I mean no disrespect, This is my own view of your site.
Viewers are STUPID! What i mean is that you have 1 second to sell your site to the user. As a user, as the page loads, they quickly scroll down to see what your site is about with out reading. They then decide if its worth the time to read or to leave. Think about it, how do you determine if a site is Spam or legit?
As a Viewer, I scroll down seeing outfits for sale, then coupons, then what looks like a tutorial. Your Right, I didnt read a single thing on your site, But would a viewer? HELL NO, they would load the page, try to figure out if this site is for them or not, then read or leave.
You need to keep your topic focused. If your site is about selling outfits, THEN SELL THEM OUTFITS, if your site is about getting coupons, THE GIVE THEM COUPONS. website topics need to be very very narrow in content. its very difficult to get lots of traffic when you are trying to present a very broad amount of information to the viewer.
If you would like more help or comments, please feel to email me.
I would be happy to help you out because i think you have a great idea going.
Best of luck!