Title: Conversion Relay Author: Jean Galea Published: August 3, 2026 Last modified: August 3, 2026 --- Search plugins ![](https://ps.w.org/conversion-relay/assets/banner-772x250.png?rev=3633284) ![](https://ps.w.org/conversion-relay/assets/icon-256x256.png?rev=3633284) # Conversion Relay By [Jean Galea](https://profiles.wordpress.org/jeangalea/) [Download](https://downloads.wordpress.org/plugin/conversion-relay.0.2.0.zip) * [Details](https://wordpress.org/plugins/conversion-relay/#description) * [Reviews](https://wordpress.org/plugins/conversion-relay/#reviews) * [Installation](https://wordpress.org/plugins/conversion-relay/#installation) * [Development](https://wordpress.org/plugins/conversion-relay/#developers) [Support](https://wordpress.org/support/plugin/conversion-relay/) ## Description Conversion Relay connects the plugins you already run to the analytics and advertising platforms you report on, without a tag manager and without pasting snippets into your theme. Every tracked action becomes one normalized event that is routed to each platform you enable. Server-side delivery is durable and retried in the background, so a slow request never blocks checkout. Client-side pixels are fired reliably even when a conversion finishes on a later page, such as a payment-gateway return. Nothing is sent anywhere until you enable a destination and enter its credentials. **Sources** (auto-detected when the plugin is active): * Ecommerce: WooCommerce, Easy Digital Downloads, WP Simple Pay, Download Monitor * Forms: Gravity Forms, WPForms, Fluent Forms, Ninja Forms, Contact Form 7, Formidable, Forminator, Elementor Forms, JetFormBuilder, Kadence, SureForms, Everest Forms, HappyForms, WeForms, WS Form, Kali Forms * Memberships and courses: MemberPress, Paid Memberships Pro, Restrict Content Pro, Ultimate Member, Simple Membership, LearnDash, LifterLMS, Tutor LMS * Email and CRM: FluentCRM, Groundhogg, MailPoet, Mailster, Mailchimp for WordPress, The Newsletter Plugin, FunnelKit Automations * Donations and affiliates: GiveWP, Charitable, AffiliateWP, SliceWP, Solid Affiliate, FluentAffiliate * Builders and booking: Elementor, Divi, Bricks, Breakdance, Oxygen, Beaver Builder, LatePoint, FluentBooking * WordPress core: site search, login, registration **Destinations:** * Analytics: Google Analytics 4 (client and Measurement Protocol), Plausible, Fathom, Umami, PostHog, Matomo, Simple Analytics, Pirsch, Swetrix, Rybbit, Beam, TinyAnalytics, GoSquared, Usermaven, UserBird, Wide Angle, Koko Analytics, Vireo Analytics * Behaviour: Microsoft Clarity, Hotjar * Advertising: Meta (Pixel and Conversions API), Google Ads, Microsoft Ads, TikTok Ads, Pinterest Ads, Reddit Ads, LinkedIn Ads, X (Twitter) Ads * Google Tag Manager, and any endpoint via a generic Webhook New sources and destinations register through simple filters, so the list grows without touching the core. ### Privacy Advertising destinations default to denied until consent is granted. The plugin honors Do Not Track and exposes a `wpch_consent` filter so a consent-management platform can decide per event and category. Enhanced conversions (hashing and sending first-party customer data) are opt-in and off by default. ### External services This plugin sends conversion data to third-party analytics and advertising platforms. A platform is contacted only after you enable that destination and enter its credentials on Settings Conversion Relay. No destination is enabled by default, and disabling one stops all traffic to it. For every enabled destination, each tracked conversion sends: the event name (for example purchase, form submission, registration), the order or entity ID used for deduplication, order value and currency, cart or line items where the platform supports them, the page URL and referrer, a timestamp, the visitor’s IP address and user agent, and any first-party click or analytics identifiers present in cookies or the URL (`_ga`, `_fbp`, `_fbc`, `gclid`, `wbraid`, gbraid). If you switch