Title: Website Internal Link Optimiser Author: Toast Plugins Published: April 21, 2020 Last modified: January 7, 2026 --- Search plugins ![](https://ps.w.org/internal-link-finder/assets/icon.svg?rev=2835137) # Website Internal Link Optimiser By [Toast Plugins](https://profiles.wordpress.org/toastwebsites/) [Download](https://downloads.wordpress.org/plugin/internal-link-finder.5.2.7.zip) * [Details](https://wordpress.org/plugins/internal-link-finder/#description) * [Reviews](https://wordpress.org/plugins/internal-link-finder/#reviews) * [Installation](https://wordpress.org/plugins/internal-link-finder/#installation) * [Development](https://wordpress.org/plugins/internal-link-finder/#developers) [Support](https://wordpress.org/support/plugin/internal-link-finder/) ## Description Website Internal Link Finder is a powerful tool that helps you improve internal linking across your site in a professional, efficient, and fully manual way, ### What does wilo do? In a nutshell, Wilo lets you see all incoming links to any page on your site and makes it easier to find new internal linking opportunities. ### Features **Gain internal linking visibility:** Visit any page on your website and instantly see all internal links pointing to it. **Discover internal linking opportunities** Wilo includes an advanced search tool that makes it easy to find internal linking opportunities across your website. **A powerful algorithm that calculates internal linking scores on a page-by-page basis.** Track each page’s internal linking score using our constantly adapting algorithm, based on best practices. Aim for a 100/100 to show clients that real, effective SEO work has been done. **Discover poor internal linking structure:** If you have a large site or inherited one and want to improve SEO, WILO will save you time. Quickly and easily tidy up poor internal links and discover better ones across the content already on your site. **Find internal links before deleting pages and creating 404s** If you’re cleaning up your website and removing pages, Wilo is your best friend. It helps you find all the internal links pointing to a page before you delete it, so you can update or remove those links to avoid broken pages. **Broaden your anchor texts and help the search engines better understand your content:** The last thing you want on your site is 100s of exact-match anchor links, so you can use WILO to get a quick overview of your incoming links and edit them accordingly. **Demonstrate your work to your clients:** If you are an SEO professional, WILO provides a quick and simple interface for your clients to see the impact of your work; nothing keeps clients happier than 100/100 scores, and you can quickly achieve and demonstrate this to your paying clients. ### Gain those hard-to-shift ranking positions: Are you stuck at position nine? Tidying your internal linking could give your page the boost it needs in the SERPs. We’ve seen enormous positive shifts for longer tail keywords and significant top-ten shifts in those few crucial positions for high-difficulty commercial intent keywords. Internal linking really does have an impact. ### Great internal linking outweighs low authority backlinks, so make it a top priority. Are you stuck at position nine? Tidying your internal linking could give your page the boost it needs in the SERPs. We’ve seen enormous positive shifts for longer tail keywords and significant top-ten shifts in those few crucial positions for high-difficulty commercial intent keywords. Internal linking really does have an impact. ### Manual SEO is the best SEO. [WILO is a manual on-page SEO tool](https://wiloseo.com/), and for good reason; whilst many Plugins will automate this process for you, this is the last thing you want to do. Unlike automated approaches that can potentially harm your SEO efforts, our plugin helps you to make informed decisions that align with your unique SEO goals, your experience as an SEO and your website content. ## Screenshots * [[ * [[ ## Installation #### PHP 7.0 or greater is recommended before installation 1. Navigate to the plugins menu. 2. Search for ‘Internal Link Finder’ 3. Click ‘Install Now’ followed by ‘Activate’ 4. You’ll now be able to use the plugin within the frontend of your site. ## FAQ ### Does WILO work with all themes? We’ve tested it on many different WordPress themes. It’s lightweight and plays nicely with other plugins, but as with all plugins, we recommend a test install on a staging server before you deploy it live. ### Don’t other SEO plugins do what Wilo does? Sure, some