Amazon Associates Link Builder


About Amazon Associates Program

The Amazon Associates Program is one of the original affiliate marketing programs. Available in geographies across the globe, the Amazon Associates Program has been partnering with content creators to help them monetize their passions since 1996. To learn more about the Amazon Associates Program, please click here.

About Amazon Associates Link Builder

Link Builder is the official free Amazon Associates Program plugin for WordPress. The plugin enables you to search for products in the Amazon catalog, access real-time price and availability information, and easily create links in your posts to products on You will be able to generate text links, create custom ad units, or take advantage of out-of-the-box widgets that we’ve designed and included with the plugin.


  • You must review and accept the Amazon Associates Link Builder Conditions of Use.
  • The plugin is currently in beta form. We intend to regularly add new features and enhancements throughout the beta period and beyond, and welcome your feedback and input.


  • Amazon Associates Link Builder settings console
  • Search for products in Amazon catalog directly from the WordPress toolbar while creating a new post or a page
  • Select the products you would like to advertise
  • Associate a template and Associates Id to your links
  • Product Carousel Template: Stylishly designed and responsive ad unit that automatically adapts for different device types and screen resolutions that can be placed within or at the end of your content
  • Product Ad Template: A variation of the product carousel template for advertising one product at a time
  • Product Grid Template: Another variation of the product carousel template that can be used to display a grid of products alongside your content
  • Price Link Template: Dynamic hyperlink containing the current price offered for buying the item on Amazon
  • Create custom ad templates native to your site' styling


Where can I find more information on the Amazon Associates Program?

You can find more information on the Amazon Associates Program at Amazon Associates Help.

How does the plugin work?

The plugin makes real-time calls to the Amazon Product Advertising API to search for, and look up information on, items in’s product catalog. Security credentials provided in the Settings console are used for signing API requests. The plugin also contains an in-build caching mechanism to cache the API results for optimizing the API usage and reducing the loading time of the link content.

Can I track the performance of the ad units created using the plugin?

Yes. You can track the performance of the ad unit by placement or section of your website by using tracking ids. You are recommended to use different tracking ids for different ad templates. This will allow you to track orders and earnings information for each type of ad using the reports section in Associates Central. You can create tracking ids here.

What information is shared with Amazon?

Information we learn from Amazon Associates Link Builder users helps us to evaluate performance of the plugin, troubleshoot technical issues, and generally improve the plugin. We only capture information on impressions, clicks, and sales for Amazon affiliate links in accordance with the Privacy Notice.

Where can I find support?

You can review the About section under the Associates Link Builder menu bar or Link Builder User Guide for more information on getting started and key features of the plugin. If you get stuck, or have any questions, you can ask for help in the Amazon Associates Link Builder Plugin Forum.

How can I add links to different Amazon sites in my blog?

You can search products using keywords in any supported country, but you have to join the Associates Program in those countries separately to be able to do this. For example – If you are a blogger in UK interested in linking to (US) site, then you will first need to join the Amazon Associates Program in US to be able to search for products on site.


Wouldn't work


I had trouble getting a few things to work. Like where is the the widget. There seems no support though.

Excellent and Mind Blowing


HI, Thanks. This is the Plugin I was searching whole wordpress, installing and uninstalling various plugins. This is the Original Official Plugin. It Gives Perfect Look of Amazon original website look. So Nice 1. Please Add Ratings (Yellow Stars) 2. Please Add a button like, "See Product Details" or "Buy Now" or "Add to Cart" etc 3. Facility to add Best Sellers, Hot Movers etc. Now we have to add individual items by searching. then it will be the NO.1 plugin. Thanks and eagerly waiting

Read all 24 reviews


1.4.1 – February 23, 2017

  • Updated error messages to provide more detailed information on how to troubleshoot errors
  • Fix: Amazon search button not working in text mode.
  • Fix: Amazon logo size with other plugin editors
  • Fix: Problem with shortcode creation modal dialog hanging in some cases.
  • Fix: General fixes to remove PHP notices.

1.4 – January 18, 2017

  • Conditions of Use have been updated with a worldwide version. Please review the updated Conditions of Use for the terms which are applicable to your use.
  • Enhancement: Now, you can create text links to Amazon products using amazon_textlink short code. Check reference guide for more details.
  • Fix: Display Amazon buy box price.
  • General improvements to reduce the loading time of the links/ ad units created via the plugin.
  • Updated plugin user guide.

1.3.2 – December 30, 2016

  • If you are coming from any version other than v1.3 and are using custom templates, be sure to backup your custom templates before updating the plugin by following these instructions. If you have not created any custom template or if you are coming from v1.3, you can simply update the plugin using the update now link.
  • Fix: Problems with rendering ads when using custom templates.

1.3 – December 27, 2016

  • If you have created custom templates, be sure to take a backup of your templates before updating the plugin by following these instructions. If you have not created any custom template, you can simply update the plugin using the update now link.
  • Fix: Preserve custom templates with plugin updates. You will no longer need to back up your custom templates when updating the plugin in future.
  • Fix: Update tracking pixel to display:none.
  • Fix: Remove ! from PriceLink template.
  • Updated plugin user guide.

1.2 – December 19, 2016

  • If you have created custom templates, be sure to take a backup of your templates before updating the plugin by following these instructions. If you have not created any custom template, you can simply update the plugin using the update now link.
  • Fix: Array dereference issue with PHP version 5.3. You will no longer get PHP syntax issues while activating the plugin.
  • Administration of the plugin over a secured network (HTTPS) is recommended and not required.
  • Updated plugin user guide.

1.1 – December 13, 2016

  • Fix: Rendering of search results in Apple Safari browser.

1.0 – December 6, 2016

  • Plugin released for beta testing

Contributors & Developers

This is open source software. The following people have contributed to this plugin.

Browse the code