Title: MeetAdmiral Conversion Tracking for Google Ads Author: 4ugusta Published: September 27, 2026 Last modified: September 27, 2026 --- Search plugins ![](https://ps.w.org/meetadmiral-conversion-tracking-google-ads/assets/banner-772x250. png?rev=3714923) ![](https://ps.w.org/meetadmiral-conversion-tracking-google-ads/assets/icon-256x256. png?rev=3714923) # MeetAdmiral Conversion Tracking for Google Ads By [4ugusta](https://profiles.wordpress.org/4ugusta/) [Download](https://downloads.wordpress.org/plugin/meetadmiral-conversion-tracking-google-ads.1.3.1.zip) * [Details](https://wordpress.org/plugins/meetadmiral-conversion-tracking-google-ads/#description) * [Reviews](https://wordpress.org/plugins/meetadmiral-conversion-tracking-google-ads/#reviews) * [Installation](https://wordpress.org/plugins/meetadmiral-conversion-tracking-google-ads/#installation) * [Development](https://wordpress.org/plugins/meetadmiral-conversion-tracking-google-ads/#developers) [Support](https://wordpress.org/support/plugin/meetadmiral-conversion-tracking-google-ads/) ## Description If you advertise on Google Ads and you cannot see which clicks turned into enquiries, Google is guessing on your behalf. Conversion tracking is what stops the guessing— and it is two pieces: the Google tag on your site, and a line of code on the moment somebody actually gets in touch. Most plugins do the first piece. This one does both. **What it does** * Loads the Google tag for your Google Ads account — but only if nothing else on your site is already loading one. * Reports a conversion when somebody reaches your thank-you page. * Reports a conversion when somebody taps a phone number on your site. * Reports a conversion when somebody taps a WhatsApp link. * Reports a conversion when somebody sends a Contact Form 7 form. * Optionally tells search engines who the business is: its name, website, what it does and where, as structured data on your home page. **It will not double-count your leads** Two Google tags for the same account count every enquiry twice, which is worse than having none at all. On its default setting this plugin looks for Site Kit by Google and for other plugins that load the Google tag, and steps aside when it finds one — still reporting your conversion, without adding a second tag. It cannot see a tag that a plugin or your theme prints straight into the page, so if you know you have one, set “Load the Google tag” to “Never” and this plugin will only report the conversion. **Plain settings, no account required** Two boxes and a few tick-boxes on one screen under Settings. There is nothing to sign up for, no key to paste, and the plugin never contacts us — see “External services” below for the only outside connection it makes, which is Google’s own tag. **Built by the team behind Admiral** Admiral (meetadmiral.com) runs Google and Meta ads for small businesses. It finds what a Google Ads account is wasting money on, proposes the fix, and keeps a receipt you can undo. It can set this plugin up for you and then check, from the outside, that the tag really is on your page — but the plugin is free, complete, and works perfectly well on its own. ### External services This plugin loads **Google’s global site tag (gtag.js)** from https://www.googletagmanager. com/gtag/js, and uses it to report conversions to Google Ads. This is the service the plugin exists to configure; without it there is nothing to report to. * **What is sent:** the page address being viewed, the referring address, the visitor’s IP address and browser details as part of a normal web request, and the Google Ads click identifier if the visitor arrived from one of your ads. When one of your chosen triggers happens, the conversion you configured is reported as well. * **When it is sent:** on every page view once a Conversion ID and label are saved, and additionally at the moment a trigger fires. * **Who sends it:** the visitor’s browser, directly to Google. This plugin’s server- side code never contacts Google or anyone else. Google’s terms: https://policies.google.com/terms Google’s privacy policy: https:// policies.google.com/privacy By configuring this plugin you are choosing to load Google’s tag on your site. Depending on where your visitors are, you may need a cookie or consent notice; this plugin does not provide one and does not interfere with one you already have. ## Screenshots [⌊One screen under Settings. The panel on the right says what your site is doing right now, including the exact value reported to Google and the list of things that trigger it.⌉⌊One screen under Settings. The panel on the right says what your site is doing right now, including the exact value reported to Google and the list of things that trigger it.⌉[ One screen under Settings. The panel on the right says what your site is doing right now, including the exact value reported to Google and the list of things that trigger it. [⌊The status panel on its own.⌉⌊The status panel on its own.⌉[ The status panel on its own. [⌊A Conversion ID that could not be read. It is refused with the shape that was expected, your working value is left alone, and what you typed is handed back so you can correct it.⌉⌊A Conversion ID that could not be read. It is refused with the shape that was expected, your working value is left alone, and what you typed is handed back so you can correct it.⌉[ A Conversion ID that could not be read. It is refused with the shape that was expected, your working value is left alone, and what you typed is handed back so you can correct it. ## Installation 1. Install and activate the plugin. 2. Go to **Settings Conversion Tracking**. 3. Paste your Conversion ID and Conversion label from Google Ads (the FAQ below says exactly where to find them). 