on enhanced conversions (off by default), customer email, phone and name are SHA-256 hashed before sending. Plain-text customer details are never transmitted. Google (Google Analytics 4, Google Ads, Google Tag Manager) Events are sent to the GA4 Measurement Protocol at google-analytics.com from your server, and the ` gtag.js` or `gtm.js` script is loaded from googletagmanager.com in the visitor’s browser to fire client-side conversions. Terms of service: https://policies.google. com/terms Privacy policy: https://policies.google.com/privacy Meta (Facebook and Instagram Ads) Conversions are sent to the Meta Conversions API at graph.facebook.com from your server, and the Meta Pixel is loaded from connect. facebook.net in the visitor’s browser. Terms of service: https://www.facebook.com/ legal/terms Privacy policy: https://www.facebook.com/privacy/policy/ Microsoft (Microsoft Advertising and Clarity) Conversions are sent through the UET tag loaded from bat.bing.com, and Clarity events through the tag loaded from clarity.ms, both in the visitor’s browser. Microsoft Advertising agreement: https:// about.ads.microsoft.com/en-us/resources/policies/microsoft-advertising-agreement Clarity terms: https://clarity.microsoft.com/terms Privacy statement: https://www. microsoft.com/en-us/privacy/privacystatement TikTok Ads Conversions are sent to the TikTok Events API at business-api.tiktok. com from your server. Business products terms: https://ads.tiktok.com/i18n/official/ policy/business-products-terms Privacy policy: https://www.tiktok.com/legal/page/ global/privacy-policy/en Pinterest Ads Conversions are sent to the Pinterest Conversions API at api.pinterest. com from your server. Terms of service: https://business.pinterest.com/business- terms-of-service/ Privacy policy: https://policy.pinterest.com/en/privacy-policy Reddit Ads Conversions are sent to the Reddit Conversions API at ads-api.reddit. com from your server. Advertising services agreement: https://business.reddithelp. com/s/article/Reddit-Advertising-Services-Agreement Privacy policy: https://www. reddit.com/policies/privacy-policy LinkedIn Ads Conversions are sent to the LinkedIn Conversions API at api.linkedin. com from your server. Ads agreement: https://www.linkedin.com/legal/sas-terms Privacy policy: https://www.linkedin.com/legal/privacy-policy X (Twitter) Ads Conversions are fired through the X website tag loaded from static. ads-twitter.com in the visitor’s browser. Ads terms: https://legal.x.com/ads-terms. html Privacy policy: https://x.com/en/privacy Hotjar Events are sent through the Hotjar script loaded from static.hotjar.com in the visitor’s browser. Terms of service: https://www.hotjar.com/legal/policies/ terms-of-service/ Privacy policy: https://www.hotjar.com/legal/policies/privacy/ Plausible Analytics Events are sent from your server to plausible.io, or to the self-hosted address you enter. Terms: https://plausible.io/terms Privacy policy: https://plausible.io/privacy PostHog Events are sent from your server to the PostHog host you enter, us.i.posthog. com by default. Terms: https://posthog.com/terms Privacy policy: https://posthog. com/privacy Umami Events are sent from your server to the Umami host you enter, cloud.umami. is by default. Terms: https://umami.is/terms Privacy policy: https://umami.is/privacy Matomo Events are sent from your server to the Matomo address you enter, which is your own instance or Matomo Cloud. Cloud terms: https://matomo.org/matomo-cloud- terms-of-service/ Privacy policy: https://matomo.org/privacy-policy/ Webhook If you enable the Webhook destination, the full normalized event is POSTed as JSON to the URL you enter. You control that endpoint and the terms that apply to it. Fathom, Simple Analytics, Pirsch, Swetrix, Rybbit, Beam, TinyAnalytics, GoSquared, Usermaven, UserBird, Wide Angle and Koko Analytics are fired through the tracking script those services already install on your site. Conversion Relay calls the script that is present in the page and opens no connection of its own. Vireo Analytics is written to locally, with no external request. ## Screenshots [⌊Destinations — connect analytics and ad platforms with no code.