Why WordPress for eCommerce?
Proven Scale
More than 20% of online stores run on WooCommerce alone, a popular ecommerce plugin and just one of multiple options for ecommerce in WordPress. From single product stores to complex catalogs spanning tens of thousands of digital and physical products, ecommerce on WordPress has been proven to scale across a wide range of applications and markets.
Deep Integrations
WordPress is built from the ground up for integrations, has extensive documentation and a strong developer community. With more than 50,000 plugins in the official plugin repository alone, the integration you need is likely available or can be created.
Multiple Approaches
You can run your store on WordPress (including headless for custom applications) or combine it with a SaaS provider for added capability. Whether a simple site for transactions or complex multi-lingual, multi-currency catalogs, there is a technical approach for your needs.
Familiar Experience
WordPress has been designed, from its beginning, with ease-of-use in mind. With more than a third of the web running on WordPress, most users will either be familiar with the interface, or will pick it up quickly, reducing training costs and improving efficiency.
Diverse Ecosystem
From ecommerce-specific plugins, to SaaS providers, to freelance specialists, to ecommerce agencies, WordPress offers access to the largest ecommerce ecosystems. You can learn from what others have done and get the support you need for your specific use case.
Data Portability
The data in WordPress is yours. Unlike some other platforms, WordPress is designed with data portability in mind, making it easy to get your data in and out whenever you choose with a built-in API and support for other query technologies like GraphQL.
Open Source
Built on four core freedoms and licensed under a General Public License, WordPress is open source at it's best. That means no restrictive licenses, no sneaky terms of services, and development happens in the open. Unlike some other enterprise platforms, the code is yours.
Lower Costs
With no licensing costs for WordPress itself and access to a large ecosystem of integrations and service providers, your total cost of ownership will typically be lower on WordPress than most other enterprise ecommerce platforms.
