Title: Convert to AVIF and Optimise
Author: Bicknell Digital
Published: <strong>November 12, 2025</strong>
Last modified: November 12, 2025

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# Convert to AVIF and Optimise

 By [Bicknell Digital](https://profiles.wordpress.org/bicknelldigital/)

[Download](https://downloads.wordpress.org/plugin/convert-to-avif-and-optimise.1.0.0.zip)

 * [Details](https://wordpress.org/plugins/convert-to-avif-and-optimise/#description)
 * [Reviews](https://wordpress.org/plugins/convert-to-avif-and-optimise/#reviews)
 *  [Installation](https://wordpress.org/plugins/convert-to-avif-and-optimise/#installation)
 * [Development](https://wordpress.org/plugins/convert-to-avif-and-optimise/#developers)

 [Support](https://wordpress.org/support/plugin/convert-to-avif-and-optimise/)

## Description

Convert to AVIF and Optimise automatically converts media library images to AVIF,
stripping metadata, keeping your original uploads alongside the new files and updating
all of your content to reference the optimised versions. The plugin keeps featured
images, site logos, page builders, widgets and other stored URLs aligned with the
converted image paths.

#### Key features

 * Automatic optimisation of newly uploaded JPEG, PNG and WebP files into AVIF.
 * Bulk optimisation tool that updates every post, page, featured image and option
   referencing your media.
 * Adjustable quality target so you can choose the balance between fidelity and 
   file size.
 * Optional metadata stripping and original files retained beside the AVIF copies
   to keep your workflow flexible.
 * British English interface copy to keep everything consistent for UK sites.

## Installation

 1. Upload the plugin files to the `/wp-content/plugins/convert-to-avif-and-optimise`
    directory, or install the plugin through the WordPress Plugins screen directly.
 2. Activate the plugin through the ‘Plugins’ screen in WordPress.
 3. Visit **Settings  Convert to AVIF & Optimise** to configure the optimisation behaviour.
 4. Use the **Bulk optimisation** tab to convert your existing media library items.

## FAQ

### Will my original files be preserved?

Yes. The plugin leaves your original upload untouched and saves the AVIF version
alongside it, updating WordPress to use the optimised copy. If you ever want to 
revert, simply change the URL or re-select the original image in your content.

### Does the plugin update page builders and theme settings?

The bulk optimiser scans post content, excerpts, post meta and the options table
so URLs saved by page builders, featured images, theme customiser settings and similar
locations will be kept aligned with the new AVIF file.

### How does quality work?

Set your preferred quality level between 10 (smallest files) and 100 (highest fidelity).
The default value of 82 matches a balanced preset used by many image optimisation
tools.

### Where can I get help?

Email avifcao@bicknell.uk for support.

## Reviews

![](https://secure.gravatar.com/avatar/c5a5c374a7b759036099a4c19dd1d336f6cf0c87af13d932f1d2b7b1c09edb30?
s=60&d=retro&r=g)

### 󠀁[No AVIF images in my website](https://wordpress.org/support/topic/no-avif-images-in-my-website/)󠁿

 [momo-fr](https://profiles.wordpress.org/momo-fr/) February 18, 2026 1 reply

Hi, I try the plugin, I have made a bulk optimization but nothing change, all images
are in jpg. I try to upload an image and no AVIF version available.

 [ Read all 1 review ](https://wordpress.org/support/plugin/convert-to-avif-and-optimise/reviews/)

## Contributors & Developers

“Convert to AVIF and Optimise” is open source software. The following people have
contributed to this plugin.

Contributors

 *   [ Bicknell Digital ](https://profiles.wordpress.org/bicknelldigital/)

[Translate “Convert to AVIF and Optimise” into your language.](https://translate.wordpress.org/projects/wp-plugins/convert-to-avif-and-optimise)

### Interested in development?

[Browse the code](https://plugins.trac.wordpress.org/browser/convert-to-avif-and-optimise/),
check out the [SVN repository](https://plugins.svn.wordpress.org/convert-to-avif-and-optimise/),
or subscribe to the [development log](https://plugins.trac.wordpress.org/log/convert-to-avif-and-optimise/)
by [RSS](https://plugins.trac.wordpress.org/log/convert-to-avif-and-optimise/?limit=100&mode=stop_on_copy&format=rss).

## Changelog

#### 1.0.0

 * Initial public release including the settings page, bulk optimiser with reference
   updates and metadata management.

## Meta

 *  Version **1.0.0**
 *  Last updated **8 months ago**
 *  Active installations **10+**
 *  WordPress version ** 6.0 or higher **
 *  Tested up to **6.8.5**
 *  PHP version ** 7.4 or higher **
 * Tags
 * [AVIF](https://wordpress.org/plugins/tags/avif/)[images](https://wordpress.org/plugins/tags/images/)
   [optimisation](https://wordpress.org/plugins/tags/optimisation/)[performance](https://wordpress.org/plugins/tags/performance/)
 *  [Advanced View](https://wordpress.org/plugins/convert-to-avif-and-optimise/advanced/)

## Ratings

 1 out of 5 stars.

 *  [  0 5-star reviews     ](https://wordpress.org/support/plugin/convert-to-avif-and-optimise/reviews/?filter=5)
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 *  [  0 2-star reviews     ](https://wordpress.org/support/plugin/convert-to-avif-and-optimise/reviews/?filter=2)
 *  [  1 1-star review     ](https://wordpress.org/support/plugin/convert-to-avif-and-optimise/reviews/?filter=1)

[Your review](https://wordpress.org/support/plugin/convert-to-avif-and-optimise/reviews/#new-post)

[See all reviews](https://wordpress.org/support/plugin/convert-to-avif-and-optimise/reviews/)

## Contributors

 *   [ Bicknell Digital ](https://profiles.wordpress.org/bicknelldigital/)

## Support

Got something to say? Need help?

 [View support forum](https://wordpress.org/support/plugin/convert-to-avif-and-optimise/)

## Donate

Would you like to support the advancement of this plugin?

 [ Donate to this plugin ](https://adam.bicknell.uk/)