Title: Dreamfox Form Analytics Author: dreamfox Published: August 27, 2026 Last modified: August 27, 2026 --- Search plugins ![](https://s.w.org/plugins/geopattern-icon/dreamfox-form-analytics.svg) # Dreamfox Form Analytics By [dreamfox](https://profiles.wordpress.org/dreamfox/) [Download](https://downloads.wordpress.org/plugin/dreamfox-form-analytics.zip) * [Details](https://wordpress.org/plugins/dreamfox-form-analytics/#description) * [Reviews](https://wordpress.org/plugins/dreamfox-form-analytics/#reviews) * [Installation](https://wordpress.org/plugins/dreamfox-form-analytics/#installation) * [Development](https://wordpress.org/plugins/dreamfox-form-analytics/#developers) [Support](https://wordpress.org/support/plugin/dreamfox-form-analytics/) ## Description **Dreamfox Form Analytics** shows you how visitors actually use your WordPress forms— and, more importantly, where they give up. Every form gets a clear funnel from _viewed_ _started_ _submitted_, with per-field drop-off, validation-error counts, time spent per field and day/week/month trends. The plugin is **privacy-friendly by design**: it never stores what visitors type, who they are, or where they come from. No cookies, no IP addresses, no user agents, no form field contents — only anonymous interaction metadata under a random identifier that lives for a single page view. #### What you see per form * Views, starts, successful submissions * Start rate, completion rate, conversion and abandonment rate * Drop-off per field: which field is the last one visitors touch before leaving * Validation errors per field * Average time per form and per field * Desktop / tablet / mobile breakdown (optional) * Trends per day, week or month #### Notable fields, computed locally The dashboard flags problem fields with plain-language conclusions such as _“Field‘ phone-number’ causes 24% of all form abandonment.”_ These insights come from fixed, deterministic rules computed on your own server — no external AI service, no data leaves your site. #### Supported form plugins * **Contact Form 7** * **Elementor Forms** (Elementor Pro) Active form plugins are detected automatically; nothing breaks when one is missing. The integration layer is prepared for more form plugins (WPForms, Gravity Forms, Fluent Forms, Formidable Forms, Ninja Forms) in future releases. #### Privacy by design * **Never stored:** names, email addresses, phone numbers, IP addresses, form field values, cookies, raw user agents. * **Anonymous sessions:** a random identifier per form per page view, generated in the browser, never linked to a person. * **Retention you control:** 7, 30, 90, 180 or 365 days — older data is deleted automatically every day. * **Do Not Track / Global Privacy Control:** respected in the browser _and_ enforced again on the server (enabled by default). * **Exclusions:** keep administrators (default) and optionally all logged-in users out of the statistics. * **Clean uninstall:** data is kept by default so you can reinstall; opt in to delete everything on uninstall. * **WordPress privacy tools:** suggested privacy-policy text and a personal-data eraser are registered. #### Built for performance * One small dependency-free tracking script (~4 KB gzipped), loaded only when tracking is active and a supported form plugin is present. * Events are batched and sent via `sendBeacon`/`fetch keepalive` — no request storm, nothing blocking the page. * Own database tables with proper indexes; dashboard statistics are cached. * The public tracking endpoint is hardened: rate limiting, event allowlist, batch and payload size caps, strict validation. Built by [Dreamfox](https://dreamfoxmedia.com). ## Installation 1. Upload the plugin files to `/wp-content/plugins/dreamfox-form-analytics`, or install through the WordPress plugins screen. 2. Activate the plugin through the ‘Plugins’ screen. 3. Visit a page containing a Contact Form 7 or Elementor form — tracking starts immediately. 