Title: Flowgration – CRM + Email Marketing for WooCommerce
Author: flowgration
Published: <strong>July 8, 2026</strong>
Last modified: July 8, 2026

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# Flowgration – CRM + Email Marketing for WooCommerce

 By [flowgration](https://profiles.wordpress.org/flowgration/)

[Download](https://downloads.wordpress.org/plugin/flowgration-crm.1.0.1.zip)

 * [Details](https://wordpress.org/plugins/flowgration-crm/#description)
 * [Reviews](https://wordpress.org/plugins/flowgration-crm/#reviews)
 *  [Installation](https://wordpress.org/plugins/flowgration-crm/#installation)
 * [Development](https://wordpress.org/plugins/flowgration-crm/#developers)

 [Support](https://wordpress.org/support/plugin/flowgration-crm/)

## Description

**Flowgration is the all-in-one CRM + Email Marketing platform built for WooCommerce
stores.** Install the plugin, click Connect, and your CRM is ready in under 60 seconds—
built automatically from your real orders, customers, products and form submissions.
No CSV imports. No manual data entry. No long implementation.

Then use visual drag-drop journeys to automate the campaigns that recover revenue
and grow your store:

 * Welcome series (post-signup)
 * Post-purchase upsell
 * Abandoned cart recovery
 * Win-back / re-engagement
 * Repeat purchase nudges

**ALL CHANNELS IN ONE PLAN. NOT FOUR SEPARATE TOOLS.**

Email + SMS + WhatsApp. CRM + Marketing Automation. Analytics + Lead Scoring. Booking.
All for €39/month — vs. HubSpot at €999+/month.

#### Auto-Built CRM from WooCommerce

The plugin reads your WooCommerce orders, customers, products, coupons, subscriptions,
bookings, and abandoned carts, then automatically creates your CRM pipeline, stages,
and custom fields — shaped to match your actual store data. When you add a new form
or custom field, Flowgration notices and re-syncs.

Supported forms: Gravity Forms, WPForms, Contact Form 7, Ninja Forms, Forminator,
Elementor Forms, Fluent Forms, Formidable, SureForms.

Historical backfill lets you import the last 90 days, 12 months, or your entire 
history so your CRM is populated from day one.

#### Visual Drag-Drop Journey Builder

Build automations without code. Drag triggers, actions, and conditions onto a visual
canvas:

 * **Triggers:** contact_created, order_paid, form_submission, tag_added, cart_abandoned,
   custom_event
 * **Actions:** send email, send SMS, send WhatsApp, add/remove tag, update lead
   score, wait/delay, A/B test split, conditional branch

See real-time statistics — sends, opens, clicks, conversions — directly on the journey
canvas.

#### Email + SMS + WhatsApp in One Plan

Connect your preferred email provider: SMTP, Brevo, Mailgun, Postmark, SendGrid,
or AWS SES. Send transactional and marketing emails from the same platform. Add 
SMS and WhatsApp to any journey without a separate subscription. Drag-drop email
templates with a 98%+ delivery rate.

#### Analytics and Revenue Attribution

Power-BI-style dashboards. Revenue attribution by campaign, journey, and channel.
Drill-through to individual contact timelines. Custom report recipes for any metric
your store tracks.

#### Lead Scoring and Segmentation

Automatic lead scoring based on purchase behaviour, RFM signals, form submissions,
and custom events. Segment contacts by purchase history, product category, lifecycle
stage, custom field value, or any combination. Segments update in real time as your
store data changes.

#### Booking Integration

Built-in booking calendar replaces Calendly. Teams can own their availability and
embed booking links into journeys — no separate subscription needed.

#### Multi-Workspace and Team Roles

Invite teammates, assign roles and permissions, and manage multiple brands or client
stores from a single Flowgration account. Agencies can manage all their WooCommerce
clients from one dashboard.

#### Pricing (Flowgration backend — plugin is free and GPL)

The WordPress plugin is free, open-source (GPL v2), and listed on WordPress.org.
The Flowgration backend that powers the CRM, journeys, and multi-channel sending
has the following plans:

 * **Free** — up to 500 contacts, core CRM + basic automations
 * **Core €39/month** — unlimited contacts, email + SMS + WhatsApp, visual journeys
 * **Growth €79/month** — advanced analytics, custom fields, A/B testing
 * **Plus €179/month** — multi-provider email, full API access, webhooks, priority
   support
 * **Full Suite €399/month** — everything, white-label, dedicated SLA support

Start for free at [flowgration.com](https://flowgration.com).

