Title: {eac}Doojigger MetaPixel Extension for WordPress Author: Kevin Burkholder Published: September 6, 2022 Last modified: September 4, 2025 --- Search plugins ![](https://ps.w.org/eacmetapixel/assets/banner-772x250.jpg?rev=2780864) ![](https://ps.w.org/eacmetapixel/assets/icon-256x256.png?rev=2780864) # {eac}Doojigger MetaPixel Extension for WordPress By [Kevin Burkholder](https://profiles.wordpress.org/kevinburkholder/) [Download](https://downloads.wordpress.org/plugin/eacmetapixel.2.0.2.zip) * [Details](https://wordpress.org/plugins/eacmetapixel/#description) * [Reviews](https://wordpress.org/plugins/eacmetapixel/#reviews) * [Installation](https://wordpress.org/plugins/eacmetapixel/#installation) * [Development](https://wordpress.org/plugins/eacmetapixel/#developers) [Support](https://wordpress.org/support/plugin/eacmetapixel/) ## Description _{eac}MetaPixel_ is an [{eac}Doojigger](https://eacDoojigger.earthasylum.com/) extension which installs the Facebook/Meta Pixel and enables tracking of PageView, Search, ViewContent, AddToCart, InitiateCheckout, AddPaymentInfo, and Purchase events when using [WooCommerce](https://woocommerce.com/). #### What is the Meta Pixel? > The Meta Pixel is a piece of code on your website that can help you better understand > the effectiveness of your advertising and the actions people take on your site, > like visiting a page or adding an item to their cart. You’ll also be able to see > when customers took an action after seeing your ad on Facebook and Instagram, > which can help you with retargeting. And when you use the Conversions API alongside > the Pixel, it creates a more reliable connection that helps the delivery system > decrease your costs. _See [Meta Pixel](https://www.facebook.com/business/tools/meta-pixel)_ To retrieve your pixel id, Go to Meta [Events Manager](https://business.facebook.com/events_manager2) Data Sources Your Pixel Settings Pixel ID. Copy your pixel id and paste it into the “Facebook Pixel ID” field of this extension’s settings. #### Pixel Events * Page Views - PageView events may occur on all pages or only pages that don’t trigger another event. * Site Search - Search result pages. * Content View (archives) - Archive (category and tag) pages. * Content View (products) - Product pages. * Content View (commerce) - Product category, tag, and shop pages. * Content View (cart) - The shopping cart page. * Add To Cart - Buttons and links that add an item to the cart. * Initiate Checkout - The checkout page. * Add Payment Info - Billing information on checkout page. * Purchase Completed - Purchase confirmation page. (a ‘Purchase’ event is registered as a ‘Subscription’ if the order includes a subscription). #### Server Based Conversion API Support for the Meta [Conversion API](https://developers.facebook.com/docs/marketing-api/conversions-api) to track events directly from your server is included. When using the Conversion API (CAPI), additional information will be passed through the purchase api, including: * Customer name (hashed, non-decipherable) * Customer email address (hashed, non-decipherable) * Customer phone number (hashed, non-decipherable) * Customer billing address (hashed, non-decipherable) * Order/cart details (item, quantity, price) To enable the server conversion api, Go to Meta [Events Manager](https://business.facebook.com/events_manager2) Data Sources Your Pixel Settings. Scroll to Conversions API Set up manually. Click the “Generate access token” link under the “Get Started” button. Copy the access token and paste it into the “Server Access Token” field of this extension’s settings. > Note: Server events require a Meta Business Manager. In most cases, the CAPI event will be sent before the Pixel event. When the page is requested, the Pixel code is added to the page at the same time the CAPI event is sent, then when the page loads in the browser, the pixel fires. If the page is cached, the CAPI event may not be sent. _Typically, e-commerce pages are not cached._ #### Advantage+ Catalog Ads The Content View (products), Add To Cart, Initiate Checkout, and Purchase Completed events meet the requirements for [Advantage+ catalog ads](https://www.facebook.com/business/help/606577526529702?id=1205376682832142). * content_type : ‘product’. * content_ids : array of product skus. #### Domain Verification You may, optionally, add the Facebook Brand Safety domain verification meta tag to your home page. Go to Meta [Business Settings](https://business.facebook.com/settings/) Brand Safety Domains Your Domain Add a meta-tag, and copy just the _content=_ string. In this example: `` We want only _xyzzy1ndu84mmhaifl5gawo9ntafn8_ copied and pasted into the “Domain Verification” field of this extension’s settings. #### Actions and Filters * Add a custom event to the page. * do_action( ‘eacDoojigger_meta_pixel_add_event’, $eventType, $eventData, $eventID); * Get the script code for a custom event (to attach to a DOM event). * $script = apply_filters( ‘eacDoojigger_meta_pixel_event_code’, $eventType, $eventData, $eventID ); * Modify the event-specific data sent with the pixel and capi. * add_filter(‘eacDoojigger_meta_pixel_eventdata’, function($eventData, $eventType){ // modify $eventData array as needed return $eventData; } * Modify the user data sent with the capi event. * add_filter(‘eacDoojigger_meta_pixel_userdata’, function($userData, $eventData, $eventType) { // modify $userData array as needed return $userData; } * Modify the event ID sent with the pixel and capi. * add_filter(‘eacDoojigger_meta_pixel_eventid’, function($eventID, $eventData, $eventType) { // modify $eventID as needed return $eventID; } * Enable console logging for pixel and capi. * add_filter(‘eacDoojigger_meta_pixel_console’, function($enabled) { return true;} * Enable setting the _fbc cookie when fbclid is passed. * add_filter(‘eacDoojigger_meta_pixel_cookie’, function($enabled) { return true;} > Normally, the pixel code should set the _fbc cookie when first-party cookies are > enabled. If this is not getting set, this filter can be used to enable internal > code to set the cookie. #### Additional Information * {eac}MetaPixel is an extension plugin to and requires installation and registration of [{eac}Doojigger](https://eacDoojigger.earthasylum.com/). See: [Specifications for Facebook Pixel Standard Events](https://business.facebook.com/business/help/402791146561655) ### Copyright #### Copyright © 2019-2025, EarthAsylum Consulting, distributed under the terms of the GNU GPL. This program is free software: you can redistribute it and/or modify it under the terms of the GNU General Public License as published by the Free Software Foundation, either version 3 of the License, or (at your option) any later version. This program is distributed in the hope that it will be useful, but WITHOUT ANY WARRANTY; without even the implied warranty of MERCHANTABILITY or FITNESS FOR A PARTICULAR PURPOSE. See the GNU General Public License for more details. You should receive a copy of the GNU General Public License along with this program. If not, see [https://www.gnu.org/licenses/](https://www.gnu.org/licenses/). ## Screenshots * [[ * MetaPixel Extension ## Installation **{eac}Doojigger MetaPixel Extension** is an extension plugin to and requires installation and registration of [{eac}Doojigger](https://eacDoojigger.earthasylum.com/). #### Automatic Plugin Installation This plugin is available from the [WordPress Plugin Repository](https://wordpress.org/plugins/search/earthasylum/) and can be installed from the WordPress Dashboard » _Plugins_ » _Add New_ page. Search for ‘EarthAsylum’, click the plugin’s [Install] button and, once installed, click [Activate]. See [Managing Plugins -> Automatic Plugin Installation](https://wordpress.org/support/article/managing-plugins/#automatic-plugin-installation-1) #### Upload via WordPress Dashboard Installation of this plugin can be managed from the WordPress Dashboard » _Plugins_» _Add New_ page. Click the [Upload Plugin] button, then select the eacmetapixel.zip file from your computer. See [Managing Plugins -> Upload via WordPress Admin](https://wordpress.org/support/article/managing-plugins/#upload-via-wordpress-admin) #### Manual Plugin Installation You can install the plugin manually by extracting the eacmetapixel.zip file and uploading the ‘eacmetapixel’ folder to the ‘wp-content/plugins’ folder on your WordPress server. See [Managing Plugins -> Manual Plugin Installation](https://wordpress.org/support/article/managing-plugins/#manual-plugin-installation-1) #### Settings