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Using the pro version. Very powerful. Great support!

I use the free version all the time. You don't need the purchased version to customize the form how you want it. Here are some things for customization that I found and that I use every time.

Edit the plug in formidable/css/frm_display.css
add the follwing code to change the font color and style of the labels
.with_frm_style .frm_primary_label{color:#444444;font-weight:bold;}
you can use any color but for me since I have a light grey background I had to use a dark grey for the labels to see them better.

Also you can add table coding under the formidable / settings / customize HTML.
I added the following in the first box
<table width="700" cellpadding="0" cellspacing="0" style="border:none"><tr><td style="border:none">

and in each box after that just make sure you end with the usual tags to get the structure you are looking for.
</td></tr></table>

Love this plugin.

Purchased Formidable Pro on Oct. 10, 2012. I needed help. I submitted to the forum earlier today, but was looking for a better way to contact the team.

I posted this on Facebook for support: "I love your plug-in, but I really need better support. The forum just isn't doing it for me."

Their reply: "Yeah, I'm pretty sure it's not okay to complain about support five minutes after asking a question. Especially when you don't have a paid account."

Honestly, check your records. Even if I wasn't a paid customer (which I am) that comment would turn me off from the service. I was thinking about upgrading to the multi-site version, but now I'll find an alternative.

The most advanced, comprehensive forms plugin available for WordPress.

Get this plugin if you plan to integrate medium-complex level forms, or you are unsure of what your forms requirements may be in the future as it will handle any future requirements with ease.

The advanced nature of this plugin is not immediately apparent until you start using it - very extensible, and the support team always respond To questions within a few hrs.

I have been using this plugin for 2 years now and it still surprises me on what I can achieve with it. Advanced customisation requires a mid-level WordPress programming experience, though there are plenty of examples and help available within their support network if you get stuck.

Completely customisable via CSS and custom HTML. Multi-column layouts and sliding panels. Free addons for registered users include Paypal checkout, mailchimp intragation, and automatic Post and Taxonomy creation.

The only negative is no Ajax support, though this is supposed to be coming soon.

I worked with WordPress as a web designer for years, and this is the first truly professional, intuitive and flexible solution for a whole myriad of every-day needs I found (and I tried pretty much all).

In addition to being an excellent form maker, Formidable is an amazing front-end solution. I can finally set up usable front-end entry/edit pages fast and easily. Templates for entry displays are easily created and assigned, and there's a great shortcode interface, including conditionals. Adding the ability to work with native WP fields was a stroke of genius, as well as the ability to assign a Formidable custom field to standard WP meta data, making it ultimately usable with other WP features & plugin. This is my must-have plugin.

Support has been stellar, as well.