Title: Carticy Conversion Tracking with GA4, Google Ads, and Meta Pixel for WooCommerce
Author: carticy
Published: <strong>July 6, 2026</strong>
Last modified: July 6, 2026

---

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# Carticy Conversion Tracking with GA4, Google Ads, and Meta Pixel for WooCommerce

 By [carticy](https://profiles.wordpress.org/carticy/)

[Download](https://downloads.wordpress.org/plugin/carticy-conversions-for-woocommerce.1.0.0.zip)

 * [Details](https://wordpress.org/plugins/carticy-conversions-for-woocommerce/#description)
 * [Reviews](https://wordpress.org/plugins/carticy-conversions-for-woocommerce/#reviews)
 *  [Installation](https://wordpress.org/plugins/carticy-conversions-for-woocommerce/#installation)
 * [Development](https://wordpress.org/plugins/carticy-conversions-for-woocommerce/#developers)

 [Support](https://wordpress.org/support/plugin/carticy-conversions-for-woocommerce/)

## Description

Carticy Conversions for WooCommerce tracks purchases from WooCommerce’s authoritative
order-paid signals (`woocommerce_payment_complete` plus paid-status fallbacks), 
so conversions are recorded even when a customer never returns from an off-site 
payment gateway. Classic, shortcode, and block (Store API) checkout are all supported.

The free plugin includes:

 * Client-side GA4, Google Ads, and Meta Pixel tracking from merchant-supplied IDs(
   direct tag injection, or an optional GTM dataLayer mode with a generated import
   container).
 * Purchase events deduplicated by order id across every layer (`transaction_id`
   for GA4, `eventID` for Meta), plus add-to-cart and begin-checkout events.
 * Consent-respecting behavior out of the box: multi-source consent intake (WP Consent
   API, Google Consent Mode v2, common CMP cookies, a first-party hook), a tri-state
   consent record stored per order, and default-deny before any tag loads.
 * Duplicate-tag detection so an existing GA4/Pixel/GTM setup is never silently 
   double-fired.
 * WordPress privacy tooling: personal data exporter and eraser coverage, configurable
   IP anonymization, and a data retention window.

Server-side delivery – Meta Conversions API and GA4 Measurement Protocol with retries,
refund and subscription-renewal events – is part of the Pro build and is excluded
from the WordPress.org package.

This plugin does not make your store GDPR compliant by itself; it is consent-gated
and ships GDPR tooling, while compliance remains the store’s responsibility.

### Source Code

This plugin ships entirely in human-readable form. None of its code is minified 
or obfuscated, so the files included in the download are the source.

### Third-Party Services

This plugin integrates with the following services when the merchant configures 
them. No data is sent to any service before the merchant supplies that service’s
IDs and the visitor’s stored consent allows it:

**Google Analytics, Google Ads, and Google Tag Manager**
 * Service URLs: https://
analytics.google.com/, https://ads.google.com/, https://tagmanager.google.com/ *
Used for: conversion measurement and ecommerce event tracking when the merchant 
configures Google destinations. * Data sent: ecommerce event data such as order 
ID, value, currency, item data, and consent-gated identifiers when the related feature
is implemented and configured. * Terms: https://policies.google.com/terms * Privacy
Policy: https://policies.google.com/privacy

**Meta Pixel**
 * Service URL: https://www.facebook.com/business/tools/meta-pixel*
Used for: Meta advertising conversion measurement when the merchant configures Meta
destinations. Server-side Meta Conversions API delivery is part of the Pro build
and is not included in this package. * Data sent: ecommerce event data such as order
ID, value, currency, item data, and consent-gated identifiers when the related feature
is implemented and configured. * Terms: https://www.facebook.com/legal/terms * Privacy
Policy: https://www.facebook.com/privacy/policy/

**Freemius**
 * Service URL: https://freemius.com/ * Used for: licensing, upgrade
handling, and opt-in software usage services. * Data sent: only data covered by 
the Freemius SDK permission and opt-in flow. * Terms: https://freemius.com/terms/*
Privacy Policy: https://freemius.com/privacy/

## Screenshots

[⌊Guided setup in about two minutes. No developer needed, and the plugin handles
Tag Manager for you.⌉⌊Guided setup in about two minutes. No developer needed, and
the plugin handles Tag Manager for you.⌉[

Guided setup in about two minutes. No developer needed, and the plugin handles Tag
Manager for you.

[⌊Choose what you track: GA4 analytics, Google Ads conversions, and the Meta Pixel.⌉⌊
Choose what you track: GA4 analytics, Google Ads conversions, and the Meta Pixel
.⌉[

Choose what you track: GA4 analytics, Google Ads conversions, and the Meta Pixel.

[⌊Paste your IDs with an inline "Where do I find this?" walkthrough and real screenshots
for every field.⌉⌊Paste your IDs with an inline "Where do I find this?" walkthrough
and real screenshots for every field.⌉[

Paste your IDs with an inline “Where do I find this?” walkthrough and real screenshots
for every field.

[⌊Consent-aware by design. Pick your store's consent posture, and nothing is sent
to Google or Meta without permission.⌉⌊Consent-aware by design. Pick your store's
consent posture, and nothing is sent to Google or Meta without permission.⌉[

Consent-aware by design. Pick your store’s consent posture, and nothing is sent 
to Google or Meta without permission.

