Bible Link uses a [bible] shortcode to parse Bible references and create links for them back to http://bible.com
Don't put a space between the number and book name. For example,
[bible]1Samuel 1:1[/bible] will work, but not
[bible]1 Samuel 1:1[/bible].
[bible]John 3:16[/bible] would create a link to John 3:16 at http://bible.com.