ActiveCampaign for WooCommerce


Customer Experience Automation for WooCommerce

Power your online sales thanks to ActiveCampaign and WooCommerce. Help your customers throughout their buying journey to turn them from new customers to regulars.

Enhance customer loyalty

When connected to ActiveCampaign, WooCommerce users can use purchase behavior to turn first-time buyers into repeat customers.

Acquire more customers

Enhance your relationship with existing customers, and gain new customers as well. Set up welcome emails and automation workflows to reach more potential customers with high-quality marketing automation and messaging.

Follow your customers’ journeys

Automatically sync customer purchase information into ActiveCampaign and track purchases through your pipelines. Effectively engage and follow up with customers right after they purchase.

What you can do with WooCommerce and ActiveCampaign

  • Segment email campaigns and automations by purchase behavior and shopper demographics
  • Text customers with promos and special offers using SMS
  • Use abandoned cart email automations to increase purchase-completion rate
  • Understand the right time to reach out to customers on the right subjects.
  • Use conditional content to send shoppers product recommendations based on their past purchases
  • Build relationships and brand loyalty through personalized messaging.

Free Automation Recipes for WooCommerce users

Free Tools WooCommerce users

About ActiveCampaign

ActiveCampaign’s category-defining Customer Experience Automation Platform (CXA) helps over 180,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to hundreds of pre-built automations that combine transactional email and email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Over 70% of ActiveCampaign’s customers use its 880+ integrations including Microsoft, Shopify, Square, Facebook and Salesforce. ActiveCampaign scores higher in customer satisfaction than any other solution in Marketing Automation, CRM and E-Commerce Personalization on and is the Top Rated Email Marketing Software on TrustRadius. Start a free trial at


  • ActiveCampaign for WooCommerce
  • Post-purchase thank you and product suggestion ActiveCampaign for WooCommerce automation workflow
  • WooCommerce store purchase history on an ActiveCampaign contact
  • Accessory upsell after purchase ActiveCampaign automation recipe for WooCommerce stores
  • Ecommerce subscription and welcome ActiveCampaign automation recipe for WooCommerce stores
  • Birthday and anniversary coupon email ActiveCampaign automation recipe for WooCommerce store


WooCommerce Compatibility

  • Tested up to version: 6.9.3
  • Minimal version requirement: 3.6.0

Minimum Requirements

  • WordPress supported PHP version (PHP 7.4 or greater is recommended)
  • Latest release versions of WordPress and WooCommerce are recommended
  • MySQL version 5.6 or greater

Before You Start

  • Our plugin requires you to have the WooCommerce plugin installed and activated in WordPress.
  • Your hosting environment should meet WooCommerce’s minimum requirements, including PHP 7.0 or greater.

Installation Steps

  1. In your ActiveCampaign account, navigate to Settings.
  2. Click the Integrations tab.
  3. If your WooCommerce store is already listed here, skip to step 7. Otherwise, continue to step 4.
  4. Click the “Add Integration” button.
  5. Enter the URL of your WooCommerce site.
  6. Follow the connection process that appears in WooCommerce.
  7. In your WooCommerce store, install the “ActiveCampaign for WooCommerce” plugin and activate it.
  8. Navigate to the plugin settings page (Settings > ActiveCampaign for WooCommerce)
  9. Enter your ActiveCampaign API URL and API Key in the provided boxes.
  10. Click “Update Settings”.


September 18, 2022
We have invested hours and hours of work and lost many sales due to this plugin's last update. It took us a long time to figure out it was this plugin causing the issue. It caused admin-ajax.php to take up to 20 seconds to load, causing the 'add to cart' button to load forever. Terrible. No more activecampaign for me. Horribly coded plugins.
August 21, 2022
Excellent plug in, loved how it makes my life easier. The whole experience with ActiveCampaign is genuinely positive, they have an amazing customer service and that's a must nowadays where you can feel easily lost. Loved working with them so far! Keep up the great energy guys!
July 27, 2022
If you aren't already using Activecampaign for your marketing automation, I don't know what to tell you. Just throw away money in the trash instead! Thank you for the great plugin 🙂
March 4, 2022
I've used ActiveCampaign and WooCommerce for a couple of years now. ActiveCampaign makes it really easy to sync up your shop with their email software. I love being able to keep track of everything so effortlessly. Their support is always super helpful if you ever need to reach out, too.
March 3, 2022
We use ActiveCampaign for selling our online courses. The main ways we use it are: - Create a contact record when user buys / opts in - Create WordPress account when user buys / opts in - Send email based on user tag(s) - Send email campaign based on user activity Building a campaign workflow is pretty easy once you get the hang of it and the tutorials are good. Active Campaign is a powerful CRM and a good value. Highly recommend.
Read all 44 reviews

Contributors & Developers

“ActiveCampaign for WooCommerce” is open source software. The following people have contributed to this plugin.



1.8.0 2022-09-27

  • Adds a status for cron jobs
  • Crons will now populate on AC plugin settings page save
  • Vendor file updates
  • Bugfix for null orders that may have been deleted
  • Bugfix for conversion to cents issue
  • Bugfix for order processing hooks not having a session available
  • Bugfix for contacts not syncing

1.7.14 2022-09-07

  • Bugfix for some accounts not syncing live orders

1.7.13 2022-08-31

  • Limits how often background services are run
  • Adds a foreground job to trigger functions that are not happening in cron
  • Adding more clarity to abandoned cart status
  • Fixes the source status for sync
  • Cleanup and bug fixes for syncing new orders
  • Bugfixes for abandoned carts not syncing
  • Bugfix for coupon codes
  • Adds simple report info to the status page
  • Add transparency to order sync and health check

1.7.12 2022-08-09

  • Hotfix for new orders wrongly syncing as historical sync
  • Fixes inconsistent automation triggers

1.7.11 2022-08-04

  • Bugfix for when historical sync is run background without contacts box checked

1.7.10 2022-08-03

  • Added a cache flush and time extension to historical sync to keep the process from crashing
  • Resolved a bug with the contact sync and phone number lookup
  • Added more detail to the historical sync page

1.7.9 2022-07-18

  • Added contact syncing to historical sync for all contacts regardless of order status
  • Reverted live order syncing to single record create/update to resolve various bugs

1.7.8 2022-06-22

  • Bugfix for abandoned carts not syncing

1.7.7 2022-06-09

  • Bugfix for order totals syncing with the incorrect value
  • Bugfix for abandoned cart date check issues

1.7.6 2022-05-25

  • Bugfix for serialization error and guzzle handling