Enhanced Ecommerce GTM for WooCommerce


This plugin was deprecated and replaced by GTM Ecommerce for WooCommerce.

Do you own WooCommerce shop and you want to track and analyze your customers’ activites?

This plugin push standard Enhanced Ecommerce information to GTM Data Layer.
Once this information is available in your GTM workspace you can plug in and use any tool available. Even if you are unsure yet which tool you would need to use.

The most basics use cases are following:

  1. Measure ecommerce behaviors in Google Analytics
  2. Track conversions from Facebook and/or Instagram campaigns
  3. Track conversions from Google Ads campaigns

Without Enhanced Ecommerce GTM for WooCommerce plugin you would need a separate plugin for each of those integrations. And each additional plugin may make your WordPress setup more complex.
With Enhance Ecommerce GTM for WooCommece just intall this plugin and then configure everything else in GTM.

If you are already using Google Analytics with GTM other plugins integrating WooCommerce directly with GA may cause duplicated tracking. Using DataLayer is a standard way to ensure your tracking information stays consistent.


  • Enhanced Ecommerce GTM for WooCommerce plugin sucesfully installed!
  • addToCart event captured in GTM debugger
  • purchase event captured in GTM debugger


  1. Upload or install Enhanced Ecommerce GTM for WooCommerce plugin from WordPress plugins directory.
  2. Activate the plugin through the ‘Plugins’ menu in WordPress.
  3. That’s it! Your Enhanced Ecommerce will be pushed to Data Layer.
  4. Go to your Google Tag Manager workspace and define what you want to do with the tracked data.


How to inject GTM tracking snippet?

By default this plugin tries pass Enhanced Ecommerce information to GTM DataLayer object installed by other plugins or directly by in the theme code.
It can also embed GTM snippets, go to settings to configure it.

How to setup my GTM tags and triggers now?

It sounds you need some help in setting up your GTM container. Reach out to us using this form and let’s see what can be done.

What Enhanced Ecommerce events and properties are supported?

This version of the plugin supports just purchase and addToCart events. If you need more let us know here.


There are no reviews for this plugin.

Contributors & Developers

“Enhanced Ecommerce GTM for WooCommerce” is open source software. The following people have contributed to this plugin.




  • Changed name to make the plugin more explicit
  • Added settings and allow to install GTM snippet and disable the plugin


  • Added activation message
  • Added checks if WooCommerce is active
  • Changed few deprecated WooCommerce functions
  • Added screenshots


  • Initial version