#### Requirements

 * WordPress 6.0 or higher
 * WooCommerce 8.0 or higher
 * PHP 8.1 or higher

### External services

This plugin connects your site to **Flowgration**, the CRM and email-marketing service
operated by Flowgration (https://flowgration.com). This connection is required for
the plugin’s core function: building and keeping your CRM in sync from your WooCommerce
store. By default the plugin talks to `flowgration.com`; you can point it at a self-
hosted backend from the plugin settings.

What data is sent, and when:

 * **When you connect the plugin (onboarding):** your site URL, administrator email,
   store name, WordPress and WooCommerce versions, aggregate counts (products, customers,
   orders), category names and form names/field labels, and a **WooCommerce REST
   API key pair (consumer key + secret)** that the plugin generates so that Flowgration
   can perform a one-time historical import of your existing orders, customers and
   products. No customer rows are sent during onboarding itself.
 * **On an ongoing basis (after connecting):** store event payloads as they happen—`
   order.*`, `customer.*`, `cart.abandoned`, `product.*`, `subscription.*`, `booking.*`,`
   form.submitted` — so your CRM stays up to date.
 * **Hourly:** a heartbeat containing plugin/WordPress/WooCommerce versions and 
   queue health (no personal data).

The plugin does **not** send your WordPress administrator password or any WordPress
login credentials.

This service is provided by Flowgration. By connecting the plugin you agree to its
Terms of Service and Privacy Policy:

 * Terms of Service: https://flowgration.com/terms
 * Privacy Policy: https://flowgration.com/privacy

### Privacy

The plugin sends the following data to the Flowgration backend (default: flowgration.
com):

 * **During Connect:** site URL, admin email, store name, WordPress/WooCommerce 
   version, product/customer/order counts, category names, form names and field 
   labels. No customer rows.
 * **After Connect:** per-event payloads — `order.created`, `order.updated`, `customer.
   created/updated/deleted`, `cart.abandoned`, `product.*`, `subscription.*`, `booking.*`,`
   form.submitted`.
 * **Hourly:** a `plugin.heartbeat` containing plugin version, WordPress/WC version,
   queue depth and last failure flag. No PII.

The plugin does not send your WordPress administrator password, WordPress login 
credentials, or files. It does generate and send a dedicated WooCommerce REST API
key pair (consumer key + secret) during onboarding — used solely so Flowgration 
can run the one-time historical import; see the “External services” section above.
The full payload specification is bundled with the plugin in `shared/SCHEMA.md` 
and `shared/RUNTIME_SYNC.md`, and also available at [flowgration.com/docs/plugins](https://flowgration.com/docs/plugins).

## Installation

 1. Upload the plugin to `/wp-content/plugins/flowgration` or install via the **Plugins**
    screen in WordPress.
 2. Activate the plugin through the **Plugins** screen.
 3. Go to **Settings  Flowgration**.
 4. Choose your connection mode:
 5.  * **I’m new to Flowgration:** confirm the admin email and click **Connect**. Open
       the activation link in your inbox, then paste the API key shown on the Flowgration
       success page back into the plugin. Your CRM — pipeline, stages, and custom fields—
       is created automatically.
     * **I already have a Flowgration account:** paste your existing `sk_live_…` API
       key and click **Connect**. Then click **Open Flowgration to map fields** to 
       confirm the suggested mappings.
 6. (Optional) Open **Settings  Flowgration  Overview** and click **Backfill historical
    data** to import your past orders and customers.

No paid onboarding required. No SQL. Customer rows never leave your site during 
initial setup — only field counts and shapes are sent.

## FAQ

### Do I need a Flowgration account before installing?

No. The default flow (“I’m new to Flowgration”) creates your account automatically
from the data the plugin discovers — pipeline, stages, custom fields, and a fresh
API key are all created on the first click of the magic-link activation email.

### Is the plugin free?

Yes. The plugin is free and GPL v2 licensed. The Flowgration backend has a free 
tier (up to 500 contacts) and paid plans starting at €39/month. See [flowgration.com/pricing](https://flowgration.com/pricing)
for details.

### What are the pricing plans?

 * **Free** — up to 500 contacts, core CRM + basic automations
 * **Core €39/month** — unlimited contacts, email + SMS + WhatsApp, visual journey
   builder
 * **Growth €79/month** — advanced analytics, custom fields, A/B testing
 * **Plus €179/month** — multi-provider email, full API + webhooks, priority support
 * **Full Suite €399/month** — everything, white-label, dedicated SLA support

### What data does the plugin send to Flowgration?

 * **During Connect:** site URL, admin email, store name, WordPress/WooCommerce 
   version, product/customer/order counts, category names, form names and field 
   labels. No customer rows.
 * **After Connect:** per-event payloads — `order.created`, `order.updated`, `customer.
   created/updated/deleted`, `cart.abandoned`, `product.*`, `subscription.*`, `booking.*`,`
   form.submitted`. Each payload contains only the fields the event needs.
 * **Hourly:** a `plugin.heartbeat` with plugin version, queue depth, and last failure
   flag. No PII.