do, some automate it (you don’t want that), and others only give you part of the picture. WILO does nothing other than internal linking, so it’s another tool in your SEO kit to improve your site further. It’s not designed to replace your existing SEO tools. WILO is designed to give you a complimentary tool to make fine SEO adjustments that can gain you those important 2-3 position shifts on the first page of the results and rocket your ranking to> 20 positions. ### Do I need to be an SEO professional to use WILO? No, but a solid understanding of internal linking and using exact, broad, partial and LSI anchor texts will give you an advantage. ### I can’t find an admin or settings page for WILO. There isn’t one—WILO works on the front end of your site with no back-end interface. Please don’t leave us a one-star review because you can’t find one. ### Will there be any false positives? WILO assumes your site structure is semantically correct, so if your site is built correctly, it will not report links in header, navigational, aside or footer sections; if your site’s code is a little off, it might report on multiple links, but then that’s a mark-up issue as WILO looks for in-paragraph links within your article tags. You need to check the quality of your code). ### How long does it take to use WILO? The larger your site, the longer it takes. The better your on-page SEO, the longer it takes, but why would you want it to be anything less than perfect? Investing time in WILO makes a positive difference in the SERPs. ### If WILO is so good, why is it free? WILO is our way of giving something back to the WP community. The team behind WILO build bespoke WordPress sites for a living, and we do pretty well out of it, so we’ve released WILO as a free plugin to give back. ### Who built WILO? The plugin was designed and built by the team at Toast Plugins and Toast Design in the UK. We work 24/7 on all things WordPress. ### Is there a premium version? We’re working on a Premium version of WILO with a back-end reporting suite that SEOs can use to demonstrate their practical work to clients. We will also add a download option to get the data from the current page into a spreadsheet to the Pro version. ### How do I install WILO? Like all other plugins, you can download it from here and upload it to your site or use the admin Plugin install option (again, as with all plugins, we recommend a test install in a staging environment first). ### Can we help you with WILO? If you need help with the results that WILO gives you or want general SEO assistance, we have a team that does SEO, so get in touch. ### I have a problem with the plugin. Reach out on the support tab or contact us directly; we can help you. ## Reviews ![](https://secure.gravatar.com/avatar/cb832a05a404e56c90abb59863dbfa16ac00ca5aa1cf05645aff30e0ce52f4e1? s=60&d=retro&r=g) ### 󠀁[Great Plugin](https://wordpress.org/support/topic/great-plugin-40070/)󠁿 [arbpen](https://profiles.wordpress.org/arbpen/) January 30, 2025 1 reply When you have a large site, with older pages that you need to clean out, it’s great to be able to see if any pages are linking to a page so you can remove the link, delete the page, and put a 301 on it. I love that it’s browser based. I will be installing this on my clients site as a default plugin. Thanks to the developers! ![](https://secure.gravatar.com/avatar/e89a9df7b0ea5001ef31c098990aa8e91244476ce6ce1a1ecd7824316e4524a4? s=60&d=retro&r=g) ### 󠀁[Nice tool, but not compatible with WPML](https://wordpress.org/support/topic/nice-tool-but-not-compatible-with-wpml/)󠁿 [sdumbliauskas](https://profiles.wordpress.org/sdumbliauskas/) October 2, 2024 Very good and intuitive tool. Very helpful, but doesn’t work on WPML multilingual pages. ![](https://secure.gravatar.com/avatar/64f5519bf7e0adc2768c43e626a7d32573d70333a95f21b5a15b828c76f89857? s=60&d=retro&r=g) ### 󠀁[Life-Changing](https://wordpress.org/support/topic/life-changing-11/)󠁿 [maxy076](https://profiles.wordpress.org/maxy076/) August 11, 2023 This is my favourite plugin, worked perfectly. Very happy! ![](https://secure.gravatar.com/avatar/0c7975df3b9a5122b336fc169535e7ac4b12d9ac067512c9af30691773cf3f33? s=60&d=retro&r=g) ### 󠀁[This will Revolutionize Your SEO.](https://wordpress.org/support/topic/this-will-revolutionize-your-seo/)󠁿 [devan](https://profiles.wordpress.org/devancadman/) August 11, 2023 I recently started using the Internal Link Optimizer plugin, and I must say, it has completely transformed my website’s SEO strategy. From the moment I installed it, I noticed an immediate