4. Add the page people land on after they get in touch, and tick any of the tap triggers you want. 5. Save. Load your own site and, if you like, use Google’s Tag Assistant to watch the tag fire. ## FAQ ### Where do I find my Conversion ID and Conversion label? In Google Ads: **Goals Conversions Summary**, click the conversion you care about, then **Tag setup Use Google Tag Manager**. Google shows you a Conversion ID beginning with `AW-` and a Conversion label. Those are the two values this plugin asks for. ### I already use Site Kit by Google. Do I need this? Site Kit puts the Google tag on your site, which is half the job — it does not report which conversion happened. This plugin adds the other half. Leave “Load the Google tag” on its default setting and it will notice Site Kit and not add a second tag. ### Does this send anything to Admiral, or to you? No. The plugin makes no outgoing requests of its own at all. It stores your settings in your own database and prints Google’s tag on your pages. Nothing is sent anywhere else. ### Will this slow my site down? The Google tag is loaded asynchronously, the way Google recommends. The plugin’s own code is a few kilobytes: a small configuration block in the page head, and — only if you tick one of the tap triggers — one script at the foot of the page. ### It is not counting my conversions. What now? Three things are worth checking, in this order. First, that the conversion you picked in Google Ads is the same one whose ID and label you pasted. Second, that your thank-you page path matches exactly — `/thank-you` and /thank-you-page are different pages. Third, that a caching or optimisation plugin is not stripping inline scripts from your pages. ### What is the business details section for? A home page with no structured data leaves Google and AI assistants to guess who is behind it. Fill in the name and the website and the plugin prints one small schema. org Organization block on your home page, with the description and places served if you give them. Nothing else is added, and nothing is printed while the name or the website is empty. If an SEO plugin such as Yoast or Rank Math already describes your business, leave this empty, because two descriptions can contradict each other. ### Does it work with WooCommerce purchases? Not on purpose. Google’s own “Google for WooCommerce” plugin already handles purchase tracking, and running both would count every order twice. Use this one for enquiries, phone taps and forms. ## Reviews There are no reviews for this plugin. ## Contributors & Developers “MeetAdmiral Conversion Tracking for Google Ads” is open source software. The following people have contributed to this plugin. Contributors * [ 4ugusta ](https://profiles.wordpress.org/4ugusta/) [Translate “MeetAdmiral Conversion Tracking for Google Ads” into your language.](https://translate.wordpress.org/projects/wp-plugins/meetadmiral-conversion-tracking-google-ads) ### Interested in development? [Browse the code](https://plugins.trac.wordpress.org/browser/meetadmiral-conversion-tracking-google-ads/), check out the [SVN repository](https://plugins.svn.wordpress.org/meetadmiral-conversion-tracking-google-ads/), or subscribe to the [development log](https://plugins.trac.wordpress.org/log/meetadmiral-conversion-tracking-google-ads/) by [RSS](https://plugins.trac.wordpress.org/log/meetadmiral-conversion-tracking-google-ads/?limit=100&mode=stop_on_copy&format=rss). ## Changelog #### 1.3.1 * The settings screen uses Admiral’s navy and orange: navy text and headings, orange only on buttons. Nothing else changes. #### 1.3.0 * New, optional: tell search engines who the business is. A separate form under the conversion settings prints one schema.org Organization block on the home page from the name, website, description and places you enter. It is off until the name and the website are filled in, is saved on its own so it never touches the conversion settings, and is removed with the plugin. #### 1.2.0 * Renamed to MeetAdmiral Conversion Tracking for Google Ads. Your settings, the values already stored and the REST route are unchanged; only the name and the address in the plugin directory are different. #### 1.1.0 * A Conversion ID or label that cannot be read is now refused out loud instead of being silently stored as blank. It no longer overwrites a working value, the settings screen says what shape was expected, and it hands back what you typed so you can correct it. * The same two formats are checked in the browser as you leave the field, so a mistake is caught while the Google Ads tab is still open. * Pasting the whole `AW-123456789/AbC-D_efGh` value into the Conversion ID box now splits it across both fields instead of complaining. * Lines that cannot be used as pages are listed rather than dropped quietly. * The REST API answers 400 on a malformed Conversion ID rather than 200, so a tool writing these settings is told when it got them wrong. * Redesigned settings screen: what your site is doing right now, including the exact value reported to Google and the list of things that trigger it. #### 1.0.0 * First release. Google tag loading with duplicate detection, conversion reporting on thank-you pages, phone taps, WhatsApp taps and Contact Form 7. ## Meta * Version **1.3.1** * Last updated **2 days ago** * Active installations **Fewer than 10** * WordPress version ** 6.5 or higher ** * Tested up to **7.1.2** * PHP version ** 7.4 or higher ** * Tags * [conversion tracking](https://wordpress.org/plugins/tags/conversion-tracking/) [google ads](https://wordpress.org/plugins/tags/google-ads/)[gtag](https://wordpress.org/plugins/tags/gtag/) [ppc](https://wordpress.org/plugins/tags/ppc/) * [Advanced View](https://wordpress.org/plugins/meetadmiral-conversion-tracking-google-ads/advanced/) ## Ratings No reviews have been submitted yet. [Your review](https://wordpress.org/support/plugin/meetadmiral-conversion-tracking-google-ads/reviews/#new-post) [See all reviews](https://wordpress.org/support/plugin/meetadmiral-conversion-tracking-google-ads/reviews/) ## Contributors * [ 4ugusta ](https://profiles.wordpress.org/4ugusta/) ## Support Got something to say? Need help? [View support forum](https://wordpress.org/support/plugin/meetadmiral-conversion-tracking-google-ads/)