So I thought this would be easy, but:
<?php if (the_time('F jS, Y') < date('F jS, Y')) {
echo ('NEW - ');
} else { echo(''); }?>
outputs the date along with 'NEW - ' next to the link title, so it looks like:
October 9th, 2011NEW - Post Title
...which is obviously not what I'm trying to do!
Does anybody know a workaround?