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What is Vuukle? How my project is going to benefit you? These are the two main areas: In the current scenario, internet has taken the place to influence the evaluation of any product, service or information by inviting people comments and reviews. More and more people have started taking interest across the world to give their views about anything. Increasing the number of participants has forced the business entity that faces competition in the market to have more and more opinions about their own product, service or information. Now every innovation has pros and cons. Similarly inviting reviews and comments also have the same consequences. The major challenges are as follows: 1. Comments may be given by a competitorís network which may be false to spoil the image of the original business entity. 2. It may also be given by people who do not have expertise and their reviews and comments may be distorted as it may not be intentional. So the end users or readers of those comments may be misled by the above factors.
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