AdBack solution to adblock


AdBack is a professional solution that analyzes your Internet audience using adblockers. It collects, decrypts and alerts you about the evolution of this audience. It allows you to react, to inform and monetize this specific audience.

By installing AdBack, you’ll have access to a highly technological tool which is not detected by adblockers, to real-time informations, to a maximized and constantly evolving script and also to a wide range of solutions to dialogue with the adblocker user audience.

AdBack is for every content publisher who wants to understand and monetize its adblocked audience: media websites, regional magazines, bloggers who want to take an audit on their website, verify in real-time that adblocker users don’t impact the conversion rate and utilize tools to generate leads specifically on this audience.

AdBack proposes a very easy ready-to-use solution for all the WordPress website owners. It allows you to use AdBack’s solution directly from the WordPress interface where the main data are displayed. You can also access at every moment all the detailed statistics on the AdBack dashboard.

Find loads of statistics about the adblockers with AdBack:

  • The number of activations/deactivations
  • The number of adblockers users allowing the acceptable ads of Eyeo
  • The type of adblocker used
  • The estimated lost revenue
  • The number of blocked analytics (Google Analytics, AT Internet)

Create automatic personalized reports with all the variables you’re interested in.

With AdBack, you can lock the access to your content to your adblocker users and display personalized messages depending on the different user profiles you’ll identify with our tool. Ask them to deactivate their adblocker or propose:

  • To answer surveys
  • Paywalls
  • Newsletter subscriptions
  • To watch a video ad to access the content

You can personalize your messages with colors, logos, different templates and themes.

Target the profile of your adblocker users depending on:

  • Geolocation
  • Browser language
  • Connection types
  • Operating system
  • Browsers
  • Desktop/mobile
  • Screen resolution
  • Page views
  • Bounce rate
  • Duration
  • Recurrence
  • Referral traffic


  • Register with AdBack. Activate your account if you already have one or create an account.
  • Log in and submit your website to activate the plugin.
  • Find statistics about your adblocker users directly in your WordPress interface. Here, you can discover the percentage of adblocker users on your website and the number of blocked page views compared to the total number of page views.
  • Analyze the bounce rate of your adblocker users compared to all your visitors.
  • Discover on what browser your adblocker users navigate.
  • Activate and customize the message to display to your adblocker users. You can access loads of customization options on your AdBack dashboard (color, logo, format, theme, etc.)
  • Pick a format, choose a theme, personalize your graphism and customize the text you want to display.
  • Access your dashboard with all the detailed statistics on


Is AdBack free?

The plugin and the whole analytics module are free and available to all. Only the message display with all the deactivation features and alternative solutions is a paid service. You can access at any moment a 14-day trial including 10,000 free custom messages.

Why should I install AdBack?

With AdBack, understand your adblocker users and re-establish the dialogue between you and them. With AdBack, win back 28 to 60% of your advertising revenue lost because of adblockers.

Why is AdBack’s solution different from other solutions on the market?

AdBack proposes a wide and complete range of statistics. Our strength relies on a strong technology, at the cutting edge of innovation and impossible to be blocked by adblockers. While most of our competitors want to push the ads by all means, we want to find alternative and sustainable solutions to re establish the dialogue between publishers and users in order to contribute to the Internet of tomorrow.

What are the technical aspects of AdBack’s tag?
  • The tag is loading in an asynchronous way, it means that the web page content loads at its own pace while the tag loads via separate processes
  • Only 2 server calls generated by theAdBack tag
  • Weight of the JavaScript folder: 9,5KB and less than 500B
  • A response depending on the geographical location: delivered by an international CDN network hosted by Amazon Web Services
  • Auto detection of HTTP/HTTPS, supporting new protocols up to SPDY/3.1
  • Data warehouse hosted on Amazon Redshift, capable of handling and analyzing petabytes of data in seconds
Does AdBack have connexions with other tools?

To bring the data alive, it has to be available in all the existing web analytics tools. That’s why we’re opening connexions with the main tools on the market (analytics, DMP, ad servers, direct sales video ads…)

What is the custom message?

The custom message is the pop-in appearing on the adblocker users’ screen. The message can be different depending on the user’s profile. You can add deactivation features to it or different alternatives to advertising.

What are the different alternatives to advertising proposed by AdBack?

We propose:

  • To answer surveys
  • Paywalls
  • Newsletter subscriptions
  • To watch a video ad to access the content


Super !


Fonctionne très bien, très simple d'utilisation, de nombreuses statistiques intéressantes, genial !

Read all 1 review



  • Tag update


  • Typo


  • Fixes


  • Updated translations


  • Add install tab in
  • Add option to not show the custom when user is logged
  • Add notice if not connected
  • Add settings link


  • First logged version

Contributors & Developers

This is open source software. The following people have contributed to this plugin.


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