Title: Jawnie Green Claims Checker for WooCommerce
Author: nataliabielczyk
Published: <strong>August 25, 2026</strong>
Last modified: August 25, 2026

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# Jawnie Green Claims Checker for WooCommerce

 By [nataliabielczyk](https://profiles.wordpress.org/nataliabielczyk/)

[Download](https://downloads.wordpress.org/plugin/green-claims-checker-for-woocommerce.0.1.0.zip)

 * [Details](https://wordpress.org/plugins/green-claims-checker-for-woocommerce/#description)
 * [Reviews](https://wordpress.org/plugins/green-claims-checker-for-woocommerce/#reviews)
 * [Development](https://wordpress.org/plugins/green-claims-checker-for-woocommerce/#developers)

 [Support](https://wordpress.org/support/plugin/green-claims-checker-for-woocommerce/)

## Description

From **September 27, 2026**, Directive (EU) 2024/825 (the Empowering Consumers for
the Green Transition Directive, “EmpCo”) bans generic environmental claims on product
pages unless they are substantiated with recognized excellent environmental performance.
That covers wording like “eco-friendly”, “environmentally friendly”, “green”, “climate
neutral”, “carbon neutral”, offset-based neutrality claims, and self-made eco labels
without independent certification. Fines can reach 4% of turnover, enforced by national
consumer authorities — in Poland, UOKiK has already fined product-page greenwashing.

This plugin scans your store content and flags risky wording so you can review, 
substantiate, or rephrase it before regulators or competitors do.

**What it scans**

 * WooCommerce product titles, short descriptions, and full descriptions (when WooCommerce
   is active)
 * Blog posts and pages (optional, works with or without WooCommerce)
 * English, Polish, and German claim lexicons — choose which to scan

**How it flags claims**

 * **Banned** — generic environmental claims banned outright unless substantiated(“
   eco-friendly”, “green”, “climate neutral”, “sustainable”, “ekologiczny”, “klimaneutral”…)
 * **Offset-based** — claims that rely on carbon offsetting to assert neutrality,
   explicitly banned regardless of substantiation (“carbon offset”, “CO2 compensated”,“
   klimakompensiert”…)
 * **Future claim** — aspirational future commitments that need a verifiable, time-
   bound implementation plan (“climate neutral by 2040”, “net zero by…”)

**Built for real stores**

 * Batched, resumable scanning: large catalogs are scanned 50 items at a time per
   request, with a “Continue scan” button so nothing times out
 * Ignore list for terms you have already substantiated or certified
 * Results table with the matched term, severity badge, a plain-language “why” note,
   and an excerpt of the surrounding text, with a direct edit link back to the product
   or post
 * Extend or trim the lexicon yourself with the `gccw_lexicon` filter

**Our promises**

 * No ads in your dashboard. No account required. No data leaves your site.
 * Features that are free today stay free.
 * This plugin assists compliance — it is not legal advice.

## FAQ

### Does a match mean I’m breaking the law?

No. A match is a flag for review, not a legal conclusion. Many claims are perfectly
fine when properly substantiated (for example, backed by a recognized certification
or a documented, verifiable environmental performance claim). The plugin cannot 
see your evidence — only your wording. Always confirm with qualified legal counsel;
this plugin is a tool, not legal advice.

### Does it work without WooCommerce?

Yes. If WooCommerce is not active, the plugin scans your posts and pages instead.
If WooCommerce is active, you can additionally enable scanning posts and pages in
Settings.

### Will this slow down my site?

No. Scanning only happens when you click “Run scan” or “Continue scan” in the admin
area, in bounded batches. It never runs on the front end and adds no page-load overhead
for visitors.

### Can I add or remove terms from the lexicon?

Yes, two ways: add terms you want ignored to the Ignore list in Settings, or use
the `gccw_lexicon` PHP filter to add, remove, or edit any entry (term, language,
severity, or the “why” explanation).

### Does the plugin phone home?

No. It makes no external requests, sets no cookies, and collects no data. All scan
results are stored in your own WordPress database.

## Reviews

There are no reviews for this plugin.

## Contributors & Developers

“Jawnie Green Claims Checker for WooCommerce” is open source software. The following
people have contributed to this plugin.

Contributors

 *   [ nataliabielczyk ](https://profiles.wordpress.org/nataliabielczyk/)

[Translate “Jawnie Green Claims Checker for WooCommerce” into your language.](https://translate.wordpress.org/projects/wp-plugins/green-claims-checker-for-woocommerce)

### Interested in development?

[Browse the code](https://plugins.trac.wordpress.org/browser/green-claims-checker-for-woocommerce/),
check out the [SVN repository](https://plugins.svn.wordpress.org/green-claims-checker-for-woocommerce/),
or subscribe to the [development log](https://plugins.trac.wordpress.org/log/green-claims-checker-for-woocommerce/)
by [RSS](https://plugins.trac.wordpress.org/log/green-claims-checker-for-woocommerce/?limit=100&mode=stop_on_copy&format=rss).

## Changelog

#### 0.1.0

 * Initial release: batched resumable scanning of WooCommerce products (and optional
   posts/pages), EN/PL/DE claim lexicons with banned / offset-based / future severities,
   ignore list, results table with excerpts and edit links.

## Meta

 *  Version **0.1.0**
 *  Last updated **2 days ago**
 *  Active installations **Fewer than 10**
 *  WordPress version ** 6.2 or higher **
 *  Tested up to **7.0.4**
 *  PHP version ** 7.4 or higher **
 * Tags
 * [compliance](https://wordpress.org/plugins/tags/compliance/)[eu](https://wordpress.org/plugins/tags/eu/)
   [green claims](https://wordpress.org/plugins/tags/green-claims/)[woocommerce](https://wordpress.org/plugins/tags/woocommerce/)
 *  [Advanced View](https://wordpress.org/plugins/green-claims-checker-for-woocommerce/advanced/)

## Ratings

No reviews have been submitted yet.

[Your review](https://wordpress.org/support/plugin/green-claims-checker-for-woocommerce/reviews/#new-post)

[See all reviews](https://wordpress.org/support/plugin/green-claims-checker-for-woocommerce/reviews/)

## Contributors

 *   [ nataliabielczyk ](https://profiles.wordpress.org/nataliabielczyk/)

## Support

Got something to say? Need help?

 [View support forum](https://wordpress.org/support/plugin/green-claims-checker-for-woocommerce/)