Title: MarketingBase
Author: MarketingBase
Published: November 13, 2026
Last modified: November 13, 2026
---
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# MarketingBase
By [MarketingBase](https://profiles.wordpress.org/marketingbaseapp/)
[Download](https://downloads.wordpress.org/plugin/marketingbase.1.0.0.zip)
* [Details](https://wordpress.org/plugins/marketingbase/#description)
* [Reviews](https://wordpress.org/plugins/marketingbase/#reviews)
* [Installation](https://wordpress.org/plugins/marketingbase/#installation)
* [Development](https://wordpress.org/plugins/marketingbase/#developers)
[Support](https://wordpress.org/support/plugin/marketingbase/)
## Description
MarketingBase is a marketing platform for small businesses, early-stage startups
and agencies: ads on Google, Meta, TikTok, LinkedIn, Snapchat and Pinterest in one
place, with conversion tracking and attribution. This plugin connects a WordPress
site to it.
**What it does**
* Adds the MarketingBase Universal Pixel to every page of your site, in the ``, in the shape front-end optimizers and Cloudflare leave alone.
* Connects in one click: sign in to MarketingBase or create a free account, approve,
and the pixel key is configured for you. No code to copy.
* **WooCommerce events:** product views, add to cart, checkout started and searches
are tracked with no tagging. Purchases are taken from the store’s orders, not
from the browser, so a sale is counted once.
* **WooCommerce:** when WooCommerce is installed, connecting also turns on order
tracking. Orders sync to MarketingBase with their revenue and are matched to
the ad clicks that brought them, and checkout keeps the click IDs and UTM parameters
on each order.
* Reports a periodic health signal so your site shows as connected in MarketingBase.
* Lets MarketingBase save blog drafts on your site when you ask it to write one.
Drafts only; a draft is published only when you ask.
* Disconnect at any time from the plugin settings.
**You will need a MarketingBase account.** The Free plan needs no card, and you
can create the account during the connect flow.
### External services
This plugin connects to MarketingBase, a third-party marketing analytics and advertising
service, to function. Using the plugin requires connecting your site to a MarketingBase
account.
The plugin communicates with the following MarketingBase services:
1. **MarketingBase web app (`www.marketingbase.app`)**: when you click **Connect**,
your browser is sent to the MarketingBase authorize page to sign in (or create
an account) and approve the connection. Your site’s URL is included so it can be
linked to your workspace, and the email address of your WordPress user is included
so the sign-in box starts with it filled in (you still confirm it through a link
MarketingBase emails you).
2. **MarketingBase API (`api.marketingbase.app`)**: after you approve, the plugin
exchanges a one-time authorization code for your pixel key and a connection token.
It then sends an hourly health “heartbeat” with your site URL, this plugin’s version
and your WordPress version, and notifies this service when you disconnect. When
WooCommerce is installed, the plugin creates a WooCommerce REST API key and sends
it to this service, which uses it to import orders and to register order webhooks
on your store.
3. **MarketingBase pixel host (`pixel.marketingbase.app`)**: the pixel loader script(`/
pixel/.js`) is loaded by visitors’ browsers on your site’s pages,
and the pixel sends its measurements to the same host. It runs only after you connect
the site. On behalf of your MarketingBase account it records: the pages visitors
view; on a WooCommerce store, product views, items added to the cart, checkout
started and searches, with the product’s id, name, category and price; the advertising
click identifiers and campaign (UTM) parameters in the address of the page a visitor
arrives on; and the visitor’s IP address and browser details. At checkout it sends
a one-way (SHA-256) hash of the customer’s email address, made in the browser;
the address itself is not sent by the pixel. The pixel reads the visitor’s choice
from your site’s consent manager, if you use one, and sends it with every event.
**Stored in the visitor’s browser on a WooCommerce store:** for the length of the
browser session, the click identifiers, campaign parameters, landing page and referrer
of the visit are kept in sessionStorage and in a session cookie named `mb_attr`.
When an order is placed they are saved on the order as `_marketingbase_` order meta.
**WooCommerce orders:** with order tracking on, MarketingBase reads your orders (
including customer and billing details) through the WooCommerce REST API key the
plugin creates, to report sales and match them to advertising.
The plugin suggests wording covering the above for your privacy policy, under Settings
Privacy Policy guide.
MarketingBase may also call this site, at `/wp-json/marketingbase/v1/`, to save
or publish a blog draft you asked it to write. Each request is signed with a key
derived from your connection token, is valid for five minutes, and can act only
on posts this plugin created.