4. Open **Dreamfox Analytics** in the admin menu to watch the funnel fill up. 5. Review **Dreamfox Analytics Settings** for retention, Do Not Track and exclusion options. ## FAQ ### Does this plugin store what visitors type into my forms? No, never. The tracker only records _that_ a field was focused, completed or produced a validation error — identified by the field’s technical name — plus timing. Field contents never leave the browser, and the server-side validator actively strips anything that looks like content before storing events. ### Is it GDPR-friendly? Do I need a cookie banner for it? The plugin uses no cookies and no persistent identifiers, stores no personal data, and respects Do Not Track / Global Privacy Control out of the box. Suggested privacy- policy text is provided under Settings Privacy in WordPress. Whether a consent banner is required for your site remains your decision — but this plugin was built to make anonymous analytics possible. ### Which form plugins are supported? Contact Form 7 and Elementor Forms (Elementor Pro) in this version. The plugin detects them automatically and causes no errors when they are absent. More integrations are planned. ### How is “abandoned” defined? A visitor started interacting with the form (focused or filled a field) but left the page without a successful submission. The last field they touched gets the drop- off attribution — that’s how the per-field drop-off table is built. ### What is the difference between form_submit and a successful submission? A submit attempt that fails validation is not a successful submission. Completion and conversion rates count confirmed successes only (e.g. Contact Form 7’s “mail sent” event). ### Does it slow down my site? The tracker is a single small vanilla-JS file, loaded only when needed. Events are batched (at most one request per ~5 seconds per page) and sent with `sendBeacon` on page exit so nothing blocks navigation. ### Can I delete all data when removing the plugin? Yes. Enable _“Delete all analytics data when the plugin is uninstalled”_ under Settings Privacy, then delete the plugin. Without that opt-in, deactivating or deleting keeps your data for a later reinstall. ### Who can see the analytics? Users with the `dffa_view_analytics` capability (administrators by default). Settings require `dffa_manage_settings`. Both capabilities can be granted to other roles with any role editor. ## Reviews There are no reviews for this plugin. ## Contributors & Developers “Dreamfox Form Analytics” is open source software. The following people have contributed to this plugin. Contributors * [ dreamfox ](https://profiles.wordpress.org/dreamfox/) [Translate “Dreamfox Form Analytics” into your language.](https://translate.wordpress.org/projects/wp-plugins/dreamfox-form-analytics) ### Interested in development? [Browse the code](https://plugins.trac.wordpress.org/browser/dreamfox-form-analytics/), check out the [SVN repository](https://plugins.svn.wordpress.org/dreamfox-form-analytics/), or subscribe to the [development log](https://plugins.trac.wordpress.org/log/dreamfox-form-analytics/) by [RSS](https://plugins.trac.wordpress.org/log/dreamfox-form-analytics/?limit=100&mode=stop_on_copy&format=rss). ## Changelog #### 1.0.1 * Fixed a bug where per-field drop-off attribution and the “orphaned event” cleanup step could fail on hosts running the WordPress SQLite Database Integration drop- in instead of MySQL/MariaDB, due to MySQL-only SQL syntax. * Hardened all database queries against a WordPress.org Plugin Check security finding( table names are now passed through `%i` identifier placeholders instead of being interpolated into the SQL string) — no functional change, all values were already hardcoded constants. #### 1.0.0 * Initial release. * Funnel tracking (views, starts, field progression, validation errors, abandonment, submissions) for Contact Form 7 and Elementor Forms. * Privacy-first tracker: cookieless, anonymous, DNT/GPC-aware, no field values ever stored. * Admin dashboard with trend charts, forms overview, form detail with per-field statistics and deterministic “notable fields” insights. * Configurable retention (7–365 days) with daily cleanup, WordPress privacy-tools integration, hardened REST tracking endpoint. ## Meta * Version **1.0.1** * Last updated **2 days ago** * Active installations **Fewer than 10** * WordPress version ** 6.5 or higher ** * Tested up to **7.0.4** * PHP version ** 8.1 or higher ** * Tags * [contact form 7](https://wordpress.org/plugins/tags/contact-form-7/)[conversion](https://wordpress.org/plugins/tags/conversion/) [elementor forms](https://wordpress.org/plugins/tags/elementor-forms/)[form analytics](https://wordpress.org/plugins/tags/form-analytics/) [funnel](https://wordpress.org/plugins/tags/funnel/) * [Advanced View](https://wordpress.org/plugins/dreamfox-form-analytics/advanced/) ## Ratings No reviews have been submitted yet. [Your review](https://wordpress.org/support/plugin/dreamfox-form-analytics/reviews/#new-post) [See all reviews](https://wordpress.org/support/plugin/dreamfox-form-analytics/reviews/) ## Contributors * [ dreamfox ](https://profiles.wordpress.org/dreamfox/) ## Support Got something to say? Need help? [View support forum](https://wordpress.org/support/plugin/dreamfox-form-analytics/)