Title: AdGhost Lite – Ad Insertion for Google Ad Manager
Author: adghost
Published: <strong>October 11, 2026</strong>
Last modified: October 11, 2026

---

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# AdGhost Lite – Ad Insertion for Google Ad Manager

 By [adghost](https://profiles.wordpress.org/adghost/)

[Download](https://downloads.wordpress.org/plugin/adghost-lite.1.0.0.zip)

 * [Details](https://wordpress.org/plugins/adghost-lite/#description)
 * [Reviews](https://wordpress.org/plugins/adghost-lite/#reviews)
 *  [Installation](https://wordpress.org/plugins/adghost-lite/#installation)
 * [Development](https://wordpress.org/plugins/adghost-lite/#developers)

 [Support](https://wordpress.org/support/plugin/adghost-lite/)

## Description

AdGhost Lite puts your Google Ad Manager (GAM) ad units on your WordPress site and
keeps them in good positions.

AdGhost Lite is complete on its own and free. An optional paid add-on, AdGhost Pro,
is sold separately.

 1. Enter your Google Ad Manager network code.
 2. Add your ad units, or import them from a GAM CSV.
 3. Click **Save and deploy**.

**Placement**

 * In-content ads placed by rule: after or before the paragraphs you name (2, 4,
   7, 9), every N paragraphs, before the last paragraph, or “Best spots”. They skip
   unsafe positions (inside tables, lists, quotes, columns, straight under a heading
   or image) and keep a minimum number of words between ads.
 * Header, footer, before and after content, before and after comments, between 
   posts in lists, sidebar (after widget N), and next to any HTML element by CSS
   selector.
 * AdGhost Ad block for the block editor, plus shortcode, widget and PHP function
   for manual placement.
 * Anchor bar, interstitial and rewarded ads using Google’s native formats.
 * Sticky and float-to-corner behaviours; corner pop-up, slide-in, docked and beside-
   content formats on the Pro plan.
 * AMP pages: every placement is served as an , and the anchor as AMP’s own sticky
   bar.
 * Works with block themes, classic themes, page builders and content in any language.

**Control**

 * Per unit: devices, page types, alignment, sizes, maximum insertions, auto refresh.
 * Key-values for Google Ad Manager: send each page’s post ID, page type, categories,
   tags and author, your own site-wide pairs, and pairs per unit, to target line
   items and break down reports.
 * Hide ads from logged-in writers or from every logged-in visitor, so your own 
   views and clicks never reach Google.
 * Pages without ads: privacy policy and contact pages are excluded by default, 
   and any page can be switched off from the editor or the Pages list.
 * Maximum ads per page, lazy loading, layout-shift prevention, ad label.
 * ads.txt editor and validator.
 * Preview mode that outlines every ad position for administrators.
 * Optional invalid traffic detection that can withhold ads from automated sessions.

**Fast and private**

The ad script is built into your site’s own uploads folder when you deploy, or you
can host it on your own server or CDN. The plugin sends no data to its author.

### Source code

Everything this plugin runs in the browser is built from human-readable source that
ships inside the plugin, in `ad-setup/`: the ad engine, its format modules and the
invalid-traffic detector. The files served to readers, in `cdn-free/`, are generated
from those sources in two steps, each checked to leave the program unchanged: comments
and indentation are removed, then local variable names are shortened. Both tools
are included in `ad-setup/tools/` (`strip.mjs` and `mangle.mjs`). No code is obfuscated.

### Third-party services

This plugin loads **Google Publisher Tag** (GPT), Google’s ad library, from `https://
securepubads.g.doubleclick.net/tag/js/gpt.js` on the front end of your site, so 
that the ad units you configure can request and display ads from your own Google
Ad Manager account. It is loaded only after you enter a network code and deploy,
and never on pages without ads. When it loads, the visitor’s browser connects to
Google, and Google receives what it needs to serve ads, such as the page address,
the ad unit codes and browser details.

 * Google terms of service: https://policies.google.com/terms
 * Google privacy policy: https://policies.google.com/privacy
 * How Google uses information from sites that use its services: https://policies.
   google.com/technologies/partner-sites

You are responsible for any consent your visitors’ jurisdiction requires before 
ads load, for example with a consent management platform.

The plugin makes no other requests to external services.

