ConvertKit Woocommerce Integration – Email Marketing Automation


Why ConvertKit?

Email marketing Automation for creators.

ConvertKit believes in Making a living doing work you love.

Connect with your Audience beyond social media and allow your business to flourish with email marketing.

ConvertKit Features :

It’s Subscriber-centric.
The Ability to create FORMS & LANDING PAGES.
A simple way to create Email SEQUENCES.

To know more visit ConvertKit.

ConvertKit Woocommerce Integration syncs customers with their order information from your WooCommerce store to ConvertKit.

Integrates your Woocommerce store to ConvertKit in just one click. Creates custom fields in ConvertKit that provides valuable information about your store customers and Orders that they have purchased from your store.

Main Features

  • ConvertKit Woocommerce Integration provides real time syncing of your store customers to ConvertKit.
  • Customer information syncs when a new customer registers, customer information updates, customer checkouts a new order and customer order status is changed.
  • All your store customers can be managed from your store tag in ConvertKit.
  • Customer Order information can be used to create Automations and Sequences in ConvertKit.

How does it Work?

1) Your Store tag is created in CovertKit where New Users, Users with updated information, Users with new Orders will be uploaded to ConvertKit and uploaded Users will be updated as their information changes in Real Time.

It will usually take maximum 5 minutes to reflect in Convertkit.

2) These Custom Fields related to customers are created in ConvertKit and are updated in Real time –

  • ACCOUNT CREATION DATE – The date when customer’s account was created in WordPress.
  • SHOPPING CART CUSTOMER ID – The user ID of your store customer.
  • SUBSCRIBER ROLES – The user roles in WordPress.
  • TOTAL VALUE OF ORDERS – Total price of all Orders of a customer.
  • TOTAL NUMBER OF ORDERS – Total number of Orders of a customer.
  • AVERAGE ORDER VALUE – Average Order price of a customer.
  • LAST ORDER DATE – The date when last Order was made by a customer.
  • LAST ORDER VALUE – Total price of the last Order of a customer.
  • LAST ORDER STATUS – The last Order status of a customer. For Example, processing or completed.
  • LAST ORDER ORDER NUMBER – The last Order number of a customer in Woocommerce.
  • FIRST ORDER DATE – The date when first Order was made by a customer.
  • FIRST ORDER VALUE – Total price of the first Order of a customer.

Pro Features

  • Creates additional custom fields with RFM data.
  • RFM segmentation provides valuable information about your store customers.
  • RFM helps in identifying loyal customers and customers who might be getting disengaged.
  • Enables to create powerful Automations and Sequences in ConvertKit based on customer information from your store.

Additional Custom Fields

  • RFM ORDER RECENCY RATING – A very valuable information regarding how recently a customer has purchased from you. Information about RFM is covered later.
  • RFM ORDER FREQUENCY RATING – A very valuable information regarding how many times a customer has purchased from you.
  • RFM MONETARY RATING – A very valuable information regarding how much a customer has spent with you.
  • AVERAGE DAYS BETWEEN ORDERS – Average number of days between Orders of a Customer.

What is RFM?

RFM stands for Recency, Frequency, and Monetary value, each corresponding to some key customer trait. These RFM metrics are important indicators of a customer’s behavior because frequency and monetary value affect a customer’s lifetime value, and recency effects retention, a measure of engagement.

RFM segmentation helps us in answering these questions:

  • Who are the customers spending the most?
  • Who are the most loyal customers coming back and placing a second, third, fourth order?
  • Who are the newest customers?
  • Who are those customers I am about to lose?
  • Who are those customers I’ve already lost?

To know more about RFM click here.

To get the Pro version click here.


  • WordPress 4.6 or greater
  • WooCommerce 3.2 or greater
  • PHP version 5.6 or greater
  • MySQL version 5.0 or greater


If you need support or have any question then kindly use our online chat window here or send us an email at

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  • One click Integration.
  • Creating Automation using customer Order information.
  • Enter ConvertKit API Secret to connect to ConvertKit Account.
  • Integrate your Woocommerce store to ConvertKit.
  • Integration Successful.
  • Store Customers uploaded in ConvertKit.
  • Custom Fields created in ConvertKit.
  • ConvertKit Automation.


Automatic installation

Automatic installation is the easiest option as WordPress handles the file transfers itself and you don’t need to leave your web browser. To do an automatic install of ConvertKit Woocommerce Integration, log in to your WordPress dashboard, navigate to the Plugins menu and click Add New.

In the search field type “ConvertKit Woocommerce Integration” and click Search Plugins. Once you’ve found our ConvertKit Woocommerce Integration plugin you can view details about it such as the point release, rating and description. Most importantly of course, you can install it by simply clicking “Install Now”.

Manual installation

The manual installation method involves downloading our ConvertKit Woocommerce Integration and uploading it to your web server via your favorite FTP application. The WordPress codex contains instructions on how to do this here.


Automatic updates should work like a charm; as always though, ensure you backup your site just in case.


Customers are not uploaded instantly or Details are not syncing instantly

We do not sync all customers instantly.

We sync when a customer makes a new order or customer’s profile information is updated or a new customer registers.

It takes 5 minutes to reflect in ConvertKit.

There are the few points you can crosscheck:

  • Check ConvertKit log file.
  • Please contact us, if still facing issues.

Contributors & Developers

“ConvertKit Woocommerce Integration – Email Marketing Automation” is open source software. The following people have contributed to this plugin.




  • Initial release.