WooCommerce Marketing Platform – eCommerce Analytics, CRM and Email by Metrilo


Metrilo is a specialist ecommerce marketing platform for online stores. Metrilo knows everything about your customers and shows you how to increase basket value, increase repeat purchases and reduce cart abandonment

Unlike generic analytics tools, Metrilo correctly adjusts for cancelled, returned or fraudulent orders. Generic analytics tools just show you data – Metrilo shows you how to grow your business and make sales.

WooCommerce CRM

Metrilo is creating individual level data to drive conversions

  • Track everything visitors do – from first visit to latest order
  • Create detailed customer profiles
  • See individual customer’s product interactions
  • Reduce Cart Abandonment
  • Create Customer segmentation based on behavior
  • Add Custom tags and notes per user
  • Send optimized one-on-one marketing emails
  • See all traffic in a live view

WooCommerce Email Marketing

Powerful personalized emails engage better, fight cart abandonment and drive repeat sales.

  • Get Intelligent reporting on email performance
  • Send data driven personalized e-mails
  • Use our fully responsive ecommerce email composer
  • Use custom domains with your branding
  • Create powerful e-mail automation driven by sales data

WooCommerce Analytics

Specialist ecommerce analytics developed for online stores

  • Start with our Preset Sales Funnels
  • Get clear and in-depth revenue analysis
  • Understand your marketing spend with Acquisition sources report
  • Get order statuses updated in real time (and accounted for in revenue)
  • Understand individual Products performance
  • Retention Analysis
  • CLV, AOV, Conversion Rates, and more metrics

This plugin lets you connect your WooCommerce store with Metrilo in less than 5 minutes. All tracking is real-time and reports are accurate to the minute.

Metrilo is an all-in-one marketing product and runs on a self-standing platform so your website speed is not affected. You can create your account at metrilo.com

We provide Ask-Us-Anything support. You are more than welcome to get in touch with us anytime using the live-chat on our website.

Sign up now for free and get all-inclusive 14-day trial.

Metrilo gets better every single day. We’re excited to have you onboard!


  • Overview of your WooCommerce store's performance
  • Easily filter a segment of your WooCommerce customer base
  • Customer profiles with all their cross-device activities, orders and product interactions
  • Analyze your revenue. Find growth opportunities!
  • Easily build and send personalized responsive email campaigns


Once you install the plugin, follow these steps:

  1. Activate the plugin.
  2. Go to Woocommerce’s Settings page and click the Integrations tab.
  3. Enter your unique Metrilo API token and click “Save settings”. If you don’t have API token, sign up for free now and get one!
  4. That’s it. Enjoy a cup of coffee 🙂


Installation Instructions

Once you install the plugin, follow these steps:

  1. Activate the plugin.
  2. Go to Woocommerce’s Settings page and click the Integrations tab.
  3. Enter your unique Metrilo API token and click “Save settings”. If you don’t have API token, sign up for free now and get one!
  4. That’s it. Enjoy a cup of coffee 🙂
How does Metrilo actually work?

As soon as you install the plug-in, your data goes to our servers and Metrilo instantly starts processing. Every report / analysis or customer profile you see is generated in real time. You can access your account at metrilo.com

Will it slow down my site?

Not at all. Metrilo’s JavaScript tracking library loads asynchronously after each page has already been loaded. All API requests are sent in the background using our fast CDN-backed infrastructure that connects to the nearest node around the globe.

Is my data secure?

For our website, we use SSL protection that ensures secure login and billing payments. Goes without saying, we value you and understand your data needs protection – we make sure it’s safe with us and don’t share it with any third parties.

Is Metrilo real-time?

Absolutely! We offer a 14-day free trial on every plan. No obligation. No credit card required. Get started for free now and get to know your WooCommerce customers!


A powerful set of tools!

I love all the things Metrilo brings to the table! After a long search for CRM tools we came across Metrilo. First and foremost everthing was so easy to set-up . . . within a few minutes we were looking at ecommerce analytics driving instant insights for our company. We love the ability to slice and dice our data by day, customer, product, etc.. and see where we can improve or make the best of of our opportunities. The CRM is very good and how everything is tied to the ability to personalize our email marketing. Metrilo has great service and always answer my questions via their live chat or by email (I haven’t had a need to call them).

Is it free?

I am a small company and I am looking for a crm for my site https://copan.ind.br
Just for customers tracking.. small things.

Nice and actionable

I like this a lot. Its a very different approach to analytics and I am understanding a lot more about each customer when I can see what each person bought.

