Pctags – Pinterest conversion tags for Pinterest Ads (advertising) + Event tracking + Site verification + WooCommerce



The Pinterest conversion tags plugin allows to add strategically your Pinterest TAG ID on all your webpages (with the base code). No need to edit your theme files!

The simple interface of the Pinterest conversion Tags plugin gives you one place where you can insert your TAG ID.

Also, you can easily add your Pinterest meta tag verification code to claim your site with Pinterest.


The Pinterest conversion tags plugin allows you to create EVENTS on specific pages thanks to our Event META BOX feature available on each page.

You can now define a conversion event by a specific action someone takes on your website, like signing up for your newsletter or buying a product.

This plugin allows you to get conversion reporting for 8 types of activity on your website:

  • PageVisit: Record views of primary pages, such as product pages and article pages
  • iewCategory: Record views of category pages
  • Search: Record searches on your website
  • AddToCart: Record when items are added to shopping carts
  • Checkout: Record completed transactions
  • WatchVideo: Record video views
  • Signup: Record sign ups for your products or services
  • Lead: Record interest in product or service

Add-to-cart, Search & Checkout Events are directly managed on settings page while all others are managed via our Event META BOX.

Once the codes are added, give it 5 minutes and then confirm in Pinterest Conversion Manager that the tags are properly implemented.

See the full implementation guide for more information.


Click into your Pinterest Tag at https://ads.pinterest.com/conversion_tags/. On the left you’ll see a section for ‘Tag Event History’. Here you’ll see all event codes you’ve successfully added. Next to the event code you’ll see how many times we’ve seen the tag fire in the last 24 hours as well as the timestamp of the most recent event fire in UTC time. The data in the tag event history is updated every 5 minutes.


  • Pctags - Pinterest conversion tags Settings Page
  • Pctags - Pinterest conversion tags Settings Page


Installing manually

  1. Unzip all files to the /wp-content/plugins/pinterest-conversion-tags directory
  2. Log into WordPress admin and activate the ‘Pinterest Conversion Tags’ plugin through the ‘Plugins’ menu
  3. Go to “Settings > Pinterest Conversion Tags” in the left-hand menu to start work on it.


How can I confirm my base code and event codes are firing after I implement them on my site?

Your base code is correctly implemented if the tag shows a ‘verified’ status in the conversion manager. Click into your Pinterest Conversion Tag to check that your event codes are firing – you’ll see a dashboard on the right for Tag Event History. Here you can see all the events that have fired with your Pinterest Conversion Tag. You can check when Pinterest last saw the event fire, and how many raw pixels fired for the event in the past 24 hours.

Contributors & Developers

“Pctags – Pinterest conversion tags for Pinterest Ads (advertising) + Event tracking + Site verification + WooCommerce” is open source software. The following people have contributed to this plugin.




  • Initial release.


  • Fixed a bug
  • Added PageVisit event after base code


  • Security patched in freemius sdk


  • Updated Freemius SDK v2.3.0, Fixed get_blog_list () fatal error
  • Updated all translations
  • Added security for checkbox $_POST requests
  • Added Multiple Plugin Recommendations