Title: BIG-FLYTX by MAS
Author: makeanythingsimple
Published: <strong>July 13, 2026</strong>
Last modified: July 13, 2026

---

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# BIG-FLYTX by MAS

 By [makeanythingsimple](https://profiles.wordpress.org/makeanythingsimple/)

[Download](https://downloads.wordpress.org/plugin/big-flytx-by-mas.1.0.20.zip)

 * [Details](https://wordpress.org/plugins/big-flytx-by-mas/#description)
 * [Reviews](https://wordpress.org/plugins/big-flytx-by-mas/#reviews)
 *  [Installation](https://wordpress.org/plugins/big-flytx-by-mas/#installation)
 * [Development](https://wordpress.org/plugins/big-flytx-by-mas/#developers)

 [Support](https://wordpress.org/support/plugin/big-flytx-by-mas/)

## Description

BIG-FLYTX by MAS captures first-party visitor, customer, lead, ecommerce, and conversion
events, stores them in plugin-owned database tables, pushes events to dataLayer,
and can send mapped events to enabled browser/server destinations.

Supported destination families include Meta/Facebook/Instagram, Google/GA4/GTM/Google
Ads/YouTube, Microsoft/Bing UET, TikTok/Telegram, LinkedIn, Pinterest, Snapchat,
X/Twitter, Reddit, Quora, and custom server relays.

The plugin uses normalized internal event names and maps them to destination-specific
event names for Meta, GA4, TikTok and other ad/social platforms.

By default, the plugin is installed in paused mode. A site administrator must review
the disclosures, explicitly authorize tracking, enable BIG-FLYTX, and enable each
desired destination. No visitor event is collected or transmitted merely by installing
or activating the plugin.

### Data Collection & Privacy

The plugin is paused after activation and does not collect or transmit visitor events
until a site administrator enables it.

Tracking starts only after an administrator gives explicit opt-in authorization 
in BIG-FLYTX settings and enables the plugin. The administrator can choose Site-
owner managed mode, where the site owner handles required visitor notices or consent
through the site’s own policy/CMP, or Strict visitor gate mode, where BIG-FLYTX 
also waits for a `bftx_consent=granted` cookie or the documented `bftx_mas_tracking_consent_granted`
filter. BIG-FLYTX does not display its own consent banner.

When consent has been granted, the plugin can collect visitor IDs, URLs, referrers,
UTM parameters, advertising click IDs, browser/user-agent hashes, IP-address hashes,
ecommerce event data, product/order data, and safe lead/customer fields such as 
name, email, and phone when those fields are supplied through forms or commerce 
transactions.

Raw personally identifiable information storage is disabled by default. Site owners
can enable raw name/email/phone storage only when their privacy policy and consent
process permit it. Hashes may be stored for matching and deduplication.

The plugin includes explicit administrator opt-in, an optional strict visitor-consent
gate, Do Not Track support, raw-PII controls, administrator masking, configurable
retention, delivery-log retention, WordPress personal-data export/erase support,
and optional uninstall deletion.

### External Services

No third-party service is contacted merely by installing or activating the plugin.
A service is contacted only when all of the following are true: the administrator
explicitly authorizes the disclosed tracking, enables BIG-FLYTX, enables the relevant
integration and delivery mode, and configures the required IDs or credentials. If
Strict visitor gate mode is selected, visitor consent must also be received before
collection or transmission.

Depending on the enabled integration, the plugin may load the provider’s browser
script or send a server-side conversion request. Data can include event name, event
ID, timestamp, page URL, referrer, UTM values, advertising click IDs, product/order
identifiers, items, value, currency, and hashed user identifiers. IP address and
user agent can be sent where required by a configured conversions API. API credentials
are supplied by the site administrator and are not printed into frontend JavaScript.

#### Meta / Facebook / Instagram

Used for Meta Pixel and the Meta Conversions API. Browser scripts are loaded from`
connect.facebook.net`; server events are sent to `graph.facebook.com` only when 
configured.
 Terms: https://www.facebook.com/legal/terms Privacy: https://www.facebook.
com/privacy/policy/

#### Google Analytics, Google Ads, Google Tag Manager, and YouTube-related measurement

Used for GA4/Google Ads browser measurement, Google Tag Manager, and GA4 Measurement
Protocol. Browser scripts are loaded from `googletagmanager.com`; configured server
events are sent to `google-analytics.com`.
 Terms: https://policies.google.com/terms
Privacy: https://policies.google.com/privacy

#### Microsoft Advertising / Bing UET

Used for Microsoft UET browser measurement and an optional administrator-configured
server endpoint. The browser script is loaded from `bat.bing.com`.
 Terms: https://
www.microsoft.com/servicesagreement Privacy: https://privacy.microsoft.com/privacystatement

