WKB/FSQM frontpages

Hi

I don’t know if this is a support question or more like tuning WKB but how did you both “sub-frontpages” under the real home page? Are those all different wordpress installations?

And the most interesting thing: How did you do those greyish ad/info-boxes top of the WKB- and FSQM-page?

I mean this: https://dl.dropboxusercontent.com/u/3397621/ipanelthemes.com%202014-6-4%2015%2027%2052.png