### Privacy

Invalid traffic detection is off until you switch it on (AdGhost  Settings  Invalid
traffic). When it is on, a first-party cookie named `adghost_sid` identifies the
browser session, and the visitor’s browser reports the names of the bot checks that
fired to your own site through the WordPress REST API. Your site works out the result
from them; nothing is sent anywhere else. The deeper device checks (graphics, fonts)
follow the visitor’s choice: they are skipped under Global Privacy Control, and 
where a consent platform is on the page they run only with consent. A visit found
to be a robot is remembered for the rest of that browser session (session storage,
key `agh_ivt`). When “Block ads for obvious bots” is chosen and a session shows 
a clear robot sign, a second cookie, `adghost_ivt`, tells the site’s pages to show
that browser no ads; it expires with the session. Verdict reports are limited per
visitor address; the address is only kept as a hash that changes daily.

## Blocks

This plugin provides 1 block.

 *   AdGhost Ad

## Installation

 1. Upload the plugin folder to `/wp-content/plugins/`, or install it from the Plugins
    screen.
 2. Activate **AdGhost Lite**.
 3. Open **AdGhost** in the admin menu.
 4. Enter your Google Ad Manager network code at the top of the page.
 5. Set up your ad units in the numbered tabs.
 6. Click **Save and deploy**.

## FAQ

### Where do I find my network code?

In Google Ad Manager under Admin  Global settings. It is a number such as 23048642157.

### How do I create ad units?

Create them in your Google Ad Manager account and enter the same ad unit codes in
AdGhost. **Export for GAM** writes a CSV you can use to create them, and **Import
from GAM** reads one.

### How do I stop ads on a page?

Privacy policy and contact pages have no ads by default (AdGhost  Settings  Where
ads show). For any other page, tick **Hide ads on this page** in the AdGhost box
in the editor, or use **Turn off** in the Ads column of the Pages or Posts list.

### How do I check where ads will appear?

Switch on **AdGhost Debug** in the admin bar, or Preview mode in Settings, and open
a post. Every ad position and every skipped paragraph is outlined with the reason.

### Is this an alternative to Ad Inserter?

Yes, if you serve ads through Google Ad Manager. The settings page uses the same
kind of positions (before/after paragraphs, posts, static pages), so it will feel
familiar. AdGhost then lazy-loads each GAM ad unit and reserves its space so the
page does not shift. It does not import Ad Inserter settings. AdGhost is not affiliated
with Ad Inserter or its authors.

## Reviews

There are no reviews for this plugin.

## Contributors & Developers

“AdGhost Lite – Ad Insertion for Google Ad Manager” is open source software. The
following people have contributed to this plugin.

Contributors

 *   [ adghost ](https://profiles.wordpress.org/adghost/)

[Translate “AdGhost Lite – Ad Insertion for Google Ad Manager” into your language.](https://translate.wordpress.org/projects/wp-plugins/adghost-lite)

### Interested in development?

[Browse the code](https://plugins.trac.wordpress.org/browser/adghost-lite/), check
out the [SVN repository](https://plugins.svn.wordpress.org/adghost-lite/), or subscribe
to the [development log](https://plugins.trac.wordpress.org/log/adghost-lite/) by
[RSS](https://plugins.trac.wordpress.org/log/adghost-lite/?limit=100&mode=stop_on_copy&format=rss).

## Changelog

#### 1.0.0

 * First public release.

## Meta

 *  Version **1.0.0**
 *  Last updated **4 days ago**
 *  Active installations **Fewer than 10**
 *  WordPress version ** 6.3 or higher **
 *  Tested up to **7.1.3**
 *  PHP version ** 8.0 or higher **
 * Tags
 * [ad inserter](https://wordpress.org/plugins/tags/ad-inserter/)[ad manager](https://wordpress.org/plugins/tags/ad-manager/)
   [ads](https://wordpress.org/plugins/tags/ads/)[ads.txt](https://wordpress.org/plugins/tags/ads-txt/)
   [amp](https://wordpress.org/plugins/tags/amp/)
 *  [Advanced View](https://wordpress.org/plugins/adghost-lite/advanced/)

## Ratings

No reviews have been submitted yet.

[Your review](https://wordpress.org/support/plugin/adghost-lite/reviews/#new-post)

[See all reviews](https://wordpress.org/support/plugin/adghost-lite/reviews/)

## Contributors

 *   [ adghost ](https://profiles.wordpress.org/adghost/)

## Support

Got something to say? Need help?

 [View support forum](https://wordpress.org/support/plugin/adghost-lite/)

## Donate

Would you like to support the advancement of this plugin?

 [ Donate to this plugin ](https://theadghost.com)