#### TikTok

Used for TikTok Pixel and TikTok Events API. Browser scripts are loaded from `analytics.
tiktok.com`; configured server events are sent to `business-api.tiktok.com`.
 Terms:
https://www.tiktok.com/legal/terms-of-service Privacy: https://www.tiktok.com/legal/
privacy-policy

#### LinkedIn

Used for LinkedIn Insight Tag and an optional administrator-configured conversions
endpoint. The browser script is loaded from `snap.licdn.com`.
 Terms: https://www.
linkedin.com/legal/user-agreement Privacy: https://www.linkedin.com/legal/privacy-
policy

#### Pinterest

Used for Pinterest Tag and Pinterest Conversions API. Browser scripts are loaded
from `s.pinimg.com`; configured server events are sent to `api.pinterest.com`.
 
Terms: https://policy.pinterest.com/terms-of-service Privacy: https://policy.pinterest.
com/privacy-policy

#### Snapchat

Used for Snap Pixel and the Snapchat Conversions API. Browser scripts are loaded
from `sc-static.net`; configured server events are sent to `tr.snapchat.com`.
 Terms:
https://www.snap.com/terms Privacy: https://values.snap.com/privacy/privacy-policy

#### X / Twitter

Used for the X advertising pixel and an optional administrator-configured server
endpoint. The browser script is loaded from `static.ads-twitter.com`.
 Terms: https://
x.com/en/tos Privacy: https://x.com/en/privacy

#### Reddit

Used for Reddit Pixel and Reddit Conversions API. Browser scripts are loaded from`
redditstatic.com`; configured server events are sent to `ads-api.reddit.com`.
 Terms:
https://redditinc.com/policies/user-agreement Privacy: https://www.reddit.com/policies/
privacy-policy

#### Quora

Used for Quora Pixel browser measurement. The browser script is loaded from `a.quora.
com`.
 Terms: https://www.quora.com/about/tos Privacy: https://www.quora.com/about/
privacy

#### Telegram and custom endpoints

The plugin can send an event to a URL entered by the administrator for Telegram,
Microsoft, LinkedIn, X, licensing, or a general custom relay. BIG-FLYTX does not
provide or hardcode a default vendor-operated endpoint for these options. The site
owner chooses the endpoint and is responsible for documenting that endpoint’s provider,
terms, privacy policy, and transmitted data to site visitors before enabling it.

Authenticated REST webhook requests always require the configured webhook secret(
or an authenticated administrator when no secret is configured) and administrator
tracking authorization. When Strict visitor gate mode is selected, the request must
also include `X-BIG-FLYTX-Consent: granted` or a `consent_granted` value of `true`,`
yes`, `1`, or `granted`.

### Source Code and Build Information

All plugin PHP, CSS, and JavaScript is provided in human-readable form. `assets/
js/frontend.js` is not obfuscated and does not require a build process. A matching
source counterpart is included at `assets/js/src/frontend.js` with build notes in`
assets/js/src/README.txt`. The distributed and source files are intentionally identical.
No npm, webpack, transpiler, minifier, or proprietary build tool is required.

Third-party provider scripts are not bundled in the plugin; they are loaded from
the providers listed above only after explicit administrator authorization and configuration,
and after visitor consent when Strict visitor gate mode is selected.

## Screenshots

[⌊Core Tracking settings and tracking-mode selection.⌉⌊Core Tracking settings and
tracking-mode selection.⌉[

Core Tracking settings and tracking-mode selection.

[⌊Privacy, consent, PII, retention, and uninstall controls.⌉⌊Privacy, consent, PII,
retention, and uninstall controls.⌉[

Privacy, consent, PII, retention, and uninstall controls.

[⌊Universal Event Mapping and production noise-control options.⌉⌊Universal Event
Mapping and production noise-control options.⌉[

Universal Event Mapping and production noise-control options.

[⌊Meta Pixel and Conversions API configuration.⌉⌊Meta Pixel and Conversions API 
configuration.⌉[

Meta Pixel and Conversions API configuration.

[⌊Google Analytics, Google Ads, GTM, and Microsoft/Bing settings.⌉⌊Google Analytics,
Google Ads, GTM, and Microsoft/Bing settings.⌉[

Google Analytics, Google Ads, GTM, and Microsoft/Bing settings.

[⌊TikTok, LinkedIn, Pinterest, Snapchat, X, Reddit, Quora, and Telegram settings.⌉⌊
TikTok, LinkedIn, Pinterest, Snapchat, X, Reddit, Quora, and Telegram settings.⌉[

TikTok, LinkedIn, Pinterest, Snapchat, X, Reddit, Quora, and Telegram settings.

[⌊Commerce and membership compatibility controls.⌉⌊Commerce and membership compatibility
controls.⌉[

Commerce and membership compatibility controls.

