This plugin hasn’t been tested with the latest 3 major releases of WordPress. It may no longer be maintained or supported and may have compatibility issues when used with more recent versions of WordPress.

Demographic data in Google Analytics


This plugin adds the required javascript for the UserReport-service which will enable you to transfer background information about your visitors to google analytics.

‘Demographic data in Google Analytics’ supports transferring up to 5 custom variables into google analytics. The google analytics custom variables can contain information such as: Gender, Age, Education and much more. The demographic data transferred to google analytics is collected using the free UserReport service.

This plugin does not provide the tracking code for Google Analytics. For that you will need to use a plugin like Google Analytics for WordPress.

For more information, visit the google analytics app gallery post Get demographic data in Google Analytics with UserReport where you can learn more about the service

Or visit the WordPress plugin homepage on UserReport


  • Screenshot of the custom variables in Google Analytics.
  • Screenshot of the custom variables in Google Analytics.
  • Screenshot of the basic settings panel for this plugin.


This section describes how to install the plugin:

  1. Upload the ‘’ file to the /wp-content/plugins/ directory.
  2. Unzip the ‘’ which will create the folder to the directory /wp-content/plugins/DGA
  3. Activate the plugin through the ‘Plugins’ menu in WordPress
  4. Configure the plugin through ‘DGA (UserReport)’ submenu in the the ‘Settings’ section of the WordPress administrator menu
  5. Add your UserReport code snippet
  6. Save

In other words, just follow the standard WordPress installation method


Where can I find the Userreport code snippet?

Login to and go to settings. Select Website-details and copy-paste the snippet from here

Can I get any support using this plugin?

Yes, we have created a support forum to help answers any questions relating to this plugin

Click here to go to our WordPress Plugin support forum


February 7, 2017
It does exactly what it says it does. It provides you with an easy way to insert your Userreport javascript into your WordPress site without having to edit php files.
Read all 1 review

Contributors & Developers

“Demographic data in Google Analytics” is open source software. The following people have contributed to this plugin.



version 1.0.0

  • First released version

version 1.0.3

  • Fixed versionen screwup – 1.0.0 was referred to as 1.0.2

version 1.0.4

  • Fixed problem with header-conflict appearing at some installations. Script is moved to footer before + script is automatically disabled when logged into WordPress.

= version 1.0.6
* Removed unicode BOM character that caused some problems.