uet/#developers) [Support](https://wordpress.org/support/plugin/microsoft-advertising-universal-event-tracking-uet/) ## Description This plugin will install Microsoft Advertising Universal Event Tracking (UET) tag for your page so you can use powerful Microsoft Advertising features such as conversion tracking and audience targeting. UET tag records what customers do on your website and sends that information to Microsoft Advertising. UET is a prerequisite for conversion tracking, remarketing in paid search, and automated bidding bid strategies. These features can help you better understand your customer’s journey from when they click on your ad to when they convert on your website. You can use this to create more relevant ad campaigns for your business and to target the right audience for your campaigns. You can learn more [here](https://go.microsoft.com/fwlink/?linkid=2155938). ### Additional Information [Microsoft Open Source Code of Conduct](https://opensource.microsoft.com/codeofconduct) [Trademark Notice](https://docs.opensource.microsoft.com/content/releasing/index.html) [Security Reporting Instructions](https://docs.opensource.microsoft.com/content/releasing/security.html) ## Installation 1. Install the plugin from the WordPress plugin gallery. 2. Activate the plugin through the ‘Plugins’ menu in WordPress. 3. Configure your UET Tag ID from your Microsoft Advertising account on the UET Tag settings page. ## Reviews ![](https://secure.gravatar.com/avatar/b3bccde7e395161f181e13e2e6dea1800150a6e81396774b3be3e3facc4bd830? s=60&d=retro&r=g) ### 󠀁[Limited](https://wordpress.org/support/topic/limited-32/)󠁿 [SomeoneElseEntirely](https://profiles.wordpress.org/someoneelseentirely/) June 2, 2022 I guess it works but doesn’t track revenue. No features, limited. Expected much more from an official plugin from a company like Microsoft. Please at least rewrite Google Ads plugin and add features to this one – like you did with the whole ads platform 😉 thanks [ Read all 1 review ](https://wordpress.org/support/plugin/microsoft-advertising-universal-event-tracking-uet/reviews/) ## Contributors & Developers “Microsoft Advertising Universal Event Tracking (UET)” is open source software. The following people have contributed to this plugin. Contributors * [ Microsoft ](https://profiles.wordpress.org/microsoft/) “Microsoft Advertising Universal Event Tracking (UET)” has been translated into 3 locales. Thank you to [the translators](https://translate.wordpress.org/projects/wp-plugins/microsoft-advertising-universal-event-tracking-uet/contributors) for their contributions. [Translate “Microsoft Advertising Universal Event Tracking (UET)” into your language.](https://translate.wordpress.org/projects/wp-plugins/microsoft-advertising-universal-event-tracking-uet) ### Interested in development? [Browse the code](https://plugins.trac.wordpress.org/browser/microsoft-advertising-universal-event-tracking-uet/), check out the [SVN repository](https://plugins.svn.wordpress.org/microsoft-advertising-universal-event-tracking-uet/), or subscribe to the [development log](https://plugins.trac.wordpress.org/log/microsoft-advertising-universal-event-tracking-uet/) by [RSS](https://plugins.trac.wordpress.org/log/microsoft-advertising-universal-event-tracking-uet/?limit=100&mode=stop_on_copy&format=rss). ## Changelog #### 1.0.8 * update to support wp consent api #### 1.0.7 * update for code quality and safety= 1.0.6= * update to support new wordpress version * Security check to make sure latest version is compatible with the current release of WordPress = 1.0.5= * update to support SPA detection = 1.0.4= * update to protect from XSS. #### 1.0.0 * Initial release. ## Meta * Version **1.0.8** * Last updated **5 months ago** * Active installations **4,000+** * WordPress version ** 5.1 or higher ** * Tested up to **6.6.5** * PHP version ** 7.2 or higher ** * Languages * [Danish](https://da.wordpress.org/plugins/microsoft-advertising-universal-event-tracking-uet/), [Dutch (Belgium)](https://nl-be.wordpress.org/plugins/microsoft-advertising-universal-event-tracking-uet/), [English (US)](https://wordpress.org/plugins/microsoft-advertising-universal-event-tracking-uet/), and [Swedish](https://sv.wordpress.org/plugins/microsoft-advertising-universal-event-tracking-uet/). * [Translate into your language](https://translate.wordpress.org/projects/wp-plugins/microsoft-advertising-universal-event-tracking-uet) * Tags * [advertising](https://wordpress.org/plugins/tags/advertising/)[bing ads](https://wordpress.org/plugins/tags/bing-ads/) [microsoft](https://wordpress.org/plugins/tags/microsoft/) * [Advanced View](https://wordpress.org/plugins/microsoft-advertising-universal-event-tracking-uet/advanced/) ## Ratings 3 out of 5 stars. * [ 0 5-star reviews ](https://wordpress.org/support/plugin/microsoft-advertising-universal-event-tracking-uet/reviews/?filter=5) * [ 0 4-star reviews ](https://wordpress.org/support/plugin/microsoft-advertising-universal-event-tracking-uet/reviews/?filter=4) * [ 1 3-star review ](https://wordpress.org/support/plugin/microsoft-advertising-universal-event-tracking-uet/reviews/?filter=3) * [ 0 2-star reviews ](https://wordpress.org/support/plugin/microsoft-advertising-universal-event-tracking-uet/reviews/?filter=2) * [ 0 1-star reviews ](https://wordpress.org/support/plugin/microsoft-advertising-universal-event-tracking-uet/reviews/?filter=1) [Your review](https://wordpress.org/support/plugin/microsoft-advertising-universal-event-tracking-uet/reviews/#new-post) [See all reviews](https://wordpress.org/support/plugin/microsoft-advertising-universal-event-tracking-uet/reviews/) ## Contributors * [ Microsoft ](https://profiles.wordpress.org/microsoft/) ## Support Got something to say? Need help? [View support forum](https://wordpress.org/support/plugin/microsoft-advertising-universal-event-tracking-uet/)