[⌊Forms and page-builder compatibility settings.⌉⌊Forms and page-builder compatibility
settings.⌉[

Forms and page-builder compatibility settings.

[⌊Theme compatibility and safe frontend click tracking.⌉⌊Theme compatibility and
safe frontend click tracking.⌉[

Theme compatibility and safe frontend click tracking.

[⌊Tools shortcuts for dashboard, customers, leads, sync, exports, and health.⌉⌊Tools
shortcuts for dashboard, customers, leads, sync, exports, and health.⌉[

Tools shortcuts for dashboard, customers, leads, sync, exports, and health.

[⌊Main intelligence dashboard with plugin status, totals, and connected sources.⌉⌊
Main intelligence dashboard with plugin status, totals, and connected sources.⌉[

Main intelligence dashboard with plugin status, totals, and connected sources.

## Installation

 1. Upload the plugin ZIP through Plugins > Add New > Upload Plugin.
 2. Activate BIG-FLYTX by MAS.
 3. Go to BIG-FLYTX > Settings.
 4. Review Privacy, Compliance & Data Retention settings.
 5. Enable only the tracking sources you need.
 6. Add Pixel IDs, Measurement IDs, API tokens, and endpoint details where required.
 7. Test events before using the plugin on a production client site.

## FAQ

### What tracking mode should I use?

Use Full Tracking when no other tracking plugin controls pixels. Use dataLayer Only
when Google Tag Manager controls tags. Use Server Only when browser pixels are already
installed elsewhere but BIG-FLYTX should send server events. Use Monitor Only for
safe testing and event database logging without sending to ad platforms.

### Does it send server-side events automatically?

No. Server-side events are sent only when Global Server Tracking and the specific
destination server toggle are enabled and credentials are configured. Otherwise 
the plugin uses browser/dataLayer tracking only.

### Does it track immediately after activation?

No. The plugin is paused by default. A site administrator must enable it from the
settings screen.

### Does it edit theme or plugin files?

No. It uses WordPress hooks, WooCommerce hooks, browser detection, REST endpoints,
and plugin-owned database tables.

### Does it store personal data?

It can store name, email and phone when forms or orders provide them, but raw PII
storage is disabled by default. Site owners can enable raw storage or keep hashed
values only where possible.

### Does it require a BIG-FLYTX consent cookie?

Not in Site-owner managed mode. In that mode, the administrator explicitly authorizes
the plugin and manages any required visitor notice or consent through the website’s
own privacy process or CMP. Strict visitor gate mode is also available and waits
for `bftx_consent=granted` or the `bftx_mas_tracking_consent_granted` filter.

### Does uninstall delete data?

Only if you enable “Delete BIG-FLYTX Tables on Uninstall” before uninstalling.

## Reviews

There are no reviews for this plugin.

## Contributors & Developers

“BIG-FLYTX by MAS” is open source software. The following people have contributed
to this plugin.

Contributors

 *   [ makeanythingsimple ](https://profiles.wordpress.org/makeanythingsimple/)

[Translate “BIG-FLYTX by MAS” into your language.](https://translate.wordpress.org/projects/wp-plugins/big-flytx-by-mas)

### Interested in development?

[Browse the code](https://plugins.trac.wordpress.org/browser/big-flytx-by-mas/),
check out the [SVN repository](https://plugins.svn.wordpress.org/big-flytx-by-mas/),
or subscribe to the [development log](https://plugins.trac.wordpress.org/log/big-flytx-by-mas/)
by [RSS](https://plugins.trac.wordpress.org/log/big-flytx-by-mas/?limit=100&mode=stop_on_copy&format=rss).

## Changelog

#### 1.0.20

 * Replaced the mandatory plugin-specific visitor cookie with explicit administrator
   opt-in authorization.
 * Added two visitor-consent modes: site-owner managed and optional strict cookie/
   filter gating.
 * Kept all tracking paused by default and blocked external delivery until the administrator
   accepts the data-sharing disclosure.
 * Updated REST authorization and privacy documentation to follow the selected consent
   mode.

#### 1.0.19

 * Made explicit visitor consent mandatory for every tracking mode.
 * Replaced raw PHP-rendered script tags with WordPress script registration, enqueue,
   localization, and inline-script APIs.
 * Restricted the REST health endpoint to administrators with the `manage_options`
   capability.
 * Added complete external-service disclosures with data-use, terms, and privacy
   links.
 * Added a human-readable JavaScript source counterpart and documented the no-build
   source process.

#### 1.0.18

 * Final live-data stability pass for CRM/customer import.
 * Live Data Sync can enable raw CRM fields and optionally rebuild BIG-FLYTX Customers/
   Leads before reimport.
 * Dashboard Purchases and Revenue now include synced historical WooCommerce customer
   totals, not only newly tracked Purchase events.
 * Customer LTV and event values are formatted to two decimal places in admin tables.
 * Customer upsert now preserves existing CRM fields and avoids overwriting raw 
   name/email/phone with blank data.
 * WooCommerce customer aggregation now uses WooCommerce order APIs for better HPOS/
   custom order table compatibility.

