I am having issues with my website. I am currently developing it and as of now there is only 1 or 2 pages. I did a speed test on the site and the load time was 14 seconds. There is no images, no media, no redirects nothing..
I sent this to my host iPage. Their solution was to install W3 Total Cache.
I was wondering how this fixes my issue. As I understand it a cache is stored on the user side. So the first time the visitor arrives they have to wait, then after they get cached their next visit will be much quicker.
Can somebody clarify for me how a cache helps unique first time visitors?