Why now it is so difficult to use wordpress seo

hello when I install the plug in I thought I would see this;

http://cdn3.yoast.com/wp-content/uploads/2010/10/wordpress-seo-plugin.png

seems to be easy to use,but i install the last version and i see this ;

http://img163.imageshack.us/img163/1790/sash.png

is more difficult to set up anyone knows how to do it

http://wordpress.org/extend/plugins/wordpress-seo/