#### 1.0.15

 * Added WooCommerce total-value payload improvements for orders and carts, including
   order total, subtotal, discounts, coupon codes, tax, shipping, shipping tax, 
   fees and additional charges.
 * Added cleaner production event controls for low-value browser events, scroll 
   events, generic button clicks, FormStart, and browser Lead fallback.
 * Throttled SessionStart and Search browser detection to reduce live-site noise
   from repeated page loads or search forms.
 * Reduced false Lead events from checkout/search/builder forms and stopped generic
   builder/theme clicks unless low-value event tracking is enabled.
 * Kept WooCommerce AddToCart/RemoveFromCart improvements from v1.0.13.

#### 1.0.12

 * Added a Duplicate Event Check admin page to show exact duplicate IDs, repeated
   order events, browser Purchase fallback issues, rapid repeated events, and noisy
   Search/Scroll/FormStart/ClickButton patterns.
 * Added Duplicate Check quick link in Tools and a sidebar submenu for easier QA
   before enabling production ad delivery.

#### 1.0.11

 * Added Tracking Mode options: Full Tracking, dataLayer Only, Server Only, and 
   Monitor Only.
 * Added safer duplicate-tracking detection and recommendations for sites already
   using GTM, Site Kit, PixelYourSite, Facebook for WooCommerce, TikTok, Pinterest,
   Bing/Microsoft, or header-script tracking plugins.
 * Updated settings, dashboard, Health Check, and frontend delivery logic to respect
   the selected tracking mode.

#### 1.0.6

 * Improved settings UI with user-friendly tabs for core tracking, privacy, event
   mapping, Meta, Google/Bing, social sources, commerce, forms/builders, themes,
   server/license and tools.
 * Added an enqueued admin JavaScript file for tab switching and improved admin 
   CSS layout.

#### 1.0.5

 * Fixed Plugin Check output escaping error in Meta Pixel initialization.
 * Added a version parameter to the Google gtag enqueue call.

#### 1.0.4

 * Fixed SQL identifier handling, privacy queries, uninstall cleanup, export handling,
   script enqueue handling, and readme tags for Plugin Check review.

#### 1.0.3

 * Improved CSV export SQL handling by using WordPress identifier placeholders for
   plugin-owned table names.
 * Bumped minimum WordPress version to 6.2 for safe identifier placeholder support.

#### 1.0.2

 * Updated WordPress.org submission metadata and Tested up to value.
 * Changed default activation posture to paused until the administrator enables 
   tracking.
 * Changed raw PII storage default to disabled.
 * Improved privacy and external service disclosures in readme.txt.
 * Improved small sanitization/escaping details around admin notices and CSV export
   filenames.

#### 1.0.0

 * Added GPL/readme/uninstall/privacy hardening.
 * Added privacy-policy disclosure content.
 * Added WordPress personal-data exporter and eraser support.
 * Added consent-gating and Do Not Track settings.
 * Added raw PII storage toggle and admin PII masking.
 * Added retention cleanup cron for events/visitors/deliveries.
 * Added safer uninstall routine controlled by plugin setting.

#### 0.9.0

 * Added standard/recommended event mappings for LinkedIn, Pinterest, Snapchat, 
   X/Twitter, Reddit, Quora and Microsoft/Bing.

#### 0.8.0

 * Added GA4 and TikTok event libraries and normalized event mapping.

## Meta

 *  Version **1.0.20**
 *  Last updated **3 hours ago**
 *  Active installations **Fewer than 10**
 *  WordPress version ** 6.2 or higher **
 *  Tested up to **7.0.1**
 *  PHP version ** 7.4 or higher **
 * Tags
 * [analytics](https://wordpress.org/plugins/tags/analytics/)[datalayer](https://wordpress.org/plugins/tags/datalayer/)
   [ga4](https://wordpress.org/plugins/tags/ga4/)[tracking](https://wordpress.org/plugins/tags/tracking/)
   [woocommerce](https://wordpress.org/plugins/tags/woocommerce/)
 *  [Advanced View](https://wordpress.org/plugins/big-flytx-by-mas/advanced/)

## Ratings

No reviews have been submitted yet.

[Your review](https://wordpress.org/support/plugin/big-flytx-by-mas/reviews/#new-post)

[See all reviews](https://wordpress.org/support/plugin/big-flytx-by-mas/reviews/)

## Contributors

 *   [ makeanythingsimple ](https://profiles.wordpress.org/makeanythingsimple/)

## Support

Got something to say? Need help?

 [View support forum](https://wordpress.org/support/plugin/big-flytx-by-mas/)