The plugin never sends API keys, passwords, full customer lists, file uploads, or
any data you have not explicitly enabled in **Settings  Flowgration  Settings**.

### Is this GDPR-compliant?

Yes. When a WordPress user is deleted, the plugin emits a `customer.deleted` event
so Flowgration clears PII fields on the matching contact (preserving accounting 
references but blanking name and email). You can also disable any data category 
in the Settings tab to narrow the data flow at any time.

### Does this work without WooCommerce?

Partially. The CRM auto-build and ecommerce sync features require WooCommerce. However,
form capture (Gravity Forms, WPForms, Contact Form 7, and others) works on any WordPress
site. WooCommerce 8.0+ is strongly recommended to unlock the full feature set.

### Can I pause syncing without disconnecting?

Yes. Open **Settings  Flowgration  Settings** and uncheck any data categories you
want to pause. New events are held in the local queue and resume sending when you
re-enable. You can also pause the entire integration from the Flowgration dashboard.

### Will this slow down my WooCommerce checkout?

No. All sync operations run asynchronously via a local event queue and WP background
processing. Checkout and order processing are not blocked. Every WooCommerce hook
handler is wrapped in a try/catch — a Flowgration outage cannot surface as an error
on your checkout page.

### Does it work with managed WordPress hosts that disable WP-Cron?

Yes. The plugin uses a multi-trigger drain stack (form-submit shutdown handler, 
admin-side JS poll, admin_init fallback, and a REST endpoint) so the event queue
drains reliably even on Kinsta, WP Engine, SiteGround Optimizer, and other hosts
that set `DISABLE_WP_CRON=true`.

### Something went wrong during setup — what do I do?

Click **Disconnect** in the dashboard. This clears the local API key and tells Flowgration
to detach the integration. Then click **Connect** again with the correct mode, email,
or key. None of your existing Flowgration data is lost.

### Why did some events not arrive in my CRM?

Open **Settings  Flowgration  Recent events** to see the last 50 events the backend
received. If queue depth is high or “Failed in 24h” is non-zero, click **Test connection**—
most issues are stale API keys or temporary network outages. The plugin retries 
with exponential backoff (immediate  30s  2 min  10 min  1 h) before giving up.

## Reviews

There are no reviews for this plugin.

## Contributors & Developers

“Flowgration – CRM + Email Marketing for WooCommerce” is open source software. The
following people have contributed to this plugin.

Contributors

 *   [ flowgration ](https://profiles.wordpress.org/flowgration/)

[Translate “Flowgration – CRM + Email Marketing for WooCommerce” into your language.](https://translate.wordpress.org/projects/wp-plugins/flowgration-crm)

### Interested in development?

[Browse the code](https://plugins.trac.wordpress.org/browser/flowgration-crm/), 
check out the [SVN repository](https://plugins.svn.wordpress.org/flowgration-crm/),
or subscribe to the [development log](https://plugins.trac.wordpress.org/log/flowgration-crm/)
by [RSS](https://plugins.trac.wordpress.org/log/flowgration-crm/?limit=100&mode=stop_on_copy&format=rss).

## Changelog

#### 1.0.1 — 2026-06-30

 * **WordPress.org review fixes.** Documented the Flowgration external service in
   the readme (new “External services” section) with the data sent, when, and Terms
   of Service + Privacy Policy links — including the WooCommerce REST API key pair
   sent during onboarding for the historical import. Corrected the Privacy section
   to match.
 * **Hardened the public `/health` REST endpoint.** It now returns only non-sensitive
   liveness (ok/version, has_api_key boolean, backfill counts/status, error flag)—
   no integration id, store URL, API-key prefix, raw error text or connection status
   on the unauthenticated route.
 * **No more inline admin `<script>`.** Moved the dashboard backfill progress-polling
   + auto-kick JavaScript out of an inline `<script>` and into the enqueued `admin/
   assets/admin.js` (passing the auto-kick flag via `wp_localize_script`).