Read all 8 reviews

Contributors & Developers

“WooCommerce Marketing Platform – eCommerce Analytics, CRM and Email by Metrilo” is open source software. The following people have contributed to this plugin.




  • Fixed: Send remove from card event to Metrilo on every interaction with the user’s cart.
  • Fixed: Subtract refunds from order amount, when syncing with Metrilo.


  • Fixed: Exception when using WooCommerce before version 3.


  • Fixed: Sending order events with deleted products.


  • Send SKU information for parent products and variations.
  • Check integration credentials on save.


  • Using wp_get_product instead of WC_Product_Variation (thanks to Tung Quach for the suggestion)


  • Compatible with WP 4.9.1


  • Fixed: WooCommerce subscriptions filter glitch


  • Fixed: Fix for version 1.7.0 that would cause issues on versions of PHP older than 5.5


  • Optimized: Now using direct methods in all cases to avoid generating Notices for WooCommerce 3.x


  • Optimized: jQuery-related operations moved to wp_footer to avoid issues on WooCommerce setups where jQuery is not loaded at the beginning


  • New: You can now prefix all your order IDs (for multi-shop setups)


  • Improved: Not using methods marked as deprecated in WooCommerce 3.x
  • New: Being able to send a specific tag with every customer (for multi-shop setups)


  • Fixed: Now works with WooCommerce 3.0


  • Improved: Order sessions tracking is now more accurate


  • New: Added possibility for Metrilo to sync orders with your WooCommerce store that were not synced due to technical reasons


  • Option: You can now choose if your backend WooCommerce calls should be sent to Metrilo through HTTP or HTTPS


  • Bug fix: Identify calls can now also be ignored when sending to Metrilo
  • Improved: Send status change debugging data to Metrilo to help fixing status issues


  • Improved: Order status change tracking improvement


  • New: You can now choose which tracking events to not be sent to Metrilo


  • New: You can now send your user’s roles as tags to Metrilo


  • Faster: Tracking add_to_cart events now uses it’s own endpoint to clear it’s cookie and doesn’t use admin-ajax.php anymore.


  • New: You can now choose a product attribute to be sent as brand to Metrilo (beta)


  • Works with WordPress 4.6.1


  • Improved: Integrate with Aelia Currency Switcher plugin


  • Updated: Now officially supporting WordPress 4.5.3


  • Optimized: Also send server time when sending API calls to improve reliability of Metrilo order status tracking


  • Optimized: Batch API calls are moved to a better endpoint


  • Optimized: Importing historical orders


  • Fixed: Fixed an issue with PHP Magic quotes


  • Fixed: Fixed an issue with PHP versions older than 5.3


  • Improved: Send orders to Metrilo regardless if the visitor goes to the Thank You page


  • New: Metrilo is now also syncing customer contact data, including phone number


  • Optimized: Tracking accuracy improved for slow order checkout flows


  • Optimized: Optimized orders sync – now using batch API calls to send orders to Metrilo


  • Optimized: When sending order events from session queue, make sure the order status us up-to-date (thanks, Ela!)


  • Optimized: Syncing orders without billing data by using the WP user data


  • Optimized: Syncing orders to Metrilo


  • Improved: Syncing orders to Metrilo now takes less time


  • Fixed: Now supporting WooCommerce 2.1 order statuses


  • Improved: You can now select WP user roles from which Metrilo will ignore sending tracking data


  • Improved: Send customer order location to Metrilo when syncing orders


  • Fixed: issue with non-GMT WooCommerce installations. Thank you for reporting it, Kevin and Gregg!


  • This plugin now keeps your order statuses in sync between WooCommerce and Metrilo


  • Onboarding changes
  • Importing WooCommerce orders and customers to Metrilo is now out of beta.


  • New: You can now import your historical orders and customers to Metrilo (still in beta)
  • Optimized: Now optimized for importing thousands of orders


  • New: You can now import your historical orders and customers to Metrilo. Please note that this feature is still in beta.
  • A few small bug fixes.


  • New: Metrilo now tracks WooCommerce Subscriptions orders automatically to help you measure your retention and churn
  • Many small Bug fixes. Thank you for reporting, Paolo and and Luciano!


  • Bug fix with WooCommerce session integration


  • Now tracking coupon usage to analyze retention based on coupons applied to orders


  • Improved reliability of orders tracking


  • Bug fixes


  • Backwards compitability with 2.0x versions. Stability improvements.


  • Metrilo now works as WooCommerce integration. Improved session management using WooCommerce’s Session Handler.


  • Bug fixes and optimizations


  • Applying coupons to orders is now tracked


  • First stable version.