[⌊Honest verification: setup only completes when a real purchase is tracked, never
a hardcoded green check.⌉⌊Honest verification: setup only completes when a real 
purchase is tracked, never a hardcoded green check.⌉[

Honest verification: setup only completes when a real purchase is tracked, never
a hardcoded green check.

[⌊The Home dashboard shows measured tracking health, per-platform status, and the
payment-gateway accuracy check.⌉⌊The Home dashboard shows measured tracking health,
per-platform status, and the payment-gateway accuracy check.⌉[

The Home dashboard shows measured tracking health, per-platform status, and the 
payment-gateway accuracy check.

[⌊Server-side tracking (Pro): Meta Conversions API and GA4 Measurement Protocol 
fire from your server, deduplicated by order ID.⌉⌊Server-side tracking (Pro): Meta
Conversions API and GA4 Measurement Protocol fire from your server, deduplicated
by order ID.⌉[

Server-side tracking (Pro): Meta Conversions API and GA4 Measurement Protocol fire
from your server, deduplicated by order ID.

## Installation

 1. Upload the plugin files to `/wp-content/plugins/carticy-conversions-for-woocommerce/`.
 2. Activate the plugin through the Plugins menu in WordPress.
 3. Make sure WooCommerce is active.
 4. Add your GA4 Measurement ID, Google Ads conversion ID/label, or Meta Pixel ID to
    enable tracking. No events are sent before you configure a destination.

## FAQ

### Does this version send tracking events?

Yes – once you configure at least one destination (GA4, Google Ads, or Meta Pixel)
with your own IDs. Nothing is sent before a destination is configured, and events
respect the visitor’s stored consent.

### Does the WordPress.org package include Pro server-side providers?

No. Premium server-side provider implementation paths are excluded from the WordPress.
org artifact.

### Does the plugin make outbound HTTP requests on activation?

No. The plugin does not contact Google, Meta, or Carticy on activation. Google/Meta
requests happen only after you configure the matching destination and the visitor’s
consent allows them. Freemius may be loaded for licensing and upgrade handling according
to its WordPress.org-compliant opt-in flow when the SDK is present.

### Does it work with the block (Store API) checkout?

Yes. Purchases are tracked from WooCommerce’s server-side order-paid hooks, which
fire identically for classic, shortcode, and block checkout.

## Reviews

There are no reviews for this plugin.

## Contributors & Developers

“Carticy Conversion Tracking with GA4, Google Ads, and Meta Pixel for WooCommerce”
is open source software. The following people have contributed to this plugin.

Contributors

 *   [ carticy ](https://profiles.wordpress.org/carticy/)
 *   [ Ali Khallad ](https://profiles.wordpress.org/alikhallad/)

[Translate “Carticy Conversion Tracking with GA4, Google Ads, and Meta Pixel for WooCommerce” into your language.](https://translate.wordpress.org/projects/wp-plugins/carticy-conversions-for-woocommerce)

### Interested in development?

[Browse the code](https://plugins.trac.wordpress.org/browser/carticy-conversions-for-woocommerce/),
check out the [SVN repository](https://plugins.svn.wordpress.org/carticy-conversions-for-woocommerce/),
or subscribe to the [development log](https://plugins.trac.wordpress.org/log/carticy-conversions-for-woocommerce/)
by [RSS](https://plugins.trac.wordpress.org/log/carticy-conversions-for-woocommerce/?limit=100&mode=stop_on_copy&format=rss).

## Changelog

#### 1.0.0

 * Order-paid purchase tracking engine with per-destination idempotency.
 * Client-side GA4, Google Ads, and Meta Pixel tracking (direct and GTM dataLayer
   modes).
 * Multi-source consent intake with per-order tri-state consent records.
 * Identity and attribution capture (client id, click ids, UTM first/last touch).
 * WordPress privacy exporter/eraser, IP anonymization, retention purge.
 * WooCommerce HPOS and cart/checkout block compatibility.

## Meta

 *  Version **1.0.0**
 *  Last updated **1 day ago**
 *  Active installations **Fewer than 10**
 *  WordPress version ** 6.0 or higher **
 *  Tested up to **7.0**
 *  PHP version ** 8.0 or higher **
 * Tags
 * [conversion tracking](https://wordpress.org/plugins/tags/conversion-tracking/)
   [google ads](https://wordpress.org/plugins/tags/google-ads/)[google analytics](https://wordpress.org/plugins/tags/google-analytics/)
   [Meta Pixel](https://wordpress.org/plugins/tags/meta-pixel/)[woocommerce](https://wordpress.org/plugins/tags/woocommerce/)
 *  [Advanced View](https://wordpress.org/plugins/carticy-conversions-for-woocommerce/advanced/)

## Ratings

No reviews have been submitted yet.

[Your review](https://wordpress.org/support/plugin/carticy-conversions-for-woocommerce/reviews/#new-post)

[See all reviews](https://wordpress.org/support/plugin/carticy-conversions-for-woocommerce/reviews/)

## Contributors

 *   [ carticy ](https://profiles.wordpress.org/carticy/)
 *   [ Ali Khallad ](https://profiles.wordpress.org/alikhallad/)

## Support

Got something to say? Need help?

 [View support forum](https://wordpress.org/support/plugin/carticy-conversions-for-woocommerce/)

## Donate

Would you like to support the advancement of this plugin?

 [ Donate to this plugin ](https://alikhallad.com/donations/donation-form/)