⌉⌊Destinations — connect analytics and ad platforms with no code.⌉[ Destinations — connect analytics and ad platforms with no code. [⌊Sources — toggle which plugins to track and choose server, client, or both.⌉⌊Sources— toggle which plugins to track and choose server, client, or both.⌉[ Sources — toggle which plugins to track and choose server, client, or both. [⌊Status — a live log of every delivery attempt, with retries and failures.⌉⌊Status— a live log of every delivery attempt, with retries and failures.⌉[ Status — a live log of every delivery attempt, with retries and failures. [⌊Consent — analytics and advertising consent defaults, with Do Not Track.⌉⌊Consent— analytics and advertising consent defaults, with Do Not Track.⌉[ Consent — analytics and advertising consent defaults, with Do Not Track. ## Installation 1. Upload the plugin to `/wp-content/plugins/` or install it from the Plugins screen in WordPress. 2. Activate it. 3. Go to Settings Conversion Relay, connect the destinations you use, and toggle which sources to track. ## FAQ ### Does this need a tag manager? No. Events are wired directly from your plugins to each platform. ### Will server-side tracking slow down my checkout? No. Server-side delivery runs in the background with retries, so the request that completes a sale is never held up waiting on an analytics or ad platform. ### Where do delivery errors show up? Settings Conversion Relay Status lists recent delivery attempts, including failures and retries. `wp conversion-hub status` shows the same from WP-CLI. ### Can I add a platform that isn’t listed? Yes. Register your own source or destination with `wpch_register_source` / wpch_register_destination— no core changes needed. ## Reviews There are no reviews for this plugin. ## Contributors & Developers “Conversion Relay” is open source software. The following people have contributed to this plugin. Contributors * [ Jean Galea ](https://profiles.wordpress.org/jeangalea/) [Translate “Conversion Relay” into your language.](https://translate.wordpress.org/projects/wp-plugins/conversion-relay) ### Interested in development? [Browse the code](https://plugins.trac.wordpress.org/browser/conversion-relay/), check out the [SVN repository](https://plugins.svn.wordpress.org/conversion-relay/), or subscribe to the [development log](https://plugins.trac.wordpress.org/log/conversion-relay/) by [RSS](https://plugins.trac.wordpress.org/log/conversion-relay/?limit=100&mode=stop_on_copy&format=rss). ## Changelog #### 0.2.0 * Every destination is now available to every user, with no license checks. * Documented all external services in the readme. #### 0.1.0 * Initial release: event hub with durable async delivery, ten sources, and twelve destinations across analytics and advertising. ## Meta * Version **0.2.0** * Last updated **11 hours ago** * Active installations **Fewer than 10** * WordPress version ** 6.2 or higher ** * Tested up to **7.0.2** * PHP version ** 7.4 or higher ** * Tags * [analytics](https://wordpress.org/plugins/tags/analytics/)[conversion tracking](https://wordpress.org/plugins/tags/conversion-tracking/) [google analytics](https://wordpress.org/plugins/tags/google-analytics/)[Meta Pixel](https://wordpress.org/plugins/tags/meta-pixel/) [woocommerce](https://wordpress.org/plugins/tags/woocommerce/) * [Advanced View](https://wordpress.org/plugins/conversion-relay/advanced/) ## Ratings No reviews have been submitted yet. [Your review](https://wordpress.org/support/plugin/conversion-relay/reviews/#new-post) [See all reviews](https://wordpress.org/support/plugin/conversion-relay/reviews/) ## Contributors * [ Jean Galea ](https://profiles.wordpress.org/jeangalea/) ## Support Got something to say? Need help? [View support forum](https://wordpress.org/support/plugin/conversion-relay/)