Once installed and activated options for this extension will show in the ‘Tracking’ tab of {eac}Doojigger settings. ## Reviews There are no reviews for this plugin. ## Contributors & Developers “{eac}Doojigger MetaPixel Extension for WordPress” is open source software. The following people have contributed to this plugin. Contributors * [ Kevin Burkholder ](https://profiles.wordpress.org/kevinburkholder/) [Translate “{eac}Doojigger MetaPixel Extension for WordPress” into your language.](https://translate.wordpress.org/projects/wp-plugins/eacmetapixel) ### Interested in development? [Browse the code](https://plugins.trac.wordpress.org/browser/eacmetapixel/), check out the [SVN repository](https://plugins.svn.wordpress.org/eacmetapixel/), or subscribe to the [development log](https://plugins.trac.wordpress.org/log/eacmetapixel/) by [RSS](https://plugins.trac.wordpress.org/log/eacmetapixel/?limit=100&mode=stop_on_copy&format=rss). ## Changelog #### Version 2.0.2 – Sep 4, 2025 * Don’t pass eventID on typically cached page events (PageView and select ViewContent events). * Allow disabling eventID (false) on custom events. #### Version 2.0.1 – Aug 25, 2025 * Use `get_order_number` rather than `order->id` when passing order id/event id. * Add option to only trigger events when click id (fbclid) is present. * Move standard pixel script to constant. #### Version 2.0.0 – Aug 18, 2025 * Updated to Facebook Graph API Version 23.0. * All events use JavaScript Pixel AND server Conversion API (CAPI). * Include eventID/event_id with all events. * Include fbc/fbp (when available) with all events. * Set `_fbc` cookie when `fbclid` url parameter passed. * `ViewContent` events include slug/name as product_group. * Added actions and filters. * Added `AddPaymentInfo` event (on billing_city). * Added `console.info()` for events. * Remove jQuery dependency. * Output script on `wp_print_footer_scripts` not `wp_enqueue_scripts`. * Use `wp_print_inline_script_tag` not `wp_add_inline_script`. #### Version 1.0.7 – Apr 19, 2025 * Compatible with WordPress 6.8. * Prevent `_load_textdomain_just_in_time was called incorrectly` notice from WordPress. - All extensions – via eacDoojigger 3.1. - Modified extension registration in constructor. #### Version 1.0.6 – Apr 23, 2024 * Correctly load javascript with jQuery dependency. * Use $this->minifyString() on inline script; * WordPress Requires at least: 5.7.0 #### Version 1.0.5 – Apr 10, 2024 * Added notice if activated without {eac}Doojigger. #### Version 1.0.4 – Feb 9, 2024 * Fixed critical coding error in purchase tracking. #### Version 1.0.3 – June 8, 2023 * Removed unnecessary plugin_update_notice trait. #### Version 1.0.2 – November 15, 2022 * Updated to / Requires {eac}Doojigger 2.0. * Uses ‘options_settings_page’ action to register options. * Added contextual help using ‘options_settings_help’ action. * Moved plugin_action_links_ hook to eacDoojigger_load_extensions filter. #### Version 1.0.1 – September 25, 2022 * Fixed potential PHP notice on load (plugin_action_links_). * Added upgrade notice trait for plugins page. #### Version 1.0.0 – September 6, 2022 * Initial release. ## Meta * Version **2.0.2** * Last updated **7 months ago** * Active installations **40+** * WordPress version ** 5.8 or higher ** * Tested up to **6.8.5** * PHP version ** 7.4 or higher ** * Tags * [eacDoojigger](https://wordpress.org/plugins/tags/eacdoojigger/)[facebook](https://wordpress.org/plugins/tags/facebook/) [Facebook Ads](https://wordpress.org/plugins/tags/facebook-ads/)[Facebook Pixel](https://wordpress.org/plugins/tags/facebook-pixel/) [Meta Pixel](https://wordpress.org/plugins/tags/meta-pixel/) * [Advanced View](https://wordpress.org/plugins/eacmetapixel/advanced/) ## Ratings No reviews have been submitted yet. [Your review](https://wordpress.org/support/plugin/eacmetapixel/reviews/#new-post) [See all reviews](https://wordpress.org/support/plugin/eacmetapixel/reviews/) ## Contributors * [ Kevin Burkholder ](https://profiles.wordpress.org/kevinburkholder/) ## Support Got something to say? Need help? [View support forum](https://wordpress.org/support/plugin/eacmetapixel/) ## Donate Would you like to support the advancement of this plugin? [ Donate to this plugin ](https://github.com/sponsors/EarthAsylum)