Highlight as you surf => Directly posts highlights to your website. Look/feel customizable. Very, very COOL
Ever blogged about something you read online? Shared a webpage? Or linked to another webpage? Now automatically embed/quote a part of any web-page (and your comments) within your own page without ever leaving the page you are on - nothing to "join", no cost, NO FINE PRINT :)
To Try it:
It is actually VERY COOL
Use viral marketing and social media to increase the traffic to our blog: add a highlighter button for your site visitors.