Title: EngageMuse Insights Author: Bushnell WebWorks Published: January 22, 2026 Last modified: January 22, 2026 --- Search plugins ![](https://ps.w.org/engagemuse-insights/assets/banner-772x250.png?rev=3445226) ![](https://ps.w.org/engagemuse-insights/assets/icon.svg?rev=3445207) # EngageMuse Insights By [Bushnell WebWorks](https://profiles.wordpress.org/wpbww/) [Download](https://downloads.wordpress.org/plugin/engagemuse-insights.0.9.5.zip) * [Details](https://wordpress.org/plugins/engagemuse-insights/#description) * [Reviews](https://wordpress.org/plugins/engagemuse-insights/#reviews) * [Development](https://wordpress.org/plugins/engagemuse-insights/#developers) [Support](https://wordpress.org/support/plugin/engagemuse-insights/) ## Description **EngageMuse Insights** is a simple way to see who your post will truly speak to. Click **Analyze** and get an **Audience Profile** with up to eight **Audience Dimensions**( e.g., Emotional State, Core Values & Beliefs, Decision-Making Style). Each dimension yields plain-language **Descriptors**—with confidence rankings—or **indeterminate** when there isn’t a clear signal. ### What you can do * Analyze a single post while editing, even while unsaved * Analyze a small batch of posts, with any status, from a clean table view * Use smart defaults or type your own Audience Dimensions * Optionally Add **schema.org** and **JSON** to the page head * Run on the **Free plan**, or connect your own model: **OpenAI** or **Google Gemini** ### How it works 1. Choose your Audience Dimensions (up to 8). 2. Click **Analyze**. 3. Review the Audience Profile and adjust headlines, tone, or CTAs. ### Why it matters * Aim content at the right readers—before you publish * Replace hunches with quick, shareable evidence * Reduce wasted impressions by avoiding tone-deaf placements—e.g., exuberant CTAs on somber stories Ship smarter posts with a light touch. **Measure resonance, not just reach.** This plugin is currently in a “public beta” phase. Please report feedback or bugs to [our development team](https://wordpress.org/plugins/engagemuse-insights/dev@engagemuse.com?output_format=md). [Development source](https://gitlab.com/bushnellwebworks/wp-projects/-/tree/main/plugins/engagemuse/engagemuse-insights) ### External services This plugin connects to an API to communicate with a Large Language Model. It sends only the title and content of selected posts. Depending on configuration, these are the services used: 1. Open AI: [Terms & policies](https://openai.com/policies/) 2. Google Gemini: [Terms](https://ai.google.dev/gemini-api/terms) [Policies](https://ai.google.dev/gemini-api/docs/usage-policies) 3. If using the Free Tier, requests are sent to a private endpoint at api.busww. com, where they are proxied to an Open AI endpoint. [Terms](https://api.busww.com/terms.html) [Privacy Policy](https://api.busww.com/privacy.html) ## Screenshots * [[ * Choose or create **Dimensions** to capture segment information inferred from the text. * [[ * Analyze your post while editing, even if it’s unsaved. * [[ * View and analyze batches of posts. AI also provides meaningful explanations for why Descriptors were chosen. ## FAQ ### What does “Analyze” do? It generates an **Audience Profile** for each post: up to eight **Audience Dimensions**( e.g., Emotional State, Core Values & Beliefs, Decision-Making Style), each yielding plain-language **Descriptors.** If there isn’t a clear signal, the dimension is marked **indeterminate.** ### What’s the point of “indeterminate”? It’s a signal of absence, not a failure. **Indeterminate** means the reader dimension isn’t clearly expressed in the post. Use it as a prompt to revise—add details, cues, or examples—so that dimension becomes legible and can surface as a clear Descriptor next time. ### Do I need an account to use EngageMuse Insights? No. You can use the **free, anonymous version** with limited usage. For higher volume and model choice, connect your own OpenAI or Google Gemini API key and analyze content using your provider account. ### What data is sent to third-party models? Only the post’s **title and body text** you choose to analyze. We don’t send site settings, user data, comments, or analytics. Optional exports (schema.org/JSON) are generated locally and aren’t shared with model providers. ### Are hooks available? Yes. EngageMuse Insights includes developer actions and filters for customizing analysis, configs, exports, and CSV outputs. See the developer docs at [engagemuse.com](https://www.engagemuse.com) for the full reference. ## Reviews There are no reviews for this plugin. ## Contributors & Developers “EngageMuse Insights” is open source software. The following people have contributed to this plugin. Contributors * [ Bushnell WebWorks ](https://profiles.wordpress.org/wpbww/) [Translate “EngageMuse Insights” into your language.](https://translate.wordpress.org/projects/wp-plugins/engagemuse-insights) ### Interested in development? [Browse the code](https://plugins.trac.wordpress.org/browser/engagemuse-insights/), check out the [SVN repository](https://plugins.svn.wordpress.org/engagemuse-insights/), or subscribe to the [development log](https://plugins.trac.wordpress.org/log/engagemuse-insights/) by [RSS](https://plugins.trac.wordpress.org/log/engagemuse-insights/?limit=100&mode=stop_on_copy&format=rss). ## Changelog #### 0.9.5 * Public beta ## Meta * Version **0.9.5** * Last updated **3 months ago** * Active installations **Fewer than 10** * WordPress version ** 6.8 or higher ** * Tested up to **6.9.4** * PHP version ** 8.1 or higher ** * Tags * [AI](https://wordpress.org/plugins/tags/ai/)[audience analytics](https://wordpress.org/plugins/tags/audience-analytics/) [demographics](https://wordpress.org/plugins/tags/demographics/)[marketing](https://wordpress.org/plugins/tags/marketing/) * [Advanced View](https://wordpress.org/plugins/engagemuse-insights/advanced/) ## Ratings No reviews have been submitted yet. [Your review](https://wordpress.org/support/plugin/engagemuse-insights/reviews/#new-post) [See all reviews](https://wordpress.org/support/plugin/engagemuse-insights/reviews/) ## Contributors * [ Bushnell WebWorks ](https://profiles.wordpress.org/wpbww/) ## Support Got something to say? Need help? [View support forum](https://wordpress.org/support/plugin/engagemuse-insights/)