Data handling by MarketingBase is governed by its terms and privacy policy:
* Terms of Service: https://www.marketingbase.app/tos
* Privacy Policy: https://www.marketingbase.app/privacy
## Installation
1. In WordPress, go to **Plugins Add New Plugin** and search for “MarketingBase”.
2. Click **Install Now**, then **Activate**.
3. Go to **Settings MarketingBase** and click **Connect to MarketingBase**.
4. Sign in or create a free account, choose your workspace, and approve. You are returned
to your site with the pixel live, and with order tracking on if WooCommerce is
installed.
## FAQ
### Do I need a MarketingBase account first?
No. You can create a free account during the connect flow. Account creation happens
on the MarketingBase site; the plugin never handles your password.
### Where does the pixel get added?
The plugin prints the Universal Pixel loader tag into your site’s `` on every
page, as an external script with `async` and `data-cfasync="false"`, which is the
shape optimizer plugins and Cloudflare Rocket Loader leave alone.
### What does order tracking change on my store?
It creates a WooCommerce REST API key named “MarketingBase” (WooCommerce Settings
Advanced REST API), which MarketingBase uses to import orders and to register four
order webhooks named “MarketingBase order.created” and so on. It also adds hidden
fields to checkout so each order keeps the click IDs and UTM parameters of the visit.
Turning order tracking off removes the key.
### I had the plugin under its old name, LinkClicks Universal Pixel. What happens?
Activating this plugin takes over the connection, deactivates the old plugin so
the pixel is not added twice, and keeps your settings. You can delete the old plugin.
### How do I see my analytics?
Open MarketingBase (there is an “Open MarketingBase” button on the plugin settings
page after connecting) and sign in with the same method you used to connect.
### How do I remove the pixel?
Click **Disconnect** on the plugin settings page, or deactivate or delete the plugin.
Deleting the plugin removes all stored connection data and the WooCommerce API key
it created.
## Reviews
There are no reviews for this plugin.
## Contributors & Developers
“MarketingBase” is open source software. The following people have contributed to
this plugin.
Contributors
* [ MarketingBase ](https://profiles.wordpress.org/marketingbaseapp/)
[Translate “MarketingBase” into your language.](https://translate.wordpress.org/projects/wp-plugins/marketingbase)
### Interested in development?
[Browse the code](https://plugins.trac.wordpress.org/browser/marketingbase/), check
out the [SVN repository](https://plugins.svn.wordpress.org/marketingbase/), or subscribe
to the [development log](https://plugins.trac.wordpress.org/log/marketingbase/)
by [RSS](https://plugins.trac.wordpress.org/log/marketingbase/?limit=100&mode=stop_on_copy&format=rss).
## Changelog
#### 1.0.0
* First release.
* One-click connect: sign in to MarketingBase, approve, and the Universal Pixel
is on every page. Your site gets a pixel of its own, named after it.
* WooCommerce order tracking, turned on by the same connect: orders sync with their
revenue and are matched to the ad clicks that brought them. Checkout keeps the
click IDs, UTM parameters, landing page and referrer on each order, on the classic
and the block checkout.
* WooCommerce shopping events: product views, add to cart, checkout started and
searches, with no tagging. Purchases come from the store’s orders, so a sale
is counted once.
* At checkout the customer is identified to the pixel by a hash of their email,
made in the browser; the address itself is not sent.
* Blog drafts: MarketingBase can save a draft you asked it to write, and publish
it when you ask.
* Health heartbeat, and disconnect at any time.
## Meta
* Version **1.0.0**
* Last updated **5 hours ago**
* Active installations **Fewer than 10**
* WordPress version ** 5.8 or higher **
* Tested up to **7.1.4**
* PHP version ** 7.4 or higher **
* Tags
* [analytics](https://wordpress.org/plugins/tags/analytics/)[attribution](https://wordpress.org/plugins/tags/attribution/)
[conversion tracking](https://wordpress.org/plugins/tags/conversion-tracking/)
[pixel](https://wordpress.org/plugins/tags/pixel/)[woocommerce](https://wordpress.org/plugins/tags/woocommerce/)
* [Advanced View](https://wordpress.org/plugins/marketingbase/advanced/)
## Ratings
No reviews have been submitted yet.
[Your review](https://wordpress.org/support/plugin/marketingbase/reviews/#new-post)
[See all reviews](https://wordpress.org/support/plugin/marketingbase/reviews/)
## Contributors
* [ MarketingBase ](https://profiles.wordpress.org/marketingbaseapp/)
## Support
Got something to say? Need help?
[View support forum](https://wordpress.org/support/plugin/marketingbase/)