#### 1.0.0 — 2026-06-22

 * **Listing polish + WordPress.org submission readiness.** Plugin Name, Tested 
   up to, Requires at least, and Requires PHP headers aligned to the current supported
   stack (WP 6.0+, WC 8.0+, PHP 8.1+, tested on WP 7.0). Added WC requires/tested
   headers per WooCommerce HPOS compatibility declaration.
 * **Forms capture, expanded.** Captures WooCommerce checkout + WP comments and 
   adds Forminator, Bricks, WS Form, JetFormBuilder, HappyForms and MetForm alongside
   Gravity Forms, WPForms, CF7, Ninja, Elementor, Formidable, Fluent and SureForms—
   every submission flows into the CRM with field mapping. Fixed the abandoned-cart
   session sweep.
 * **Field mapping = one source of truth.** The CRM owns the mapping; the plugin
   reflects it and now surfaces CRM-locked sources (no editing twice), caches the
   config, adds a global field-routing panel, a static “add tag on submit” action,
   and GDPR consent + UTM/attribution capture into the CRM.
 * **i18n + WordPress.org compliance.** Text Domain set to `flowgration-crm` to 
   match the plugin slug (fixes the Plugin Check Text-Domain-Mismatch errors). Language
   files renamed to `flowgration-crm-*`; admin JS strings now translatable via `
   wp.i18n`. Spanish (es_ES) included.
 * **Security.** `esc_sql()` applied to WC API key table references in `Flowgration_WC_Keys`.
   JSON-decoded AJAX payloads routed through `sanitize_decoded_payload()` helper.

#### 0.5.23

 * **Internationalization (i18n) — English source strings, locale-driven translations.**
   All admin-page strings previously hardcoded in Spanish are now English source
   strings wrapped in WordPress gettext functions (`esc_html_e`, `esc_html__`, `
   __`). A Spanish translation is delivered via `languages/flowgration-es_ES.po`
   + `.mo`. The `Text Domain` plugin header is now `flowgration` (was `flowgration-
   crm`) and `load_plugin_textdomain` is called on `plugins_loaded`. Required change
   for WP.org directory listing.
 * **Spanish copy on the “Import historical data” action tile replaced with English.**
   The Spanish description is now served via the es_ES translation file.

#### 0.5.22

 * **Field Mappings tab now shows real `fields_count` for every WooCommerce source
   card.** Canonical field-name tables per WC entity (35 order fields, 24 customer
   fields, 27 product fields, 18 coupon fields) replace the previous hard-coded `
   fields_count => 0`.
 * **“0 fields detected” status line fixed.** `buildRows()` in `admin.js` now flattens
   the discovery TREE shape emitted by `Flowgration_Discovery::build_schema()` into
   editor rows with per-source tagging.
 * **“Suggest with AI” now consumes `_suggest_mappings` response correctly.** Walks`
   contact_fields` and per-form `field_mapping` sub-trees so suggestions land on
   the rows.
 * **Cache transient bumped to `flowgration_integrations_summary_v2`.** New payload
   shape ships with a fresh cache key; legacy v1 key is deleted on first v2 read.

#### 0.5.21

 * **Opt-in historical backfill on API-key reconnect.** Paste-existing-key flow 
   no longer auto-imports into a CRM that already has data. A dedicated “Import 
   historical data from WooCommerce” tile provides the opt-in affordance.

#### 0.5.20

 * **P0 persistence fix: per-WooCommerce-source Field Mappings page now hydrates
   from `mapping_config.sources[<bucket>]` on render.**
 * **Custom field create: added `order` to the entity allow-list.**
 * **Forensics: PII-safe breadcrumbs** added to `ajax_create_custom_field` and `
   render_per_woocommerce_source`.

#### 0.5.18

 * Plugin Check fix: `esc_sql()` added to `$table` assignment in `class-flowgration-
   wc-keys.php` lines 109, 195, 233.

#### 0.5.17

 * AI auto-mapping auto-fires on first visit to the Field Mappings tab (latched 
   so manual un-maps are not reverted).
 * New “Cart abandoned tracking” diagnostic card in the WP admin Diagnostic tab.

#### 0.5.16

 * **P0 ARCHITECTURE: WooCommerce REST API backfill.** Plugin now generates a read-
   only WC consumer key/secret pair at onboarding so the Flowgration backend can
   pull historical data via the WC REST API — WAF-proof, matching the Mailchimp/
   Klaviyo/HubSpot pattern.
 * **New `Flowgration_WC_Keys` class** with idempotent generation and encrypted-
   at-rest storage.
 * **Disconnect now revokes the WC keys** from `wp_woocommerce_api_keys`.
 * **Plain-WP installs gracefully skipped** when WooCommerce is absent.

#### 0.5.15

 * Plugin Check fix: explicit `(int)` cast on `max(0, ...)` result in `dashboard-
   page.php` line 357.