improvement in the way my internal links could be organized and optimized. The user interface is intuitive and easy to navigate. The plugin worked seamlessly with my existing website setup. Overall, the Internal Link Optimizer plugin is a must-have for anyone looking to improve their website’s internal linking structure. It’s efficient, user-friendly, and backed by a support team that truly cares about your success. I highly recommend giving it a try! ![](https://secure.gravatar.com/avatar/b90d53b27142b96f3a86f67480431a6d61942a4c609229526e1ae8f3045e9c36? s=60&d=retro&r=g) ### 󠀁[no menu links](https://wordpress.org/support/topic/no-menu-links/)󠁿 [goldeneaglesteam](https://profiles.wordpress.org/goldeneaglesteam/) June 18, 2023 1 reply I can’t find any plugin pages in the admin panel ![](https://secure.gravatar.com/avatar/aaa3e8a21a1e5ce8d55f1ed9c14c9068977de010c5c6a5fc30991b3d191cc137? s=60&d=retro&r=g) ### 󠀁[Worked perfectly](https://wordpress.org/support/topic/worked-perfectly-318/)󠁿 [powerstotravel](https://profiles.wordpress.org/powerstotravel/) March 28, 2023 Gave me exactly the information I was looking for – the pages in my blog which had internal links to a particular page. What startled me was that the link to the tool was on my actual end-user blog. I looked for a link on my Wordpress menu/dashboard and couldn’t find it. It is actually on the actual page as I navigated to it in my browser. I navigated to the “destination page” of the internal links, clicked on the animated Wilo gif and voila! I got the list I wanted, and was able to download the list as well. Thanks a lot! [ Read all 8 reviews ](https://wordpress.org/support/plugin/internal-link-finder/reviews/) ## Contributors & Developers “Website Internal Link Optimiser” is open source software. The following people have contributed to this plugin. Contributors * [ Toast Plugins ](https://profiles.wordpress.org/toastwebsites/) * [ Aaron Jones ](https://profiles.wordpress.org/aaronj1998/) * [ David Foreman ](https://profiles.wordpress.org/davros20/) “Website Internal Link Optimiser” has been translated into 1 locale. Thank you to [the translators](https://translate.wordpress.org/projects/wp-plugins/internal-link-finder/contributors) for their contributions. [Translate “Website Internal Link Optimiser” into your language.](https://translate.wordpress.org/projects/wp-plugins/internal-link-finder) ### Interested in development? [Browse the code](https://plugins.trac.wordpress.org/browser/internal-link-finder/), check out the [SVN repository](https://plugins.svn.wordpress.org/internal-link-finder/), or subscribe to the [development log](https://plugins.trac.wordpress.org/log/internal-link-finder/) by [RSS](https://plugins.trac.wordpress.org/log/internal-link-finder/?limit=100&mode=stop_on_copy&format=rss). ## Meta * Version **5.2.7** * Last updated **3 months ago** * Active installations **200+** * WordPress version ** 5.0.0 or higher ** * Tested up to **6.8.5** * PHP version ** 7.0 or higher ** * Languages * [English (US)](https://wordpress.org/plugins/internal-link-finder/) and [Swedish](https://sv.wordpress.org/plugins/internal-link-finder/). * [Translate into your language](https://translate.wordpress.org/projects/wp-plugins/internal-link-finder) * Tags * [content management](https://wordpress.org/plugins/tags/content-management/)[internal linking](https://wordpress.org/plugins/tags/internal-linking/) [seo](https://wordpress.org/plugins/tags/seo/) * [Advanced View](https://wordpress.org/plugins/internal-link-finder/advanced/) ## Ratings 4.1 out of 5 stars. * [ 5 5-star reviews ](https://wordpress.org/support/plugin/internal-link-finder/reviews/?filter=5) * [ 1 4-star review ](https://wordpress.org/support/plugin/internal-link-finder/reviews/?filter=4) * [ 1 3-star review ](https://wordpress.org/support/plugin/internal-link-finder/reviews/?filter=3) * [ 0 2-star reviews ](https://wordpress.org/support/plugin/internal-link-finder/reviews/?filter=2) * [ 1 1-star review ](https://wordpress.org/support/plugin/internal-link-finder/reviews/?filter=1) [Your review](https://wordpress.org/support/plugin/internal-link-finder/reviews/#new-post) [See all reviews](https://wordpress.org/support/plugin/internal-link-finder/reviews/) ## Contributors * [ Toast Plugins ](https://profiles.wordpress.org/toastwebsites/) * [ Aaron Jones ](https://profiles.wordpress.org/aaronj1998/) * [ David Foreman ](https://profiles.wordpress.org/davros20/) ## Support Got something to say? Need help? [View support forum](https://wordpress.org/support/plugin/internal-link-finder/)