Title: AovUp Wholesale Pricing for WooCommerce
Author: Woosuite
Published: <strong>October 14, 2026</strong>
Last modified: October 14, 2026

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# AovUp Wholesale Pricing for WooCommerce

 By [Woosuite](https://profiles.wordpress.org/themealien/)

[Download](https://downloads.wordpress.org/plugin/aovup-wholesale-pricing-for-woocommerce.1.0.0.zip)

 * [Details](https://wordpress.org/plugins/aovup-wholesale-pricing-for-woocommerce/#description)
 * [Reviews](https://wordpress.org/plugins/aovup-wholesale-pricing-for-woocommerce/#reviews)
 *  [Installation](https://wordpress.org/plugins/aovup-wholesale-pricing-for-woocommerce/#installation)
 * [Development](https://wordpress.org/plugins/aovup-wholesale-pricing-for-woocommerce/#developers)

 [Support](https://wordpress.org/support/plugin/aovup-wholesale-pricing-for-woocommerce/)

## Description

AovUp Wholesale Pricing for WooCommerce lets you run a B2B and B2C store side by
side. Retail customers see your normal prices. Customers with a wholesale role see
and pay their wholesale prices everywhere: shop, product pages, cart, checkout (
classic and block) and orders.

#### Free features

 * **Wholesale roles.** A “Wholesale customer” role is added for you. Add more roles(
   Distributor, Reseller, VIP…) from the settings screen, or use roles you already
   have.
 * **Wholesale price per role on every product.** Set a fixed wholesale price for
   each role on simple products and on each variation.
 * **Discount per role.** Products without a wholesale price can get a percentage
   off the regular price for each role, so you don’t have to edit every product.
 * **Sale prices handled your way.** Wholesale customers pay the lower of the sale
   price and the wholesale price, or always the wholesale price.
 * **Clear price display.** Show the retail price crossed out next to the wholesale
   price, show it under the wholesale price, or show only the wholesale price. The
   labels are yours to change.
 * **Variable products.** Price ranges update for wholesale customers.
 * **Wholesale orders are marked.** The order screen shows which wholesale role 
   placed the order.
 * Works with the Cart and Checkout blocks, with taxes, and with High-Performance
   Order Storage.

Everything above is free, without limits or time restrictions, and the plugin doesn’t
contact any outside service.

#### AovUp Wholesale Suite

The [AovUp Wholesale Suite](https://aovup.com/plugins/wholesale/) adds:

 * Tiered and volume pricing
 * Minimum order amounts and quantities
 * A wholesale registration form with approval
 * A quick order form
 * Login to see prices and a private store
 * Shipping and payment methods per customer group
 * Request a quote and tax exemption

When the paid AovUp Wholesale Pricing plugin is active, it takes over and this free
plugin pauses itself, so you can switch without conflicts.

## Screenshots

[⌊Settings: wholesale roles, a discount per role and price display.⌉⌊Settings: wholesale
roles, a discount per role and price display.⌉[

Settings: wholesale roles, a discount per role and price display.

[⌊A wholesale price per role on the product screen.⌉⌊A wholesale price per role 
on the product screen.⌉[

A wholesale price per role on the product screen.

[⌊What a wholesale customer sees: the retail price crossed out and their wholesale
price.⌉⌊What a wholesale customer sees: the retail price crossed out and their wholesale
price.⌉[

What a wholesale customer sees: the retail price crossed out and their wholesale
price.

[⌊The cart uses the wholesale price.⌉⌊The cart uses the wholesale price.⌉[

The cart uses the wholesale price.

## Installation

 1. Install and activate WooCommerce.
 2. Install AovUp Wholesale Pricing for WooCommerce from Plugins > Add New, or upload
    the zip, then activate it.
 3. Go to WooCommerce > Settings > Wholesale to choose your wholesale roles, add roles
    and set a discount per role.
 4. Edit a product: under Product data > General (or in each variation) enter a wholesale
    price for each role.
 5. Give customers a wholesale role under Users > Edit user > Role.

## FAQ

### Which price does a wholesale customer pay?

The wholesale price set on the product for their role. If there isn’t one, the role’s
percentage discount off the regular price. If neither is set, the normal price. 
A customer with several wholesale roles pays the lowest of their wholesale prices.

### What about products on sale?

You choose: wholesale customers pay the lower of the sale price and the wholesale
price (the default), or always the wholesale price.

### Do retail customers see wholesale prices?

No. Guests and customers without a wholesale role only see your normal prices.

### Does it work with the Cart and Checkout blocks?

Yes. Prices are applied by WooCommerce itself, so the blocks, the classic cart and
checkout, and orders all use the wholesale price.

### How do customers become wholesale customers?

You give them a wholesale role under Users > Edit user. A registration form with
approval is part of the AovUp Wholesale Suite.

### What happens when I uninstall the plugin?

Settings and the roles the plugin created are removed (customers in those roles 
go back to “Customer”). Wholesale prices saved on products are kept, in case you
install the plugin again.

### Does it send data anywhere?

No. The plugin doesn’t call any external service.

## Reviews

There are no reviews for this plugin.

## Contributors & Developers

“AovUp Wholesale Pricing for WooCommerce” is open source software. The following
people have contributed to this plugin.

Contributors

 *   [ Woosuite ](https://profiles.wordpress.org/themealien/)

[Translate “AovUp Wholesale Pricing for WooCommerce” into your language.](https://translate.wordpress.org/projects/wp-plugins/aovup-wholesale-pricing-for-woocommerce)

### Interested in development?

[Browse the code](https://plugins.trac.wordpress.org/browser/aovup-wholesale-pricing-for-woocommerce/),
check out the [SVN repository](https://plugins.svn.wordpress.org/aovup-wholesale-pricing-for-woocommerce/),
or subscribe to the [development log](https://plugins.trac.wordpress.org/log/aovup-wholesale-pricing-for-woocommerce/)
by [RSS](https://plugins.trac.wordpress.org/log/aovup-wholesale-pricing-for-woocommerce/?limit=100&mode=stop_on_copy&format=rss).

## Changelog

#### 1.0.0

 * First release: wholesale roles, wholesale price per role on products and variations,
   discount per role, sale price rule, price display options, wholesale order marking.

## Meta

 *  Version **1.0.0**
 *  Last updated **15 hours ago**
 *  Active installations **Fewer than 10**
 *  WordPress version ** 6.5 or higher **
 *  Tested up to **7.1.3**
 *  PHP version ** 7.4 or higher **
 * Tags
 * [b2b](https://wordpress.org/plugins/tags/b2b/)[Role based pricing](https://wordpress.org/plugins/tags/role-based-pricing/)
   [wholesale](https://wordpress.org/plugins/tags/wholesale/)[wholesale prices](https://wordpress.org/plugins/tags/wholesale-prices/)
   [wholesale pricing](https://wordpress.org/plugins/tags/wholesale-pricing/)
 *  [Advanced View](https://wordpress.org/plugins/aovup-wholesale-pricing-for-woocommerce/advanced/)

## Ratings

No reviews have been submitted yet.

[Your review](https://wordpress.org/support/plugin/aovup-wholesale-pricing-for-woocommerce/reviews/#new-post)

[See all reviews](https://wordpress.org/support/plugin/aovup-wholesale-pricing-for-woocommerce/reviews/)

## Contributors

 *   [ Woosuite ](https://profiles.wordpress.org/themealien/)

## Support

Got something to say? Need help?

 [View support forum](https://wordpress.org/support/plugin/aovup-wholesale-pricing-for-woocommerce/)