#### 0.5.14

 * **P0 ARCHITECTURE: Plugin-initiated backfill drain (WAF-friendly).** New admin-
   ajax action `flowgration_admin_drain` plus admin_init fallback drain so no inbound
   WAF-blocked traffic from the backend is required after onboarding.
 * **Dashboard UX: live progress widget** for historical import with real-time counter
   and progress bar.

#### 0.5.13

 * New PUBLIC REST endpoint `/wp-json/flowgration/v1/health` for backend diagnostics(
   no PII, no auth required).
 * New HMAC-protected endpoint `/wp-json/flowgration/v1/echo-signed` for HMAC roundtrip
   diagnostics.
 * All `wp_ajax_flowgration_*` handlers wrapped in `ob_start()` to strip pre-JSON
   noise from sibling plugins.
 * `Flowgration_API_Key_Vault::store()` post-write assertion guards against silent
   write failures.

#### 0.5.12

 * `Flowgration_Backfill::start()` now runs the first chunk inline for hosts with`
   DISABLE_WP_CRON=true`.

#### 0.5.11

 * New REST endpoint `/wp-json/flowgration/v1/drain-backfill-chunk` for server-side
   backfill pumping without WP-Cron dependency.
 * Discovery payload now includes `wp_cron_disabled` flag.

#### 0.5.10

 * New REST endpoint `/wp-json/flowgration/v1/disconnect` for HMAC-signed remote`
   org_deleted` signals.

#### 0.5.9

 * Backfill payload enrichment — `customer.created` backfill events now include 
   full addresses, roles, and WC stats; `order.created` events include full line
   items, payment details, and addresses.

#### 0.5.8

 * Tested-up-to header updated. No code changes.

#### 0.5.7

 * New REST endpoint `/wp-json/flowgration/v1/kick-backfill` so the backend can 
   trigger historical backfill immediately after magic-link activation.

#### 0.5.6

 * Security hardening for WP.org Plugin Review T2: raw `$_POST` reads moved after
   nonce/capability gates; new `sanitize_decoded_payload()` helper for JSON AJAX
   bodies.

#### 0.5.5

 * Auto-start full historical backfill on connect. `ajax_save_api_key` auto-discovers`
   integration_id`.

#### 0.5.4

 * WooCommerce order capture extended to all creation paths (`woocommerce_thankyou`,`
   woocommerce_new_order`, `woocommerce_checkout_order_processed`).
 * Forminator forms captured out of the box.
 * Every WooCommerce hook handler wrapped in try/catch.
 * Outbound HMAC requests now carry `X-Flowgration-Timestamp` (Stripe-style replay
   protection).

#### 0.5.3

 * Compound form fields (Name, Address, Date/Time) split into sub-inputs in WPForms
   and Gravity Forms.

#### 0.5.2

 * Auto-drain redundancy stack: five independent triggers ensure queue drains within
   seconds even with `DISABLE_WP_CRON=true`.

#### 0.5.1

 * Hotfix: WPForms Lite submissions no longer collide as DEDUP. Content-addressed
   external IDs across all form adapters.

#### 0.5.0

 * Settings tab redesigned into seven grouped cards.
 * Overview tab: 7-day sparklines, week-over-week deltas, Recent submissions card,
   Quick Actions grid.
 * `_apply_mapping` now strips `contact.`/`opportunity.` prefixes and handles `contact.
   custom_fields.X` keys.
 * New AJAX endpoints (capability-gated + nonce-protected): `flowgration_save_settings_v2`,`
   flowgration_reset_settings`, `flowgration_plugin_report`, `flowgration_recent_submissions`,`
   flowgration_sent_sparkline`.

#### Older versions

For changelog entries prior to 0.5.0 see `CHANGELOG_ARCHIVE.md` in the plugin source
repository.

## Meta

 *  Version **1.0.1**
 *  Last updated **11 hours ago**
 *  Active installations **Fewer than 10**
 *  WordPress version ** 6.0 or higher **
 *  Tested up to **7.0**
 *  PHP version ** 8.1 or higher **
 * Tags
 * [automation](https://wordpress.org/plugins/tags/automation/)[crm](https://wordpress.org/plugins/tags/crm/)
   [Email Marketing](https://wordpress.org/plugins/tags/email-marketing/)[marketing automation](https://wordpress.org/plugins/tags/marketing-automation/)
   [woocommerce](https://wordpress.org/plugins/tags/woocommerce/)
 *  [Advanced View](https://wordpress.org/plugins/flowgration-crm/advanced/)

## Ratings

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## Contributors

 *   [ flowgration ](https://profiles.wordpress.org/flowgration/)

## Support

Got something to say? Need help?

 [View support forum](https://wordpress.org/support/plugin/flowgration-crm/)